ITC Ltd.’s Fabelle Exquisite Chocolates Unveils Fabelle Finesse – The World’s Finest Chocolate

Bangalore, Karnataka, India –

•  Revolutionises the traditional approach to chocolate processing, creating a chocolate with unparalleled smoothness

•  Chef Adriano Zumbo, on behalf of ITC, throws open a global challenge to chocolate manufacturers across the world. Winner will be rewarded Rs. 1 Cr

Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd., acclaimed for creating unparalleled chocolate experiences, introduces Fabelle Finesse – the world’s finest chocolate, crafted in India. Fabelle has come together with Chef Adriano Zumbo, an acclaimed Australian pâtissier and TV presenter to unveil the world’s finest chocolate, delivering an unparalleled smoothness and melt-in-the-mouth experience.

The smoothness of a chocolate is a fundamental sensory attribute that elevates consumer experience. A breakthrough technological innovation by ITC Ltd. has made it possible for Fabelle to create chocolate as fine as seven microns. The pioneering technology is a result of months of research done by ITC Life Sciences and Technology Centre (ITC LSTC) and close collaboration with Fabelle Master Chocolatiers, crafting an exquisite chocolate in India that rivals the best in the world. In a cutting-edge neurological testing method conducted by Neurons Inc, consumers found Fabelle Finesse to be significantly smoother than benchmarks and the sheer delight of consumption even helped consumers in alleviating stress in the test conditions. Fabelle Finesse has been created using cocoa sourced from Ghana & Colombia. Each bite envelops the rich aroma, delectable smooth texture and rich cocoa flavours – in milk and dark variants.

The chocolate has been crafted using a revolutionary technology – The Cocoa Finesser. This technology helps in reducing the size of chocolate particles to a new benchmark level, that is not possible to achieve in the conventional refining process alone. The equipment operates at pressures which exceed that at the deepest trenches on planet Earth help in creating a chocolate that has unrivalled smoothness, amazing melt-in-your-mouth chocolate experience unleashing a heavenly experience.

The brand is launching limited edition boxes of chocolate thins, made from Fabelle Finesse, which will be available at select Fabelle Boutiques located at ITC Hotels. Going forward, Fabelle Finesse will be adapted across Fabelle chocolate portfolio and will be available at Fabelle Boutiques across India.

Celebrated Australian pâtissier and TV presenter, Chef Adriano Zumbo who is recognised for his signature croquembouche was present to launch Fabelle Finesse in Mumbai. Chef Adriano, known for his deep culinary knowledge, was invited by Fabelle to experience the new chocolate. Having tasted the product Chef Adriano threw open a global challenge to chocolate makers across the world to present a finer commercially available chocolate than Fabelle Finesse. Winner of the Challenge would be rewarded with a prize money of Rs. 1Cr. The Challenge went live on the 18th and details terms and conditions are available on https://nimb.ws/chCrog. Subsequent to this, he crafted tantalizing chocolate creations using Fabelle Finesse.

Expressing his delight on setting benchmarks for the global luxury chocolate market from India, Mr. Anuj Rustagi - Chief Operating Officer - Chocolates, Confectionary and Coffee, Foods Division, ITC Ltd. said, “At Fabelle, it is our constant endeavour to craft products that are best in the World. We are pleased to introduce the result of our innovative chocolate processing technology to the world, manifest in Fabelle Finesse, which gives an unmatched sensorial delight for chocolate connoisseurs. Fabelle Finesse is an artisanal masterpiece crafted with love, passion and pride that brings this innovation to market. I am sure our Fabelle Master Chocolatiers will continue to create even more delightful chocolate creations with Fabelle Finesse. This launch highlights ITC’s commitment to cutting edge innovations in order to create world class Indian brands.”
 
Sharing his experience Mr. Adriano Zumbo, said, “I am both exhilarated and excited to be present here with Fabelle Chocolates on such an ambitious project. I was completely intrigued by the technology that ITC Ltd. has been able to build through their relentless enthusiasm, in a bid to provide the world with a superlative luxury chocolate experience. It has been an enriching journey for me to work with Fabelle Master Chocolatiers, who possess the knowledge and understand intricacies of the art of chocolate making. I wish Fabelle Chocolates a very successful innings in its commitment to provide consumers world-class chocolates.”

“Judging from the quality of the chocolate I have tasted, I am happy to challenge any chocolate-maker in the world to come up with a better quality of chocolate in terms of the fineness,” he added.
 
With this launch, Fabelle Chocolates recreates an iconic moment of global recognition for a home growth Indian brand leveraging R&D done in India. 

About Fabelle Chocolates

Fabelle Exquisite Chocolates was launched in 2016 with the pursuit to craft the finest luxury chocolate experiences in India rivalling the best in the world. Crafted with the world’s best single origin cacaos, exotic ingredients and the in-house expertise of Fabelle Master Chocolatiers, the range brings alive the ultimate luxury chocolate experience. Today, the brand operates 13 flagship luxury chocolate boutiques across Indian metros, premium retail outlets and is available digitally through leading E-commerce websites like ITCStore.in, Amazon, Flipkart, BigBasket, food delivery service apps such as Swiggy& Zomato. 

Bauli India Adds Two Premium Products to Their Moonfils Portfolio with Select

Pune, Maharashtra, India – With the festive season around the corner, Bauli India has launched a new premium variant of its flagship Moonfils brand- ‘Moonfils Select’. Moonfils Select is a premium offering with international flavours like Apple Pie crème’ & Caramel crème’ in the Moonfils franchise. These are the perfect gifting solution this festive season. Moonfills Select are soft and fresh croissants, achieved by baking them in a traditional Italian recipe.

Bauli is a pioneer of soft, baked snacks in India and has a wide range of offerings including Moonfils, Savoriz, Spyroll and cakes. Moonfils Select is the latest addition to this portfolio. Bauli, as a company is committed to providing best-in-class products at reasonable prices. With Moonfils Select, Bauli brings truly innovative and premium products at affordable prices. Moonfils Select is priced at Rs 25 and is available pan India in the neighbourhood stores. They are also available on all leading quick delivery platforms like SwiggyInstamart, Blinkit and Big Basket. Bauli Moonfils is the pioneer and market leader in the rapidly growing croissants category. 
 
Bauli traces its history back to Verona in 1922. A small, romantic city in the North of Italy and the hometown of Ruggero Bauli. He started pursuing his lifelong passion for baking in a small pastry shop where he learned the techniques and secrets of traditional Italian baking, one of which in particular, is the recipe for one of the most widely known cakes today, the Pandoro di Verona.

Over the years the brand Bauli witnessed massive success in Italy for a variety of holiday cakes and confections. In the 2000s, with a vision to highlight their craft beyond Italy and seek fortune in global markets, Bauli went international and is present in over 70 countries. Since thenBauli has been known worldwide for providing high-quality authentic speciality baked products.
 
In 2009, Bauli entered West Bengal through a Joint Venture, announcing their arrival in India. It started with the production of and sale of Moonfils. After receiving an overwhelming response from the East market, Bauli expanded the distribution to other parts of the country with the entire range of Moonfils and other NDPs like swirls, cakes and more.

Bauli has applied over half a century of baking experience and current technologies to the line of everyday products to bring the highest quality and world-renowned products from the house of Bauli! Bauli India is looking to expand its footprint in India by increasing distribution across channels and by introducing new products, formats, and flavours specifically designed for the Indian consumer.

Bauli India's MD, MrAbhinandanDhoke, stated, "Moonfils Select is yet another tasty snack range for audiences of all ages. There has been a growing trend among young Indians to adapt to a global palate and to be more experimental. Bauli has always been known for introducing new snack formats to the Indian market. We are able to make this world-class product accessible across the nation via our robust distribution network."

About Bauli

Bauli is an Italian company with a passion for baking. They operate in 70 countries worldwide. Bauli India is the market leader through its signature products like BauliMoonfils and BauliSavoriz. They also have other bakery products like Finger Cake, Mava Cake, Choco Cake, Spyrolls and Sandwich cakes. 

Pizza Hut Launches a Range of 12 New Flavour Fun Pizzas Starting at Rs. 79* Only

New Delhi, Delhi, India – Pizza Hut, India’s most loved and trusted pizza brand, has launched its new Flavour Fun range offering 12 new pizzas starting at an unbelievable price of Rs. 79* only. The pizza range comes in 5 craveable sauce flavors like Tandoori, Schezwan, Italian, Cheezy and Classic - paired with seven vegetarian and five non-vegetarian topping combinations making it the most affordable and distinctive option for consumers to indulge in, compared to any other similar offering in the QSR industry. Flavour Fun pizzas will be available at all 700+ Pizza Hut stores in India, across dine-in, delivery and takeaway.

 
The entire Flavour Fun range is available in the personal pizza size. The Vegetarian variants include a wide range of topping combos across Paneer, Sweet Corn, Mushroom, Onion and Capsicum. Non-vegetarians too have several topping options to try such as Chicken Sausage, Chicken Meatballs, Chicken Tikka and Chicken Pepperoni. Pizza Hut has launched this range keeping Gen Z in mind, especially the college goers and early jobbers who are on a budget. Since these young consumers order food several times a week, they seek a variety of flavours at a cost that is not prohibitive, and the Flavour Fun range perfectly matches this need for variety and value.
 
Speaking about the launch, Neha, Chief Marketing Officer, Pizza Hut India said, "I am tremendously excited about the launch of our Flavour Fun range at a never-before price point from the brand. With Flavour Fun, we are offering ‘more for less’ to our young consumers, so that they can enjoy their favourite pizza brand as often as they like, with enough variety to keep them coming for more. This is just the start of our exciting journey to become a younger and everyday brand. We are committed to launching more such products and services to make Pizza Hut increasingly accessible to young consumers."
 
Pizza Hut has also launched a massive 360-degree Flavour Fun marketing campaign across leading digital and social media platforms, mobile apps, OTT video and audio platforms, PR and influencer outreach, OOH and on-ground activation in youth centric locations like colleges, coaching centres, co-working and co-living spaces, in-store branding, radio and print publicity. The plan includes innovative collaborations with its partner brand, Pepsi, as well as aggressive promotions on Zomato and Swiggy. A series of fun digital films launched by the brand features Pizza Hut’s magnetic ambassador Anuradha Menon and a quirky Shut Up and Take My Money tagline to highlight the sheer affordability and variety of the new range.
 
Pizza Hut recently crossed the 700th store milestone in India, coinciding with the launch of its Flavour Fun range. The company had earlier unveiled its bold new brand platform called ‘Dil Khol Ke Delivering’ which promises to offer Dil Satisfying Pizzas at Dil Satisfying Value, blanketed in Pizza Hut’s warm and friendly customer service, an easy, hassle-free ordering experience, and the assurance of ‘Trust in Every Bite’. 

*The starting price is Rs.79

About Pizza Hut India
 
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company in the world. Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 18000 restaurants in more than 100 countries. In June 1996, Pizza Hut made its foray into India with a restaurant in Bangalore and was the first international restaurant chain to pioneer this category. The restaurant brand offers an exciting menu consisting of its signature pizzas, appetizers, pasta, desserts and beverages. Pizza Hut India has been recognized by ET Brand Equity as the ‘Most Trusted Food Service Brand’ for 13 years and has been felicitated with the title of India’s 70 Most Trusted Power Brands in 2017-2018. In 2021, Pizza Hut India was recognized as the 3rd best, most trusted brand in the Asia Pacific region by Campaign Asia and won the silver award in February 2022 at the ET Brand Equity Brand Disruption Awards for its hugely successful Influencer Marketing campaign for Momo Mia pizza. Amongst other awards, Pizza Hut bagged the award for Best Influencer Campaign at IPRCCA 2022 and the Most Admired Food Service Retailer Award for Marketing and Promotions at Pepsi Images Food Awards 2022. Pizza Hut India also won Gold in Best Promotion of TV Show on social media, Gold for Best Movie Promotion on social media and Silver for Best Influencer Marketing Campaign at Mad Over Marketing Awards 2022. Pizza Hut is the most preferred pizza brand in India, given its freshest, tastiest & affordable Pizzas.
 
Website: https://www.pizzahut.co.in/
 
Social media pages:

@pizzahut_india (Instagram)
@pizzahutindia (Facebook)
@PizzaHutIN (Twitter) 

McCain India Certified as Great Place to Work for the First Time in India

 

McCain continuous to build strong foundation by fostering an inclusive culture and agile workforce

New Delhi, Delhi, India-

McCain India has recently received the certification for ‘Great Place to Work’, the most definitive “employer-of-choice” recognition for the first time. The Great Place to Work® Assessment is considered a ‘Gold Standard’ in workplace Culture assessment. McCain has achieved the recognition in the ‘Mid-sized organization’ category, due to its highly committed and diversified HR policies for its employees. The award has been conferred by GPTW, an Institute that rates organizations on Great Place to Work® Trust Index© Score which impacts productivity, innovation, costs, and other business results.
 
Being a ‘Growing for Good’ organization, McCain focuses on promoting diversity, inclusivity, and equity with a sense of fostering a progressive culture, conducive work environment for all its employee to thrive and succeed. As a part of its Code of Conduct, McCain has zero tolerance towards corruption, human rights abuse and harassment or bias, thereby ensuring a safe and respectful environment for all. Since years, the company has been reporting zero incidents at work and encourages safety, not just for its employees but for their families as well.
 
Commenting on this accolade, Mr. DebadattaBaxi, Regional Director, HR, Sustainability & Corporate Communication– India, Korea, Southeast Asia & Taiwan, McCain Foods said, “It is a great honor to be certified by GPTW and we are glad that our efforts towards people practices have been recognized. Our people are at the heart of our business, and we intend to remain dedicated towards fostering a diverse, inclusive, safe, and ethical workplace culture for all our employees, since they are an integral part of our business. We are glad that our employees perceive the organization as a positive environment which is also reflective of our strong values. We are humbled to receive this recognition and will remain committed to our people, partners and community at large.”
 
He further added, “Globally, pandemic disrupted and redefined the ways of engagement. Despite the challenges, it is impressive to see the creativity, vision, and dedication of our talented workforce. We will continue to build trust within the organization and our people to attract and retain talent while contributing towards their fruitful growth.”
 
Some of the policies that McCain has introduced to create a safe and healthy environment post pandemic include better employee wellness policies like mental health wellness support, period policy for women, hybrid working etc. The brand also aims to treat all individuals with equality and respect, thereby providing equal opportunities to all. As a part of its Diversity, Equity and Inclusion commitment, McCain aims to deliver on a bigger, broader, bolder DEI agenda, cultivate belonging and psychological safety and treat people fairly.
 
Great Place to Work® is the global authority on building, sustaining, and recognizing High-Trust, High-Performance Culture at workplaces. For over 30 years, the institute has been conducting pioneering research on the characteristics of great workplaces. Every year, the institute partners with more than 10,000 organizations globally to recognize Great Workplace Cultures.
 
For more information, please visit https://www.mccainindia.com/. Follow McCain on Twitter @McCainFoodsInd and Instagram @mccainfoods_india and like it on Facebook at McCain Foods India.

About McCain Foods (India)

McCain Foods Ltd. is one of the world's largest producers of French Fries and Potato Specialties. Headquartered in Florenceville, New Brunswick, Canada, McCain has grown to become a global leader in the frozen food industry with 49 production facilities, 22000+ people and its footprints across 160 countries. McCain Foods (India) is a wholly-owned subsidiary of McCain Foods Limited in Canada. Since 1998, McCain has been engaged in agriculture R&D and in development of the frozen food market in India and subcontinent countries. McCain products are used by leading fast food chains, hotels, restaurants, catering companies and are popular for in-home consumption.

Founded on a simple philosophy of good ethics is good business, McCain’s business and its Corporate Responsibility strategy is guided by its purpose of "Be Good. Do Good". As a responsible entity, McCain believes in celebrating real connections through delicious planet-friendly food while leveraging its ecosystem and partners to bring sustainable growth and positive change - today, tomorrow and for generations to come. Being one of the largest producers of French Fries and Potato Specialties across the world for six decades, McCain Foods’ constant endeavour is to reduce the impact on the planet, by producing delicious food in a sustainable and responsible manner. Company’s CSR strategy focuses on five key areas: Agriculture, Operations, Food, Communities and Employees.

SuperCluster Pi Acquires Homegrown Nutrition Brand “ByNature”

Coimbatore, Tamil Nadu, India –  SuperCluster Pi (House of Brands) has acquired a majority stake in ByNature, a healthy food brand that specializes in clean sustainable plant-based products. This acquisition will enable SuperCluster Pi to increase its portfolio of brands and capture a larger share of the proactive wellness market.

ByNature - An Everyday Nutrition Brand

ByNature, a healthy food brand started in 2016 with over 25,000+ customers aims to change the way nutrition is perceived in India. The brand’s rolled oats, chia seeds, himalayan pink salt, palm jaggery, hair growth gummies are popular not just online, but also in supermarkets of Mumbai, Delhi and Bangalore. They believe that nutrition should be simple, easy to adopt and transform an individual’s quality of life without causing change to the consumer’s lifestyle. They combine the benefits of nature and modern science, and work closely with farmers to bridge the gap between the demand and supply of nutritionally-dense ingredients, making it sustainable. 

The team of digital marketing and branding experts in SuperCluster Pi will help ByNature scale its business further to the digital native, busy, juggling multiple responsibilities hence stressed out audience. ByNature will help address the nutrition gap specially for the young women of India who are now working shoulder to shoulder with men at workplaces while managing homes and family. 

A Perfect Union

SuperCluster Pi was created on the belief that a daily regimen, easy access to experts and the right products to address every micro-health and wellness challenge can help in becoming healthy inside-out.
 
It sits perfectly well with ByNature’s beliefs of:

•  Need for nutrition to be simple

•  Easy to adopt without change in lifestyle

•  The best nutrition is derived from a combination of nature and science 

#SolvingForIndia Together

SuperCluster Pi which is designed in the House of Brands framework believes in making India healthier by curating all entrepreneurial efforts in the proactive wellness sector together. As part of its #SolvingForIndia Together resolve SuperCluster Pi is developing brands in the fast-growing proactive wellness category and delivering high-performance products of high quality with zero compromises through carefully formulated and scientifically-backed products that address niche problems that young Indians face.
 
SuperCluster Pi is committed to building a healthier tomorrow by making healthy living possible, accessible and sustainable. It also aims to enable consumers to lead healthier lives with 

•  No extra time commitment

•  No extra effort

•  No change in lifestyle 

Acquisition of promising product brands is part of the process where ventures with promising product portfolios are identified and SuperCluster Pi’s playbooks are utilized to scale such brands faster. 
 
Streamlined Process of Acquisition

SuperCluster Pi has a dedicated M&A (Mergers and Acquisitions) team which interacts with founders to understand their business ethos and vision and if it fits into the bouquet of SuperCluster Pi brands. Within 48 hours of seeing a fit, the team creates a growth plan for the brand that is looking to be acquired & value the brand to acquire controlling equity and by week 4 due diligence and deal closure procedures are initiated.
 
ByNature’s acquisition was completed in under 60 days. SuperCluster Pi evaluates brands on a variety of factors like: 

•  Efficiency of operations

•  Key markets

•  Brand’s visibility and reception by consumers

•  Opportunities for growth, scalability and

•  Possibilities for international expansion.

The Future of ByNature With Supercluster Pi

ByNature is a healthy food brand that has a portfolio of plant-based supplements, and wholesome and natural food products. All their products are ethically sourced, nutritionally dense and sustainable with the aim to change the way nutrition is perceived in India. ByNature bridges the gap between the demand for healthy products and the supply of the same by educating farmers to grow healthier crops, use the right manure, and storage process for maintaining the nutrition levels of grains and produce.

Post-acquisition, ByNature will continue to function independently with its founding team that consists of Anand Agarwal, Founder and CEO of ByNature and Himanshu Agarwal, Founder and COO of ByNature. They will continue innovating in product development, sourcing, and enhancing the portfolio of ByNature.
 
Himanshu Agarwal, Co-Founder of ByNature said, “We have been nurturing ByNature for nearly 7 years now and captured the market in the offline space which is termed Modern Trade in the F&B industry. But in the last two years, pandemic and the internet penetration have opened a new market segment in the D2C sector. We trust Vishnu and his team’s expertise in the segment will help ByNature become the most trusted clean nutrition brand in India. We are excited about this new leg of our business.”

This acquisition by SuperCluster Pi's team under the leadership of Vishnu Prasath Devarajan will enable ByNature to leverage SuperCluster Pi’s D2C and e-commerce expertise to strengthen and scale up their business. The team’s decades of experience in the sector and SuperCluster Pi's branding and marketing playbooks will transform ByNature’s D2C journey rapidly making it accessible to the growing digital native market of India. With this acquisition SuperCluster Pi now has 5 problem-solving, consumer-centric, socially conscious brands under its umbrella increasing their overall reach to over 10,000 customers per month crossing annual run-rate of $2m within less than 6 months of operation.

Talking about the acquisition, Vishnu Prasath Devarajan, Founder of SuperCluster Pi said, “ByNature naturally fits into SuperCluster Pi’s vision of building a healthier tomorrow. This acquisition will help us take a step towards our aim of #SolvingForIndia’s proactive wellness issues and giving consumers the choice to adopt a clean nutrition regimen which can be fulfilled by ByNature’s complete range of superfoods and supplements. As India’s per capita income will cross $3000 shortly, there’ll be an accelerated consumption shift towards proactive wellness. The opportunity to address the demand while empowering entrepreneurs to exponentially grow their brands is what we’re excited about."

About SuperCluster π

SuperCluster π is on a mission to build the “Unilever of Tomorrow” with its consumer-centric, problem-solving & socially conscious brands. They are committed to their purpose of making healthy living possible, accessible and sustainable.

They are driven by the belief that daily regimen, easy access to experts and the right products to address every micro-health and wellness challenge can help in becoming healthy inside-out.
 
SuperCluster Pi’s brands and products combine the richness and advantages of research-backed ingredients with clinically proven efficacy boosters that help individuals take better care of their overall health and wellness. All of this is aimed at making healthy living possible, accessible and sustainable.
 
All of their brands are also socially conscious and every transaction is linked to the UN’s SDGs for empowering non-profits to plant trees and donate meals.

Blend For Food Is Now Launching Its WebMenu Offerings for Food Businesses and Creators

Bangalore, Karnataka, India- Blend For Food, is a super app that is a one-stop destination for all things food - driven by the power of content and community. It is also India’s first Creator Economy driven Content to Commerce food platform. As part of its most recent upgrades, BFF has launched its WebMenu.

The offerings currently extend to food businesses in Bengaluru that provide hassle-free, digital-first food ordering solutions. This feature allows restaurants and home chefs to take their menu/products online within five mins through the 'order direct' model. The model for restaurants is pay-per-use with zero percent listing fees with no app download required. Right from business listing, order management, payment collection and last-mile deliveries, BFF WebMenu allows restaurants and home chefs to enjoy flexible business operations.

The Blend WebMenu also offers an integrated creator marketing tool that allows partner restaurants to collaborate with food creators to drive discoverability and customer outreach.

Highlights from Blend WebMenu

•  Create Online Menu And Go Direct: Digitize menu in a minute on Blend WebMenu. Go direct and drive a more profitable business from on-premise and off-premise customers.

•  Enable All Transactions Via Digital QR: The digital ordering system can be accessed by simply scanning a QR code. No complex setup is required. Enable seamless home delivery, table orderings, and takeaway transactions, coupled with improved efficiency and safety.

•  Delivery & Payment Solutions: Whether one has their own delivery team, or want to tap into Blend’s delivery partners, it is quick and easy to get delivery up and running. BFF has integrated with Razorpay to make the payment options seamless.

•  Customer Experience Management: It is easy to build and customize campaigns that deliver SMS and push messages to customers at just the right time. BFF has the right tools required to build relationships, and turn customers into loyal supporters. 

Hariprasad Shetty, Co-Founder, Blend For Food says, “Blend WebMenu lets you create a hassle-free online business for your restaurant in minutes and deliver seamless consumer digital experiences which is critical for business growth. We are building the technology that powers QR code ordering & payment at the table, online ordering for pick-up and delivery, help the food business manage influencer campaigns, customer loyalty programs, and digital marketing.”

Collaborating with Creators

These partnerships have been viewed as the need of the hour by a lot of businesses in the food industry. It brings about visibility, generates hype and content distribution is much larger. But after the collaboration or completion of deliverables, there isn't a specific and effective way to measure how the posts performed and how much business they were able to bring into the restaurants. Here’s where the Blend WebMenu comes into the picture. The performance of every campaign/creator can be tracked in the backend with specific details about every order and traction garnered.

Blend WebMenu has a curated list of food creators from which restaurants are free to choose who they would like to collaborate with. Creators can also curate their own favourite go-to menu from a restaurant and promote it. There is complete transparency in the ROI that is backed by a well-built CRM system. This is the first time a super-food app is enabling both parties to monetize.

As a Founder of a fairly new Small Business, KRUMBLE, Sarah Nadeem says, “I was relying largely on WhatsApp Business for orders and was exploring Food aggregators for Home Chefs/Bakers. KRUMBLE was discovered by the Blend Community on Instagram and after a detailed discussion on the concept of Blend Community and the Blend for food via Blend WebApp, I was sold! For a nominal commission, I have a robust system for Catalogue and Order Management. I am now able to track Revenue MoM and better understand and determine the trend all under one tool. Also, I no longer have to worry about Order Delivery - it’s all taken care of by Blend via the WebApp.”

Marketing As A Service

The Blend Community is India’s fastest-growing community on Instagram focused on Food, Fashion and Fiction. With a 31K+ strong community, the aim is to scale to 100K by the end of this year. With a mission to deliver impact to the food businesses through creator economy and community tech, TBC has collaborated with the best of the food brands and food creators and helped their business to grow and thrive. As part of the WebMenu, Blend has introduced the Marketing As A Service (MaaS) program that targets restaurants, home chefs and D2C brands. MaaS campaigns (Marketing as a Service) are tailor-made solutions that go hand-to-hand with current business challenges - be it attracting the right target audience, new customer acquisition, or overcoming competitors. 
Here’s how it works:

•  Describe business problem or promotion plans. The Blend team would work with relevant creators based on food, location and the audience one wants to target, to solve the problem

•  The Blend Team can custom create the content for any brand in sync with the brand guidelines

•  Identifying the right platform to amplify the marketing promotion and drive a higher reach for the brand will also be taken care of.

•  Track the progress on a single dashboard and showcase reach and engagement metrics. The dashboard shows what content works best for business. The Blend team is also working on a content-to-commerce model which means now one can compute the revenue a particular piece of content/creator has driven for. So, no more just social engagement metrics but also get to know the real revenue generated via the influencer campaign.​

"As a food creator, the Blend WebMenu has turned out to be a key tool for me to measure the conversions on my posts. I receive elaborate data on a user-friendly dashboard with statistics that help me understand what my audience likes or dislikes. It also helps me show the brands, that I collaborate with, an in-depth report of how the engagement on my content has converted to commerce for them," says Zafir Syed a Food Creator.

This product suite from Blend intends to help food creators like him who struggle to drive accountability and monetization for their content on mainstream social platforms like Instagram.

Orion Choco-Pie & Keventers Join Hands to Create the Original Milkshake

 

The Orion Choco-Pie milkshake is available in 200+ Keventers stores across India

New Delhi: Orion, one of the largest food companies in South Korea and makers of the original Choco-Pie has partnered with Keventers to create the Orion Choco-Pie milkshake in India. This is a new addition to the iconic milkshakes by the Keventers, one of the first ever ‘Made in India’ brands with over 250 outlets.

Founded in 1925, Keventers has long been known for its classic milkshakes. Along with Orion, the Orion Choco-Pie milkshake aims to serve all age groups. Available at 200+ Keventers stores across India, this milkshake is available in the distinct vintage-style, glass bottles across the nation. With the accelerating demand of online food orders, this milkshake is also available on Zomato and Swiggy.

Saurabh Saith, CEO of Orion India said, “As the 'Hallyu' or Korean Wave sweeps across the globe, there is an ever-increasing desire for Korean snacks and Orion wants to satiate this demand in India. The Orion Choco-Pie Milkshake is an excellent substitute for the normal chocolate milkshake and forms a perfect blend of the Choco-Pie and the delicious Keventers milkshake.”

Aman Arora, Co-Founder & Director of Keventers said: Chocolate is unquestionably the most popular milkshake flavour & we believe that the Orion Choco-Pie milkshake shall be a popular choice too – “200+ Keventers locations nationwide offer the Orion Choco Pie milkshake, expanding to new cities & areas. The milkshake's availability on Zomato and Swiggy was a logical progression given the growth of online food ordering."

"The Orion Choco-Pie milkshake wants to increase its popularity and affinity across all age groups. Drinking the Orion Choco-Pie milkshake is the best way right now to remain cool in this heat and also treat your taste-buds simultaneously!”Aman further claims.

About Orion

Established in 1956, Orion is one of the leaders in the world confectionery industry today. The company is one of the largest food companies in South Korea. A global conglomerate, the company is headquartered in Seoul, South Korea with manufacturing facilities in India, South Korea, Russia, Vietnam, & Other locations. The company offers high-quality products that are renowned for their unique taste.