Pernod Ricard India Leads an Industry-First Initiative – #OneForOurPlanet; Removes Permanent Mono-Cartons from Its Packaging

Accelerating its global commitment towards a sustainable future, the company aims to entirely remove permanent mono-cartons from its packaging by June 2023

Mumbai, Maharashtra, India –  

Pernod Ricard India (PRI) launches an industry first initiative - #OneForOurPlanet, as it continues its journey towards the removal of permanent mono-cartons from its packaging. With this landmark sustainability initiative, the company is removing 100% permanent mono-cartons from its packaging by June 2023, in a phased manner.
 
#OneForOurPlanet reiterates the company’s commitment to reduce the environmental impact of packaging across each step of its value chain, from grain to glass. It also aims to nudge today’s purpose-driven consumers to make eco-conscious purchase decisions. Advancing towards a greener tomorrow, with this initiative, Pernod Ricard India strives to generate a holistic impact by reducing carbon emissions every year by 7310 Tonnes, saving 2.5 lakh trees, and reducing waste-to-land fill by 18745 tons. With this initiative, the company aims to reduce cumulative packaging emissions by over 75,000 Tonnes by 2030.
 
Talking about the initiative, Ranjeet Oak, Chief Commercial Officer, Pernod Ricard India, said, “At Pernod Ricard India, we are driven to make a difference to the planet. Expanding our sustainability agenda to create greater impact, this initiative is directed at reducing our carbon footprint across each step of the value chain – from grain to glass. This initiative also brings to light changing consumer sentiments around eco-conscious purchase patterns to drive adoption of the initiative across markets. We envision this initiative to become a larger movement and our stakeholders to turn into advocates by practicing and propagating eco-conscious consumption. We are happy to see some of our industry peers already joining the crusade.”
 
Further, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, added “The world has entered a new era of sustainability and we are catering to consumers who are becoming increasingly eco-conscious. They are seeking brands and products that bolster a sustainable impact on the environment and planet at large. As a responsible corporate citizen present in India for over 25 years, sustainability is key to Pernod Ricard India’s operations and our new campaign #OneForOurPlanet is a testament to our commitment. Through this campaign, we aim to inspire consumers to not only make eco-conscious purchase decisions but also champion this cause and help us evangelize this into a larger movement. We are humbly proud of this initiative and also urge our industry peers and partners to unbox their ‘spirits’ and join this initiative that’s another one for our planet.”
 
To ensure adoption of this major environment and industry-first initiative, Pernod Ricard India is steering a conscious consumption movement by sensitizing and educating its customers and consumers. The company will also continue to team with local communities, NGOs, industry peers and customers to pave way for a truly circular economy. For the seamless transition through this journey, the company has also introduced recycled and recyclable neck tags, in several states, that redirect consumers to a micro-site solely created around the initiative #OneForOurPlanet.
 
Leading change in the industry, #OneForOurPlanet is a significant step in achieving the company’s commitment towards zero-waste-to-landfill contribution. This milestone initiative is in line with the company’s ambitious sustainable packaging strategy, which supports a circular economy and aims to protect and nurture the environment. With a commitment to minimizing waste at every step, the company aims to produce and distribute its products in ways that optimize and help preserve natural resources, reduce carbon footprint, and create water positivity. 100% of its packaging will be recyclable, compostable, or reusable by 2025. The company is investing in technology to maximize the reuse of glass bottles while ensuring quality, with an ambition of using 40% recycled- glass content by 2025. With such programmes, Pernod Ricard India aims to reduce its overall carbon footprint by 50% by 2030. The company has also engaged in water stewardship initiatives through a Reduce, Reuse, Recycle, and Recharge approach.
 
#OneForOurPlanet is aligned to Pernod Ricard’s Global 2030 Sustainability and Responsibility roadmap -- ‘Good Times from a Good Place’. The four pillars of its roadmap, which include Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting, address all aspects of its business with clear objectives in line with the United Nations Sustainable Development Goals (SDGs).

Responsible and Growing For Good

Pernod Ricard India is recognized as an industry leader with accolades including ‘Best Places to Work 2021’ by BW People, Stevie 2021 – Gold for Great Employers and The Economic Times ‘Best Places to Work for Women 2021’. The company has also been certified as 'The Great Place to Work 2021' by the Great Place to Work Institute. With a strong focus on Diversity & Inclusion, Pernod Ricard India has over 50% representation of women on the shop floor in their manufacturing sites in the South and East Zone.

Pernod Ricard India also believes in ‘Creating Shared Value’ for the business and local communities in a way that drives transformational growth and development for the country. Pernod Ricard India Foundation (PRIF), a Section 8 Company incorporated under the Companies Act, 2013 (“Act”), is a wholly-owned subsidiary of PRI, instituted to fulfil its commitment to Corporate Social Responsibility near its operations and beyond.  

Mondelez India, One of the First to Be Honored with Advanced 4IR Digital Lighthouse Award by World Economic Forum

Mumbai, Maharashtra, India –

Mondelez India’s state-of-the-art Sri City factory has been bestowed with the World Economic Forum’s 4th Advanced Industrial Revolution (4IR) Digital Lighthouse award. It is one of the first FMCG plants in India that was awarded for ‘digital excellence’ driven by advanced technologies and sustainable practices. Founded in 2016, the factory has been driven by an aspiration to outgrow the market at the back of strong cost leadership and building further resilience and diversity in a volatile environment.

An independent expert panel at World Economic Forum recognized the site for implementing a series of advanced 4IR use cases which aided improvements in cost, sustainability, productivity and net revenue delivery for growing business. Sri City started its digital journey on E2E process digitization, predictive capabilities, smart automations and more, which have been a driving contributor for increasing labour productivity and reducing the manufacturing cost for the factory.

The Lighthouse live is the Global Light House network’s annual event series that honors the new cohort of advanced sites and factories, and shares insights garnered from the application of advanced digital technologies across production networks and value chains. Year on year, the award is presented to top notch manufacturing facilities and value chains that are using 4IR to increase operational performance and environmental sustainability.

Mr. Nandkumar Kulkarni, Vice President - Supply Chain, Mondelez India said, “We are delighted and honored to be one of the handful manufacturing sites in the country and globally that have been presented the World Economic Forum’s prestigious Digital Lighthouse recognition. This award is proof of Mondelez India’s commitment to become a future-ready organization and strengthening its business resilience through quick adoption of advanced digital technologies. We are amazed to see the power of AI-ML, AR- VR, advanced analytics and multiple use cases in all areas of supply chain and how digital can become a competitive advantage for supply chain and organization. We have seen a tremendous progress in digital quotient of team and that will remain a cornerstone of our future journey. We are grateful to all the employees of Sri City who have actively contributed and voyaged with us through the factory’s digital transformation journey and made the company’s collective dream a reality. We look forward to sustaining this momentum across all our major factories, end to end supply chain and being a beacon for our peers by actively contributing to the economic growth of the country.”

Mr. Francisco Betti, Head of Shaping the Future of Advanced Manufacturing and Value Chains, World Economic Forum added, “Member of the Global Lighthouse Network - a unique global community of like-minded peers - are exploring synergies and collaborating to share insights and best practices on how to unlock not only efficiency, productivity and growth, but also new levels of sustainability and workforce engagement, to lead towards a cleaner and more inclusive future of manufacturing.”

As of today, the Global Lighthouse network includes 103 global frontrunners in advanced manufacturing, selected from the top 1,000 manufacturing facilities and supply chains over the past 3 years. These sites serve as beacons for the world, exemplifying the type of production approach that can drive the next engine of global economic growth.

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2021 net revenues of approximately $29 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
 
About Mondelez India Foods Private Ltd.

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Cadbury Spready, Tang, Cadbury Oreo, Bournvita Biscuits, Bournvita Fills, Cadbury Chocobakes, Halls and Cadbury Choclairs Gold, etc. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata, and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a global Research & Development Technical Centre and Global Business Hub in Maharashtra and a vast distribution network across the country. 

ITC Ltd.’s Fabelle Exquisite Chocolates Unveils Fabelle Finesse – The World’s Finest Chocolate

Bangalore, Karnataka, India –

•  Revolutionises the traditional approach to chocolate processing, creating a chocolate with unparalleled smoothness

•  Chef Adriano Zumbo, on behalf of ITC, throws open a global challenge to chocolate manufacturers across the world. Winner will be rewarded Rs. 1 Cr

Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd., acclaimed for creating unparalleled chocolate experiences, introduces Fabelle Finesse – the world’s finest chocolate, crafted in India. Fabelle has come together with Chef Adriano Zumbo, an acclaimed Australian pâtissier and TV presenter to unveil the world’s finest chocolate, delivering an unparalleled smoothness and melt-in-the-mouth experience.

The smoothness of a chocolate is a fundamental sensory attribute that elevates consumer experience. A breakthrough technological innovation by ITC Ltd. has made it possible for Fabelle to create chocolate as fine as seven microns. The pioneering technology is a result of months of research done by ITC Life Sciences and Technology Centre (ITC LSTC) and close collaboration with Fabelle Master Chocolatiers, crafting an exquisite chocolate in India that rivals the best in the world. In a cutting-edge neurological testing method conducted by Neurons Inc, consumers found Fabelle Finesse to be significantly smoother than benchmarks and the sheer delight of consumption even helped consumers in alleviating stress in the test conditions. Fabelle Finesse has been created using cocoa sourced from Ghana & Colombia. Each bite envelops the rich aroma, delectable smooth texture and rich cocoa flavours – in milk and dark variants.

The chocolate has been crafted using a revolutionary technology – The Cocoa Finesser. This technology helps in reducing the size of chocolate particles to a new benchmark level, that is not possible to achieve in the conventional refining process alone. The equipment operates at pressures which exceed that at the deepest trenches on planet Earth help in creating a chocolate that has unrivalled smoothness, amazing melt-in-your-mouth chocolate experience unleashing a heavenly experience.

The brand is launching limited edition boxes of chocolate thins, made from Fabelle Finesse, which will be available at select Fabelle Boutiques located at ITC Hotels. Going forward, Fabelle Finesse will be adapted across Fabelle chocolate portfolio and will be available at Fabelle Boutiques across India.

Celebrated Australian pâtissier and TV presenter, Chef Adriano Zumbo who is recognised for his signature croquembouche was present to launch Fabelle Finesse in Mumbai. Chef Adriano, known for his deep culinary knowledge, was invited by Fabelle to experience the new chocolate. Having tasted the product Chef Adriano threw open a global challenge to chocolate makers across the world to present a finer commercially available chocolate than Fabelle Finesse. Winner of the Challenge would be rewarded with a prize money of Rs. 1Cr. The Challenge went live on the 18th and details terms and conditions are available on https://nimb.ws/chCrog. Subsequent to this, he crafted tantalizing chocolate creations using Fabelle Finesse.

Expressing his delight on setting benchmarks for the global luxury chocolate market from India, Mr. Anuj Rustagi - Chief Operating Officer - Chocolates, Confectionary and Coffee, Foods Division, ITC Ltd. said, “At Fabelle, it is our constant endeavour to craft products that are best in the World. We are pleased to introduce the result of our innovative chocolate processing technology to the world, manifest in Fabelle Finesse, which gives an unmatched sensorial delight for chocolate connoisseurs. Fabelle Finesse is an artisanal masterpiece crafted with love, passion and pride that brings this innovation to market. I am sure our Fabelle Master Chocolatiers will continue to create even more delightful chocolate creations with Fabelle Finesse. This launch highlights ITC’s commitment to cutting edge innovations in order to create world class Indian brands.”
 
Sharing his experience Mr. Adriano Zumbo, said, “I am both exhilarated and excited to be present here with Fabelle Chocolates on such an ambitious project. I was completely intrigued by the technology that ITC Ltd. has been able to build through their relentless enthusiasm, in a bid to provide the world with a superlative luxury chocolate experience. It has been an enriching journey for me to work with Fabelle Master Chocolatiers, who possess the knowledge and understand intricacies of the art of chocolate making. I wish Fabelle Chocolates a very successful innings in its commitment to provide consumers world-class chocolates.”

“Judging from the quality of the chocolate I have tasted, I am happy to challenge any chocolate-maker in the world to come up with a better quality of chocolate in terms of the fineness,” he added.
 
With this launch, Fabelle Chocolates recreates an iconic moment of global recognition for a home growth Indian brand leveraging R&D done in India. 

About Fabelle Chocolates

Fabelle Exquisite Chocolates was launched in 2016 with the pursuit to craft the finest luxury chocolate experiences in India rivalling the best in the world. Crafted with the world’s best single origin cacaos, exotic ingredients and the in-house expertise of Fabelle Master Chocolatiers, the range brings alive the ultimate luxury chocolate experience. Today, the brand operates 13 flagship luxury chocolate boutiques across Indian metros, premium retail outlets and is available digitally through leading E-commerce websites like ITCStore.in, Amazon, Flipkart, BigBasket, food delivery service apps such as Swiggy& Zomato. 

Bauli India Adds Two Premium Products to Their Moonfils Portfolio with Select

Pune, Maharashtra, India – With the festive season around the corner, Bauli India has launched a new premium variant of its flagship Moonfils brand- ‘Moonfils Select’. Moonfils Select is a premium offering with international flavours like Apple Pie crème’ & Caramel crème’ in the Moonfils franchise. These are the perfect gifting solution this festive season. Moonfills Select are soft and fresh croissants, achieved by baking them in a traditional Italian recipe.

Bauli is a pioneer of soft, baked snacks in India and has a wide range of offerings including Moonfils, Savoriz, Spyroll and cakes. Moonfils Select is the latest addition to this portfolio. Bauli, as a company is committed to providing best-in-class products at reasonable prices. With Moonfils Select, Bauli brings truly innovative and premium products at affordable prices. Moonfils Select is priced at Rs 25 and is available pan India in the neighbourhood stores. They are also available on all leading quick delivery platforms like SwiggyInstamart, Blinkit and Big Basket. Bauli Moonfils is the pioneer and market leader in the rapidly growing croissants category. 
 
Bauli traces its history back to Verona in 1922. A small, romantic city in the North of Italy and the hometown of Ruggero Bauli. He started pursuing his lifelong passion for baking in a small pastry shop where he learned the techniques and secrets of traditional Italian baking, one of which in particular, is the recipe for one of the most widely known cakes today, the Pandoro di Verona.

Over the years the brand Bauli witnessed massive success in Italy for a variety of holiday cakes and confections. In the 2000s, with a vision to highlight their craft beyond Italy and seek fortune in global markets, Bauli went international and is present in over 70 countries. Since thenBauli has been known worldwide for providing high-quality authentic speciality baked products.
 
In 2009, Bauli entered West Bengal through a Joint Venture, announcing their arrival in India. It started with the production of and sale of Moonfils. After receiving an overwhelming response from the East market, Bauli expanded the distribution to other parts of the country with the entire range of Moonfils and other NDPs like swirls, cakes and more.

Bauli has applied over half a century of baking experience and current technologies to the line of everyday products to bring the highest quality and world-renowned products from the house of Bauli! Bauli India is looking to expand its footprint in India by increasing distribution across channels and by introducing new products, formats, and flavours specifically designed for the Indian consumer.

Bauli India's MD, MrAbhinandanDhoke, stated, "Moonfils Select is yet another tasty snack range for audiences of all ages. There has been a growing trend among young Indians to adapt to a global palate and to be more experimental. Bauli has always been known for introducing new snack formats to the Indian market. We are able to make this world-class product accessible across the nation via our robust distribution network."

About Bauli

Bauli is an Italian company with a passion for baking. They operate in 70 countries worldwide. Bauli India is the market leader through its signature products like BauliMoonfils and BauliSavoriz. They also have other bakery products like Finger Cake, Mava Cake, Choco Cake, Spyrolls and Sandwich cakes. 

Pizza Hut Launches a Range of 12 New Flavour Fun Pizzas Starting at Rs. 79* Only

New Delhi, Delhi, India – Pizza Hut, India’s most loved and trusted pizza brand, has launched its new Flavour Fun range offering 12 new pizzas starting at an unbelievable price of Rs. 79* only. The pizza range comes in 5 craveable sauce flavors like Tandoori, Schezwan, Italian, Cheezy and Classic - paired with seven vegetarian and five non-vegetarian topping combinations making it the most affordable and distinctive option for consumers to indulge in, compared to any other similar offering in the QSR industry. Flavour Fun pizzas will be available at all 700+ Pizza Hut stores in India, across dine-in, delivery and takeaway.

 
The entire Flavour Fun range is available in the personal pizza size. The Vegetarian variants include a wide range of topping combos across Paneer, Sweet Corn, Mushroom, Onion and Capsicum. Non-vegetarians too have several topping options to try such as Chicken Sausage, Chicken Meatballs, Chicken Tikka and Chicken Pepperoni. Pizza Hut has launched this range keeping Gen Z in mind, especially the college goers and early jobbers who are on a budget. Since these young consumers order food several times a week, they seek a variety of flavours at a cost that is not prohibitive, and the Flavour Fun range perfectly matches this need for variety and value.
 
Speaking about the launch, Neha, Chief Marketing Officer, Pizza Hut India said, "I am tremendously excited about the launch of our Flavour Fun range at a never-before price point from the brand. With Flavour Fun, we are offering ‘more for less’ to our young consumers, so that they can enjoy their favourite pizza brand as often as they like, with enough variety to keep them coming for more. This is just the start of our exciting journey to become a younger and everyday brand. We are committed to launching more such products and services to make Pizza Hut increasingly accessible to young consumers."
 
Pizza Hut has also launched a massive 360-degree Flavour Fun marketing campaign across leading digital and social media platforms, mobile apps, OTT video and audio platforms, PR and influencer outreach, OOH and on-ground activation in youth centric locations like colleges, coaching centres, co-working and co-living spaces, in-store branding, radio and print publicity. The plan includes innovative collaborations with its partner brand, Pepsi, as well as aggressive promotions on Zomato and Swiggy. A series of fun digital films launched by the brand features Pizza Hut’s magnetic ambassador Anuradha Menon and a quirky Shut Up and Take My Money tagline to highlight the sheer affordability and variety of the new range.
 
Pizza Hut recently crossed the 700th store milestone in India, coinciding with the launch of its Flavour Fun range. The company had earlier unveiled its bold new brand platform called ‘Dil Khol Ke Delivering’ which promises to offer Dil Satisfying Pizzas at Dil Satisfying Value, blanketed in Pizza Hut’s warm and friendly customer service, an easy, hassle-free ordering experience, and the assurance of ‘Trust in Every Bite’. 

*The starting price is Rs.79

About Pizza Hut India
 
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company in the world. Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 18000 restaurants in more than 100 countries. In June 1996, Pizza Hut made its foray into India with a restaurant in Bangalore and was the first international restaurant chain to pioneer this category. The restaurant brand offers an exciting menu consisting of its signature pizzas, appetizers, pasta, desserts and beverages. Pizza Hut India has been recognized by ET Brand Equity as the ‘Most Trusted Food Service Brand’ for 13 years and has been felicitated with the title of India’s 70 Most Trusted Power Brands in 2017-2018. In 2021, Pizza Hut India was recognized as the 3rd best, most trusted brand in the Asia Pacific region by Campaign Asia and won the silver award in February 2022 at the ET Brand Equity Brand Disruption Awards for its hugely successful Influencer Marketing campaign for Momo Mia pizza. Amongst other awards, Pizza Hut bagged the award for Best Influencer Campaign at IPRCCA 2022 and the Most Admired Food Service Retailer Award for Marketing and Promotions at Pepsi Images Food Awards 2022. Pizza Hut India also won Gold in Best Promotion of TV Show on social media, Gold for Best Movie Promotion on social media and Silver for Best Influencer Marketing Campaign at Mad Over Marketing Awards 2022. Pizza Hut is the most preferred pizza brand in India, given its freshest, tastiest & affordable Pizzas.
 
Website: https://www.pizzahut.co.in/
 
Social media pages:

@pizzahut_india (Instagram)
@pizzahutindia (Facebook)
@PizzaHutIN (Twitter) 

McCain India Certified as Great Place to Work for the First Time in India

 

McCain continuous to build strong foundation by fostering an inclusive culture and agile workforce

New Delhi, Delhi, India-

McCain India has recently received the certification for ‘Great Place to Work’, the most definitive “employer-of-choice” recognition for the first time. The Great Place to Work® Assessment is considered a ‘Gold Standard’ in workplace Culture assessment. McCain has achieved the recognition in the ‘Mid-sized organization’ category, due to its highly committed and diversified HR policies for its employees. The award has been conferred by GPTW, an Institute that rates organizations on Great Place to Work® Trust Index© Score which impacts productivity, innovation, costs, and other business results.
 
Being a ‘Growing for Good’ organization, McCain focuses on promoting diversity, inclusivity, and equity with a sense of fostering a progressive culture, conducive work environment for all its employee to thrive and succeed. As a part of its Code of Conduct, McCain has zero tolerance towards corruption, human rights abuse and harassment or bias, thereby ensuring a safe and respectful environment for all. Since years, the company has been reporting zero incidents at work and encourages safety, not just for its employees but for their families as well.
 
Commenting on this accolade, Mr. DebadattaBaxi, Regional Director, HR, Sustainability & Corporate Communication– India, Korea, Southeast Asia & Taiwan, McCain Foods said, “It is a great honor to be certified by GPTW and we are glad that our efforts towards people practices have been recognized. Our people are at the heart of our business, and we intend to remain dedicated towards fostering a diverse, inclusive, safe, and ethical workplace culture for all our employees, since they are an integral part of our business. We are glad that our employees perceive the organization as a positive environment which is also reflective of our strong values. We are humbled to receive this recognition and will remain committed to our people, partners and community at large.”
 
He further added, “Globally, pandemic disrupted and redefined the ways of engagement. Despite the challenges, it is impressive to see the creativity, vision, and dedication of our talented workforce. We will continue to build trust within the organization and our people to attract and retain talent while contributing towards their fruitful growth.”
 
Some of the policies that McCain has introduced to create a safe and healthy environment post pandemic include better employee wellness policies like mental health wellness support, period policy for women, hybrid working etc. The brand also aims to treat all individuals with equality and respect, thereby providing equal opportunities to all. As a part of its Diversity, Equity and Inclusion commitment, McCain aims to deliver on a bigger, broader, bolder DEI agenda, cultivate belonging and psychological safety and treat people fairly.
 
Great Place to Work® is the global authority on building, sustaining, and recognizing High-Trust, High-Performance Culture at workplaces. For over 30 years, the institute has been conducting pioneering research on the characteristics of great workplaces. Every year, the institute partners with more than 10,000 organizations globally to recognize Great Workplace Cultures.
 
For more information, please visit https://www.mccainindia.com/. Follow McCain on Twitter @McCainFoodsInd and Instagram @mccainfoods_india and like it on Facebook at McCain Foods India.

About McCain Foods (India)

McCain Foods Ltd. is one of the world's largest producers of French Fries and Potato Specialties. Headquartered in Florenceville, New Brunswick, Canada, McCain has grown to become a global leader in the frozen food industry with 49 production facilities, 22000+ people and its footprints across 160 countries. McCain Foods (India) is a wholly-owned subsidiary of McCain Foods Limited in Canada. Since 1998, McCain has been engaged in agriculture R&D and in development of the frozen food market in India and subcontinent countries. McCain products are used by leading fast food chains, hotels, restaurants, catering companies and are popular for in-home consumption.

Founded on a simple philosophy of good ethics is good business, McCain’s business and its Corporate Responsibility strategy is guided by its purpose of "Be Good. Do Good". As a responsible entity, McCain believes in celebrating real connections through delicious planet-friendly food while leveraging its ecosystem and partners to bring sustainable growth and positive change - today, tomorrow and for generations to come. Being one of the largest producers of French Fries and Potato Specialties across the world for six decades, McCain Foods’ constant endeavour is to reduce the impact on the planet, by producing delicious food in a sustainable and responsible manner. Company’s CSR strategy focuses on five key areas: Agriculture, Operations, Food, Communities and Employees.

SuperCluster Pi Acquires Homegrown Nutrition Brand “ByNature”

Coimbatore, Tamil Nadu, India –  SuperCluster Pi (House of Brands) has acquired a majority stake in ByNature, a healthy food brand that specializes in clean sustainable plant-based products. This acquisition will enable SuperCluster Pi to increase its portfolio of brands and capture a larger share of the proactive wellness market.

ByNature - An Everyday Nutrition Brand

ByNature, a healthy food brand started in 2016 with over 25,000+ customers aims to change the way nutrition is perceived in India. The brand’s rolled oats, chia seeds, himalayan pink salt, palm jaggery, hair growth gummies are popular not just online, but also in supermarkets of Mumbai, Delhi and Bangalore. They believe that nutrition should be simple, easy to adopt and transform an individual’s quality of life without causing change to the consumer’s lifestyle. They combine the benefits of nature and modern science, and work closely with farmers to bridge the gap between the demand and supply of nutritionally-dense ingredients, making it sustainable. 

The team of digital marketing and branding experts in SuperCluster Pi will help ByNature scale its business further to the digital native, busy, juggling multiple responsibilities hence stressed out audience. ByNature will help address the nutrition gap specially for the young women of India who are now working shoulder to shoulder with men at workplaces while managing homes and family. 

A Perfect Union

SuperCluster Pi was created on the belief that a daily regimen, easy access to experts and the right products to address every micro-health and wellness challenge can help in becoming healthy inside-out.
 
It sits perfectly well with ByNature’s beliefs of:

•  Need for nutrition to be simple

•  Easy to adopt without change in lifestyle

•  The best nutrition is derived from a combination of nature and science 

#SolvingForIndia Together

SuperCluster Pi which is designed in the House of Brands framework believes in making India healthier by curating all entrepreneurial efforts in the proactive wellness sector together. As part of its #SolvingForIndia Together resolve SuperCluster Pi is developing brands in the fast-growing proactive wellness category and delivering high-performance products of high quality with zero compromises through carefully formulated and scientifically-backed products that address niche problems that young Indians face.
 
SuperCluster Pi is committed to building a healthier tomorrow by making healthy living possible, accessible and sustainable. It also aims to enable consumers to lead healthier lives with 

•  No extra time commitment

•  No extra effort

•  No change in lifestyle 

Acquisition of promising product brands is part of the process where ventures with promising product portfolios are identified and SuperCluster Pi’s playbooks are utilized to scale such brands faster. 
 
Streamlined Process of Acquisition

SuperCluster Pi has a dedicated M&A (Mergers and Acquisitions) team which interacts with founders to understand their business ethos and vision and if it fits into the bouquet of SuperCluster Pi brands. Within 48 hours of seeing a fit, the team creates a growth plan for the brand that is looking to be acquired & value the brand to acquire controlling equity and by week 4 due diligence and deal closure procedures are initiated.
 
ByNature’s acquisition was completed in under 60 days. SuperCluster Pi evaluates brands on a variety of factors like: 

•  Efficiency of operations

•  Key markets

•  Brand’s visibility and reception by consumers

•  Opportunities for growth, scalability and

•  Possibilities for international expansion.

The Future of ByNature With Supercluster Pi

ByNature is a healthy food brand that has a portfolio of plant-based supplements, and wholesome and natural food products. All their products are ethically sourced, nutritionally dense and sustainable with the aim to change the way nutrition is perceived in India. ByNature bridges the gap between the demand for healthy products and the supply of the same by educating farmers to grow healthier crops, use the right manure, and storage process for maintaining the nutrition levels of grains and produce.

Post-acquisition, ByNature will continue to function independently with its founding team that consists of Anand Agarwal, Founder and CEO of ByNature and Himanshu Agarwal, Founder and COO of ByNature. They will continue innovating in product development, sourcing, and enhancing the portfolio of ByNature.
 
Himanshu Agarwal, Co-Founder of ByNature said, “We have been nurturing ByNature for nearly 7 years now and captured the market in the offline space which is termed Modern Trade in the F&B industry. But in the last two years, pandemic and the internet penetration have opened a new market segment in the D2C sector. We trust Vishnu and his team’s expertise in the segment will help ByNature become the most trusted clean nutrition brand in India. We are excited about this new leg of our business.”

This acquisition by SuperCluster Pi's team under the leadership of Vishnu Prasath Devarajan will enable ByNature to leverage SuperCluster Pi’s D2C and e-commerce expertise to strengthen and scale up their business. The team’s decades of experience in the sector and SuperCluster Pi's branding and marketing playbooks will transform ByNature’s D2C journey rapidly making it accessible to the growing digital native market of India. With this acquisition SuperCluster Pi now has 5 problem-solving, consumer-centric, socially conscious brands under its umbrella increasing their overall reach to over 10,000 customers per month crossing annual run-rate of $2m within less than 6 months of operation.

Talking about the acquisition, Vishnu Prasath Devarajan, Founder of SuperCluster Pi said, “ByNature naturally fits into SuperCluster Pi’s vision of building a healthier tomorrow. This acquisition will help us take a step towards our aim of #SolvingForIndia’s proactive wellness issues and giving consumers the choice to adopt a clean nutrition regimen which can be fulfilled by ByNature’s complete range of superfoods and supplements. As India’s per capita income will cross $3000 shortly, there’ll be an accelerated consumption shift towards proactive wellness. The opportunity to address the demand while empowering entrepreneurs to exponentially grow their brands is what we’re excited about."

About SuperCluster π

SuperCluster π is on a mission to build the “Unilever of Tomorrow” with its consumer-centric, problem-solving & socially conscious brands. They are committed to their purpose of making healthy living possible, accessible and sustainable.

They are driven by the belief that daily regimen, easy access to experts and the right products to address every micro-health and wellness challenge can help in becoming healthy inside-out.
 
SuperCluster Pi’s brands and products combine the richness and advantages of research-backed ingredients with clinically proven efficacy boosters that help individuals take better care of their overall health and wellness. All of this is aimed at making healthy living possible, accessible and sustainable.
 
All of their brands are also socially conscious and every transaction is linked to the UN’s SDGs for empowering non-profits to plant trees and donate meals.