Pizza Hut Launches a Range of 12 New Flavour Fun Pizzas Starting at Rs. 79* Only

New Delhi, Delhi, India – Pizza Hut, India’s most loved and trusted pizza brand, has launched its new Flavour Fun range offering 12 new pizzas starting at an unbelievable price of Rs. 79* only. The pizza range comes in 5 craveable sauce flavors like Tandoori, Schezwan, Italian, Cheezy and Classic - paired with seven vegetarian and five non-vegetarian topping combinations making it the most affordable and distinctive option for consumers to indulge in, compared to any other similar offering in the QSR industry. Flavour Fun pizzas will be available at all 700+ Pizza Hut stores in India, across dine-in, delivery and takeaway.

 
The entire Flavour Fun range is available in the personal pizza size. The Vegetarian variants include a wide range of topping combos across Paneer, Sweet Corn, Mushroom, Onion and Capsicum. Non-vegetarians too have several topping options to try such as Chicken Sausage, Chicken Meatballs, Chicken Tikka and Chicken Pepperoni. Pizza Hut has launched this range keeping Gen Z in mind, especially the college goers and early jobbers who are on a budget. Since these young consumers order food several times a week, they seek a variety of flavours at a cost that is not prohibitive, and the Flavour Fun range perfectly matches this need for variety and value.
 
Speaking about the launch, Neha, Chief Marketing Officer, Pizza Hut India said, "I am tremendously excited about the launch of our Flavour Fun range at a never-before price point from the brand. With Flavour Fun, we are offering ‘more for less’ to our young consumers, so that they can enjoy their favourite pizza brand as often as they like, with enough variety to keep them coming for more. This is just the start of our exciting journey to become a younger and everyday brand. We are committed to launching more such products and services to make Pizza Hut increasingly accessible to young consumers."
 
Pizza Hut has also launched a massive 360-degree Flavour Fun marketing campaign across leading digital and social media platforms, mobile apps, OTT video and audio platforms, PR and influencer outreach, OOH and on-ground activation in youth centric locations like colleges, coaching centres, co-working and co-living spaces, in-store branding, radio and print publicity. The plan includes innovative collaborations with its partner brand, Pepsi, as well as aggressive promotions on Zomato and Swiggy. A series of fun digital films launched by the brand features Pizza Hut’s magnetic ambassador Anuradha Menon and a quirky Shut Up and Take My Money tagline to highlight the sheer affordability and variety of the new range.
 
Pizza Hut recently crossed the 700th store milestone in India, coinciding with the launch of its Flavour Fun range. The company had earlier unveiled its bold new brand platform called ‘Dil Khol Ke Delivering’ which promises to offer Dil Satisfying Pizzas at Dil Satisfying Value, blanketed in Pizza Hut’s warm and friendly customer service, an easy, hassle-free ordering experience, and the assurance of ‘Trust in Every Bite’. 

*The starting price is Rs.79

About Pizza Hut India
 
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company in the world. Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 18000 restaurants in more than 100 countries. In June 1996, Pizza Hut made its foray into India with a restaurant in Bangalore and was the first international restaurant chain to pioneer this category. The restaurant brand offers an exciting menu consisting of its signature pizzas, appetizers, pasta, desserts and beverages. Pizza Hut India has been recognized by ET Brand Equity as the ‘Most Trusted Food Service Brand’ for 13 years and has been felicitated with the title of India’s 70 Most Trusted Power Brands in 2017-2018. In 2021, Pizza Hut India was recognized as the 3rd best, most trusted brand in the Asia Pacific region by Campaign Asia and won the silver award in February 2022 at the ET Brand Equity Brand Disruption Awards for its hugely successful Influencer Marketing campaign for Momo Mia pizza. Amongst other awards, Pizza Hut bagged the award for Best Influencer Campaign at IPRCCA 2022 and the Most Admired Food Service Retailer Award for Marketing and Promotions at Pepsi Images Food Awards 2022. Pizza Hut India also won Gold in Best Promotion of TV Show on social media, Gold for Best Movie Promotion on social media and Silver for Best Influencer Marketing Campaign at Mad Over Marketing Awards 2022. Pizza Hut is the most preferred pizza brand in India, given its freshest, tastiest & affordable Pizzas.
 
Website: https://www.pizzahut.co.in/
 
Social media pages:

@pizzahut_india (Instagram)
@pizzahutindia (Facebook)
@PizzaHutIN (Twitter) 

McCain India Certified as Great Place to Work for the First Time in India

 

McCain continuous to build strong foundation by fostering an inclusive culture and agile workforce

New Delhi, Delhi, India-

McCain India has recently received the certification for ‘Great Place to Work’, the most definitive “employer-of-choice” recognition for the first time. The Great Place to Work® Assessment is considered a ‘Gold Standard’ in workplace Culture assessment. McCain has achieved the recognition in the ‘Mid-sized organization’ category, due to its highly committed and diversified HR policies for its employees. The award has been conferred by GPTW, an Institute that rates organizations on Great Place to Work® Trust Index© Score which impacts productivity, innovation, costs, and other business results.
 
Being a ‘Growing for Good’ organization, McCain focuses on promoting diversity, inclusivity, and equity with a sense of fostering a progressive culture, conducive work environment for all its employee to thrive and succeed. As a part of its Code of Conduct, McCain has zero tolerance towards corruption, human rights abuse and harassment or bias, thereby ensuring a safe and respectful environment for all. Since years, the company has been reporting zero incidents at work and encourages safety, not just for its employees but for their families as well.
 
Commenting on this accolade, Mr. DebadattaBaxi, Regional Director, HR, Sustainability & Corporate Communication– India, Korea, Southeast Asia & Taiwan, McCain Foods said, “It is a great honor to be certified by GPTW and we are glad that our efforts towards people practices have been recognized. Our people are at the heart of our business, and we intend to remain dedicated towards fostering a diverse, inclusive, safe, and ethical workplace culture for all our employees, since they are an integral part of our business. We are glad that our employees perceive the organization as a positive environment which is also reflective of our strong values. We are humbled to receive this recognition and will remain committed to our people, partners and community at large.”
 
He further added, “Globally, pandemic disrupted and redefined the ways of engagement. Despite the challenges, it is impressive to see the creativity, vision, and dedication of our talented workforce. We will continue to build trust within the organization and our people to attract and retain talent while contributing towards their fruitful growth.”
 
Some of the policies that McCain has introduced to create a safe and healthy environment post pandemic include better employee wellness policies like mental health wellness support, period policy for women, hybrid working etc. The brand also aims to treat all individuals with equality and respect, thereby providing equal opportunities to all. As a part of its Diversity, Equity and Inclusion commitment, McCain aims to deliver on a bigger, broader, bolder DEI agenda, cultivate belonging and psychological safety and treat people fairly.
 
Great Place to Work® is the global authority on building, sustaining, and recognizing High-Trust, High-Performance Culture at workplaces. For over 30 years, the institute has been conducting pioneering research on the characteristics of great workplaces. Every year, the institute partners with more than 10,000 organizations globally to recognize Great Workplace Cultures.
 
For more information, please visit https://www.mccainindia.com/. Follow McCain on Twitter @McCainFoodsInd and Instagram @mccainfoods_india and like it on Facebook at McCain Foods India.

About McCain Foods (India)

McCain Foods Ltd. is one of the world's largest producers of French Fries and Potato Specialties. Headquartered in Florenceville, New Brunswick, Canada, McCain has grown to become a global leader in the frozen food industry with 49 production facilities, 22000+ people and its footprints across 160 countries. McCain Foods (India) is a wholly-owned subsidiary of McCain Foods Limited in Canada. Since 1998, McCain has been engaged in agriculture R&D and in development of the frozen food market in India and subcontinent countries. McCain products are used by leading fast food chains, hotels, restaurants, catering companies and are popular for in-home consumption.

Founded on a simple philosophy of good ethics is good business, McCain’s business and its Corporate Responsibility strategy is guided by its purpose of "Be Good. Do Good". As a responsible entity, McCain believes in celebrating real connections through delicious planet-friendly food while leveraging its ecosystem and partners to bring sustainable growth and positive change - today, tomorrow and for generations to come. Being one of the largest producers of French Fries and Potato Specialties across the world for six decades, McCain Foods’ constant endeavour is to reduce the impact on the planet, by producing delicious food in a sustainable and responsible manner. Company’s CSR strategy focuses on five key areas: Agriculture, Operations, Food, Communities and Employees.

SuperCluster Pi Acquires Homegrown Nutrition Brand “ByNature”

Coimbatore, Tamil Nadu, India –  SuperCluster Pi (House of Brands) has acquired a majority stake in ByNature, a healthy food brand that specializes in clean sustainable plant-based products. This acquisition will enable SuperCluster Pi to increase its portfolio of brands and capture a larger share of the proactive wellness market.

ByNature - An Everyday Nutrition Brand

ByNature, a healthy food brand started in 2016 with over 25,000+ customers aims to change the way nutrition is perceived in India. The brand’s rolled oats, chia seeds, himalayan pink salt, palm jaggery, hair growth gummies are popular not just online, but also in supermarkets of Mumbai, Delhi and Bangalore. They believe that nutrition should be simple, easy to adopt and transform an individual’s quality of life without causing change to the consumer’s lifestyle. They combine the benefits of nature and modern science, and work closely with farmers to bridge the gap between the demand and supply of nutritionally-dense ingredients, making it sustainable. 

The team of digital marketing and branding experts in SuperCluster Pi will help ByNature scale its business further to the digital native, busy, juggling multiple responsibilities hence stressed out audience. ByNature will help address the nutrition gap specially for the young women of India who are now working shoulder to shoulder with men at workplaces while managing homes and family. 

A Perfect Union

SuperCluster Pi was created on the belief that a daily regimen, easy access to experts and the right products to address every micro-health and wellness challenge can help in becoming healthy inside-out.
 
It sits perfectly well with ByNature’s beliefs of:

•  Need for nutrition to be simple

•  Easy to adopt without change in lifestyle

•  The best nutrition is derived from a combination of nature and science 

#SolvingForIndia Together

SuperCluster Pi which is designed in the House of Brands framework believes in making India healthier by curating all entrepreneurial efforts in the proactive wellness sector together. As part of its #SolvingForIndia Together resolve SuperCluster Pi is developing brands in the fast-growing proactive wellness category and delivering high-performance products of high quality with zero compromises through carefully formulated and scientifically-backed products that address niche problems that young Indians face.
 
SuperCluster Pi is committed to building a healthier tomorrow by making healthy living possible, accessible and sustainable. It also aims to enable consumers to lead healthier lives with 

•  No extra time commitment

•  No extra effort

•  No change in lifestyle 

Acquisition of promising product brands is part of the process where ventures with promising product portfolios are identified and SuperCluster Pi’s playbooks are utilized to scale such brands faster. 
 
Streamlined Process of Acquisition

SuperCluster Pi has a dedicated M&A (Mergers and Acquisitions) team which interacts with founders to understand their business ethos and vision and if it fits into the bouquet of SuperCluster Pi brands. Within 48 hours of seeing a fit, the team creates a growth plan for the brand that is looking to be acquired & value the brand to acquire controlling equity and by week 4 due diligence and deal closure procedures are initiated.
 
ByNature’s acquisition was completed in under 60 days. SuperCluster Pi evaluates brands on a variety of factors like: 

•  Efficiency of operations

•  Key markets

•  Brand’s visibility and reception by consumers

•  Opportunities for growth, scalability and

•  Possibilities for international expansion.

The Future of ByNature With Supercluster Pi

ByNature is a healthy food brand that has a portfolio of plant-based supplements, and wholesome and natural food products. All their products are ethically sourced, nutritionally dense and sustainable with the aim to change the way nutrition is perceived in India. ByNature bridges the gap between the demand for healthy products and the supply of the same by educating farmers to grow healthier crops, use the right manure, and storage process for maintaining the nutrition levels of grains and produce.

Post-acquisition, ByNature will continue to function independently with its founding team that consists of Anand Agarwal, Founder and CEO of ByNature and Himanshu Agarwal, Founder and COO of ByNature. They will continue innovating in product development, sourcing, and enhancing the portfolio of ByNature.
 
Himanshu Agarwal, Co-Founder of ByNature said, “We have been nurturing ByNature for nearly 7 years now and captured the market in the offline space which is termed Modern Trade in the F&B industry. But in the last two years, pandemic and the internet penetration have opened a new market segment in the D2C sector. We trust Vishnu and his team’s expertise in the segment will help ByNature become the most trusted clean nutrition brand in India. We are excited about this new leg of our business.”

This acquisition by SuperCluster Pi's team under the leadership of Vishnu Prasath Devarajan will enable ByNature to leverage SuperCluster Pi’s D2C and e-commerce expertise to strengthen and scale up their business. The team’s decades of experience in the sector and SuperCluster Pi's branding and marketing playbooks will transform ByNature’s D2C journey rapidly making it accessible to the growing digital native market of India. With this acquisition SuperCluster Pi now has 5 problem-solving, consumer-centric, socially conscious brands under its umbrella increasing their overall reach to over 10,000 customers per month crossing annual run-rate of $2m within less than 6 months of operation.

Talking about the acquisition, Vishnu Prasath Devarajan, Founder of SuperCluster Pi said, “ByNature naturally fits into SuperCluster Pi’s vision of building a healthier tomorrow. This acquisition will help us take a step towards our aim of #SolvingForIndia’s proactive wellness issues and giving consumers the choice to adopt a clean nutrition regimen which can be fulfilled by ByNature’s complete range of superfoods and supplements. As India’s per capita income will cross $3000 shortly, there’ll be an accelerated consumption shift towards proactive wellness. The opportunity to address the demand while empowering entrepreneurs to exponentially grow their brands is what we’re excited about."

About SuperCluster π

SuperCluster π is on a mission to build the “Unilever of Tomorrow” with its consumer-centric, problem-solving & socially conscious brands. They are committed to their purpose of making healthy living possible, accessible and sustainable.

They are driven by the belief that daily regimen, easy access to experts and the right products to address every micro-health and wellness challenge can help in becoming healthy inside-out.
 
SuperCluster Pi’s brands and products combine the richness and advantages of research-backed ingredients with clinically proven efficacy boosters that help individuals take better care of their overall health and wellness. All of this is aimed at making healthy living possible, accessible and sustainable.
 
All of their brands are also socially conscious and every transaction is linked to the UN’s SDGs for empowering non-profits to plant trees and donate meals.

Blend For Food Is Now Launching Its WebMenu Offerings for Food Businesses and Creators

Bangalore, Karnataka, India- Blend For Food, is a super app that is a one-stop destination for all things food - driven by the power of content and community. It is also India’s first Creator Economy driven Content to Commerce food platform. As part of its most recent upgrades, BFF has launched its WebMenu.

The offerings currently extend to food businesses in Bengaluru that provide hassle-free, digital-first food ordering solutions. This feature allows restaurants and home chefs to take their menu/products online within five mins through the 'order direct' model. The model for restaurants is pay-per-use with zero percent listing fees with no app download required. Right from business listing, order management, payment collection and last-mile deliveries, BFF WebMenu allows restaurants and home chefs to enjoy flexible business operations.

The Blend WebMenu also offers an integrated creator marketing tool that allows partner restaurants to collaborate with food creators to drive discoverability and customer outreach.

Highlights from Blend WebMenu

•  Create Online Menu And Go Direct: Digitize menu in a minute on Blend WebMenu. Go direct and drive a more profitable business from on-premise and off-premise customers.

•  Enable All Transactions Via Digital QR: The digital ordering system can be accessed by simply scanning a QR code. No complex setup is required. Enable seamless home delivery, table orderings, and takeaway transactions, coupled with improved efficiency and safety.

•  Delivery & Payment Solutions: Whether one has their own delivery team, or want to tap into Blend’s delivery partners, it is quick and easy to get delivery up and running. BFF has integrated with Razorpay to make the payment options seamless.

•  Customer Experience Management: It is easy to build and customize campaigns that deliver SMS and push messages to customers at just the right time. BFF has the right tools required to build relationships, and turn customers into loyal supporters. 

Hariprasad Shetty, Co-Founder, Blend For Food says, “Blend WebMenu lets you create a hassle-free online business for your restaurant in minutes and deliver seamless consumer digital experiences which is critical for business growth. We are building the technology that powers QR code ordering & payment at the table, online ordering for pick-up and delivery, help the food business manage influencer campaigns, customer loyalty programs, and digital marketing.”

Collaborating with Creators

These partnerships have been viewed as the need of the hour by a lot of businesses in the food industry. It brings about visibility, generates hype and content distribution is much larger. But after the collaboration or completion of deliverables, there isn't a specific and effective way to measure how the posts performed and how much business they were able to bring into the restaurants. Here’s where the Blend WebMenu comes into the picture. The performance of every campaign/creator can be tracked in the backend with specific details about every order and traction garnered.

Blend WebMenu has a curated list of food creators from which restaurants are free to choose who they would like to collaborate with. Creators can also curate their own favourite go-to menu from a restaurant and promote it. There is complete transparency in the ROI that is backed by a well-built CRM system. This is the first time a super-food app is enabling both parties to monetize.

As a Founder of a fairly new Small Business, KRUMBLE, Sarah Nadeem says, “I was relying largely on WhatsApp Business for orders and was exploring Food aggregators for Home Chefs/Bakers. KRUMBLE was discovered by the Blend Community on Instagram and after a detailed discussion on the concept of Blend Community and the Blend for food via Blend WebApp, I was sold! For a nominal commission, I have a robust system for Catalogue and Order Management. I am now able to track Revenue MoM and better understand and determine the trend all under one tool. Also, I no longer have to worry about Order Delivery - it’s all taken care of by Blend via the WebApp.”

Marketing As A Service

The Blend Community is India’s fastest-growing community on Instagram focused on Food, Fashion and Fiction. With a 31K+ strong community, the aim is to scale to 100K by the end of this year. With a mission to deliver impact to the food businesses through creator economy and community tech, TBC has collaborated with the best of the food brands and food creators and helped their business to grow and thrive. As part of the WebMenu, Blend has introduced the Marketing As A Service (MaaS) program that targets restaurants, home chefs and D2C brands. MaaS campaigns (Marketing as a Service) are tailor-made solutions that go hand-to-hand with current business challenges - be it attracting the right target audience, new customer acquisition, or overcoming competitors. 
Here’s how it works:

•  Describe business problem or promotion plans. The Blend team would work with relevant creators based on food, location and the audience one wants to target, to solve the problem

•  The Blend Team can custom create the content for any brand in sync with the brand guidelines

•  Identifying the right platform to amplify the marketing promotion and drive a higher reach for the brand will also be taken care of.

•  Track the progress on a single dashboard and showcase reach and engagement metrics. The dashboard shows what content works best for business. The Blend team is also working on a content-to-commerce model which means now one can compute the revenue a particular piece of content/creator has driven for. So, no more just social engagement metrics but also get to know the real revenue generated via the influencer campaign.​

"As a food creator, the Blend WebMenu has turned out to be a key tool for me to measure the conversions on my posts. I receive elaborate data on a user-friendly dashboard with statistics that help me understand what my audience likes or dislikes. It also helps me show the brands, that I collaborate with, an in-depth report of how the engagement on my content has converted to commerce for them," says Zafir Syed a Food Creator.

This product suite from Blend intends to help food creators like him who struggle to drive accountability and monetization for their content on mainstream social platforms like Instagram.

Orion Choco-Pie & Keventers Join Hands to Create the Original Milkshake

 

The Orion Choco-Pie milkshake is available in 200+ Keventers stores across India

New Delhi: Orion, one of the largest food companies in South Korea and makers of the original Choco-Pie has partnered with Keventers to create the Orion Choco-Pie milkshake in India. This is a new addition to the iconic milkshakes by the Keventers, one of the first ever ‘Made in India’ brands with over 250 outlets.

Founded in 1925, Keventers has long been known for its classic milkshakes. Along with Orion, the Orion Choco-Pie milkshake aims to serve all age groups. Available at 200+ Keventers stores across India, this milkshake is available in the distinct vintage-style, glass bottles across the nation. With the accelerating demand of online food orders, this milkshake is also available on Zomato and Swiggy.

Saurabh Saith, CEO of Orion India said, “As the 'Hallyu' or Korean Wave sweeps across the globe, there is an ever-increasing desire for Korean snacks and Orion wants to satiate this demand in India. The Orion Choco-Pie Milkshake is an excellent substitute for the normal chocolate milkshake and forms a perfect blend of the Choco-Pie and the delicious Keventers milkshake.”

Aman Arora, Co-Founder & Director of Keventers said: Chocolate is unquestionably the most popular milkshake flavour & we believe that the Orion Choco-Pie milkshake shall be a popular choice too – “200+ Keventers locations nationwide offer the Orion Choco Pie milkshake, expanding to new cities & areas. The milkshake's availability on Zomato and Swiggy was a logical progression given the growth of online food ordering."

"The Orion Choco-Pie milkshake wants to increase its popularity and affinity across all age groups. Drinking the Orion Choco-Pie milkshake is the best way right now to remain cool in this heat and also treat your taste-buds simultaneously!”Aman further claims.

About Orion

Established in 1956, Orion is one of the leaders in the world confectionery industry today. The company is one of the largest food companies in South Korea. A global conglomerate, the company is headquartered in Seoul, South Korea with manufacturing facilities in India, South Korea, Russia, Vietnam, & Other locations. The company offers high-quality products that are renowned for their unique taste.

McCain India Releases the Second Edition of India Sustainability Report 2021 - Together-Towards Planet-Friendly Food

 New Delhi, Delhi, India: 

Key Highlights

•16% reduction in pesticide use
•13% reduction in absolute emissions (Scope 1 & 2) | 1% reduction in Scope 3
•23% electricity from renewable sources
• +1000 direct beneficiaries under Project Shakti
• 400 beneficiaries added since 2020 under Project Utthan

In line with its sustainable strategy and alignment to the Sustainable Development Goals, McCain Food (India) launches the second edition of the India Sustainability Report 2021 titled- 'Together-Towards Planet-Friendly Food’. The report showcases McCain’s commitment to celebrate real connections through delicious planet-friendly food while leveraging its ecosystem and partners to encourage sustainability - today, tomorrow and for generations to come.
 
Commenting on the launch of the Indian Edition of Sustainability Report 2021, Mr. DebadattaBaxi, Regional Director, Human Resources, Communications & Sustainability - India, Korea, South East Asia & Taiwan at McCain Foods said, “Being a responsible food manufacturer, our key focus is on preserving the planet, encouraging the use of sustainable practices including the use of renewable sources, maintaining the quality of food in line with nutritional benefits and environment protection and helping communities thrive to facilitate a sustainable livelihood. We aim to produce delicious food using the best sustainable methods as we are driven by the philosophy- ‘Good Ethics is Good Business’. We believe in working on strong foundations to build a safe, ethical, secure and inclusive work environment for the employees. We want to achieve sustainable future for all, keeping in line with United Nation’s Sustainable Development Goals (SDGs). The India Sustainability Report 2021 highlights ways in which we are committed towards bringing sustainable growth and how we have managed to bring a positive change with resource efficient operations, therefore, ensuring transparency among our customers.”
 
Being one of the largest producers of Potato specialties and French Fries, McCain aims to make food with clear commitments towards the farmers, communities, environment and consumers, thus working towards integrating sustainable business practices across operations- from Farm to Table.
 
4 Key Pillars to bring sustainable growth and positive impact

•  Smart & Sustainable Farming​

McCain puts a key focus on improving agriculture resource efficiency, with the best use of innovation and technology and mitigating climate change. This includes sourcing potatoes from local farmers to reduce Co2 emissions and minimizing pesticide-use. The growers work in line with the Good Agricultural Practices (GAP) to ensure safety, sustainability, soil health and biodiversity. Company's efforts to shift to sustainable farming include advancing regenerative agriculture to enhance biodiversity and soil health, given the increasingly unpredictable climate.

•  Resource Efficient Operations​

McCain believes in producing delicious food with efficient use of natural resources such as saving energy and water and targeting zero waste by adopting recycling practices. 

•  Good Food

Good-quality food is produced by using ingredients recognized by the customers and making healthier choices for future products. To achieve this, McCain continues to work on the elimination of Palm Oil by the year 2025 and switch to environmentally friendly alternatives. The nutritional values are communicated to the customers on the packaging so that they can make informed decisions. 

•  Thriving Communities

The organization is committed towards partnering with community development projects to bring a change in the lives of farmers and empower women. Project Utthan and Project Shakti are two such projects which have been initiated in the districts of Gujarat-Mehsana and Sabarkatha. Company's work with communities also includes donating meals among the families of farmers and launching Employee Volunteering Day to devote one day towards working for charity.

The Global Sustainability Report 2020 with India-specific data released last year majorly focused on the challenges posed by the pandemic and climate change. From focusing on sustainable packaging to advancing regenerative agriculture, McCain Food keeps sustainability at the heart of the business.
 
Learn more about McCain’s sustainability commitments as well as its journey towards delivering planet-friendly food in Together, Towards Planet-Friendly Food, 2021 India Sustainability Report Summary at mccainindia.com/sustainability.
 
For more information, please visit https://www.mccainindia.com/. Follow McCain on Twitter @McCainFoodsInd and Instagram @mccainfoods_india and like it on Facebook at McCain Foods India.

About McCain Foods (India)

McCain Foods Ltd. is one of the world's largest producers of French Fries and Potato Specialties. Headquartered in Florenceville, New Brunswick, Canada, McCain has grown to become a global leader in the frozen food industry with 49 production facilities, 22000+ people and its footprints across 160 countries. McCain Foods (India) is a wholly-owned subsidiary of McCain Foods Limited in Canada. Since 1998, McCain has been engaged in agriculture R&D and in development of the frozen food market in India and subcontinent countries. McCain products are used by leading fast food chains, hotels, restaurants, catering companies and are popular for in-home consumption.

Founded on a simple philosophy of good ethics is good business, McCain’s business and its Corporate Responsibility strategy is guided by its purpose of "Be Good. Do Good". As a responsible entity, McCain believes in celebrating real connections through delicious planet-friendly food while leveraging its ecosystem and partners to bring sustainable growth and positive change - today, tomorrow and for generations to come. Being one of the largest producers of French Fries and Potato Specialties across the world for six decades, McCain Foods’ constant endeavour is to reduce the impact on the planet, by producing delicious food in a sustainable and responsible manner. Company’s CSR strategy focuses on five key areas: Agriculture, Operations, Food, Communities and Employees.

Pescafresh Launches World’s First Live Commerce in Seafood and Meats Category

 

Mumbai, Maharashtra, India 

•  What you see is what you get: Pescalive will display fresh stock 

•  This direct model by Pescafresh will give customers the freshest seafood and meats possible 

India’s first D2C Seafood and Meat brand Pescafresh is launching the world’s first live commerce tech property - Pescalive - in the seafood and meats space. Many customers believe that finding fresh, high-quality seafood online is full of obstacles, trepidation and misrepresentation. Pescalive, which has been developed by an in-house tech team, will showcase ‘fresh catch of the day’, taking customers in real time to the source.
 
Pescalive promotes the ‘catch’ to ‘kitchen’ concept, showcasing fresh stock from shore to door. Customers can buy seafood on a first come, first serve basis in real time. Consumers will have the option to embark on a journey from fishing vessels to fresh farms, get to look at the processing centres, explore live cooking marathons, expert panel talks and influencer engagements among other activities.
 
“As a brand that has believed in democratising freshness since the last 15 years, we have been pained to see how technology has been misused to spread the wrong messages or to misguide the consumers. At Pescafresh, we believe that transparency is the key and we are keen to pioneer and usher in a new era of eradicating opaqueness from this category. With Pescalive, what you see is what you get. As a conscientious brand, we will use the technology in a responsible way and for reasons that technology is meant for, with the core being "transparency. The opportunities are infinite with Pescalive," said Sangram Sawant, Founder, Pescafresh.
 
“With a vision to shape a new generation of internet commerce, Pescafresh has taken a leap in bringing in an interactive live buying experience. Informed decision making and what you see is what you get, form the underlying principles of this new technology launch, termed Pescalive. As a tech first and tech unlimited company, we are immensely excited about launching Pescalive and we are confident that it will change the way our customers experience the brand, as it will inform, entertain and empower them. Stay tuned, as it will only get better, richer and more engaging, as we continue to invest in tech and bring in delightful new experiences,” said Kazhiyur, Chief Technology Officer, Pescafresh.

Recently, Pescafresh raised funds, which will be invested in geographical expansions and technological intervention. Pescafresh, which is currently present in Mumbai, will soon launch its operations in Pune, Delhi and Bengaluru.

Founded in 2004 by Sangram Sawant, Pescafresh functions on the farm-to-fork business model. The brand owns the entire back-end supply chain, including stringent cold chain control, procurement, processing and storage, so that the products’ quality and freshness is maintained right from the initial stages to the time it reaches the customers. Pescafresh is introducing an additional 100 products across the raw and RTE -RTC product line.

About Pescafresh

Founded in 2004, Pescafresh is India’s first direct-to-consumer seafood and meat brand that pioneered home delivery in temperature-controlled EPS boxes. It operates on a farm-to-fork model, owning the entire back-end supply chain and cold storage chain. Pescafresh caters to the customer’s doorstep with a tantalising culmination of variety and taste at an affordable price. Pescafresh has deep insights into Modern retail across formats including ABRL MORE, Natures Basket, Big Bazaar, Easyday, Le Marche, and others. The company has an established supply chain that sources the freshest seafood from over 40 landing centers and is credited with importing the first consignments of fresh chilled salmon from Norway, Scotland and Canada. The company has received funding from marquee investors such as Blume Ventures, Elara India Opportunity Fund, UK and Rehan Yar Khan of Orios Ventures. Pescafresh aims to expand geographically across 10 cities in the country in 2022, also plans to introduce an additional 100 products across the raw and RTE - RTC product line. Pescafresh has transitioned to a tech/product first differentiated Seafood and Meat brand.