Thums Up’s Latest Campaign TOOFAN Amplifies Its Strong Taste With Jasprit Bumrah

New Delhi, Delhi, India – At the onset of new year, Thums Up, Coca-Cola India’s home-grown and fast-growing brand, has launched a new action-packed campaign ‘Toofan’ with Jasprit Bumrah by leveraging the brand’s distinct association with its strong taste and experience.

There can be no better time, than new year, to remind consumers of the exciting and adventurous Thums Up drink experience. Thums Up has become synonymous with courage, bravery, victory, and authentic communication over the last few years making its way to the hearts of millions of Indians. Its latest Toofan campaign is aimed at inspiring audiences to reach their ‘PalatDe’ moments by teaming their strong, unshakeable belief systems and undying spirits with the strong taste of Thums Up. At the end of the TVC, Jasprit Bumrah reverses the bottle of Thums Up which correlates with its recent #PalatDe and #TaanePalatDe campaigns at Tokyo Olympics and Paralympic Games 2020 and its strong association with sports.

“Thums Up has always been a loved beverage by our consumers for its strong taste and experience, which has been the core differentiator in the category. In continuity with our partnership with the Toofan of our Indian Cricket Team - Jasprit Bumrah who is known for his pace, strength and resilient attitude on the field, this new campaign offers a strong execution idea - ‘Soft Drink nahi, Toofan’, said Tish Condeno, Senior Category Director Sparkling Flavours, Coca-Cola India and Southwest Asia.”

Speaking about its strong partnership with Thums Up, India’s favorite fast bowler, Jasprit Bumrah said, “I am thrilled to partner with a brand like Thums Up which echoes my personal philosophy to a great extent. The brand is always experimenting with newer ways of communicating with its consumers in a bold fashion which resonates with me. I feel that the new Toofan campaign encourages taking on every challenge with a growth mindset and bold approach while reinforcing a ‘never give up’ attitude.”
 
Commenting on the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India says, “The big idea to land strong drink for me is the repositioning of the commonly used word ‘soft drink’. An iconic brand like Thums Up which stands for the ‘never give up attitude’ deserved a separate word to be called out as, hence, ‘soft drink nahi toofan’. From the day we thought of this idea, we all knew that this can be huge and we were thrilled to see all our partners react with same excitement when they heard about the core thought. A big shout out to my team and Bob, who have truly brought this idea to life with an execution that is bold and powerful. This is a big idea and Jasprit is the first part of it, so watch out for some more toofani action coming soon.”
 
“Thums Up is such a loved brand.
And if you love Thums Up, you know it’s anything but ‘soft’.
Seeing Thums Up sit in the ‘soft drink’ category just felt wrong.
So with this work, we’ve taken the opportunity to correct that.
And turn some perceptions upside down.
‘Soft drink nahin, Toofaaaaaan’: in a category of its own, that’s Thums Up!!
And co-creating this with our partners at Coca-Cola and Good Morning Films has been nothing less than an awesome Toofan.”
– Ritu Sharda, Chief Creative Officer, Ogilvy India (North)

The Coca-Cola Company has a long history of sponsoring major sporting events, and partnering with the best players worldwide. These associations underscore the company’s philosophy of endeavoring to be a part of the joyous moments and occasions of its consumers. The new campaign will be brought to life through a TV commercial and with creative digital interventions as well.

Link to the TVC 
https://www.youtube.com/watch?v=p_9qu3zGVEY

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high-quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola No Sugar, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country, with Thums Up and Sprite being the top two selling sparkling beverages.
 
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment, and many others.

New Delhi, Delhi, India: At the onset of new year, Thums Up, Coca-Cola India’s home-grown and fast-growing brand, has launched a new action-packed campaign ‘Toofan’ with Jasprit Bumrah by leveraging the brand’s distinct association with its strong taste and experience.

There can be no better time, than new year, to remind consumers of the exciting and adventurous Thums Up drink experience. Thums Up has become synonymous with courage, bravery, victory, and authentic communication over the last few years making its way to the hearts of millions of Indians. Its latest Toofan campaign is aimed at inspiring audiences to reach their ‘PalatDe’ moments by teaming their strong, unshakeable belief systems and undying spirits with the strong taste of Thums Up. At the end of the TVC, Jasprit Bumrah reverses the bottle of Thums Up which correlates with its recent #PalatDe and #TaanePalatDe campaigns at Tokyo Olympics and Paralympic Games 2020 and its strong association with sports.

“Thums Up has always been a loved beverage by our consumers for its strong taste and experience, which has been the core differentiator in the category. In continuity with our partnership with the Toofan of our Indian Cricket Team - Jasprit Bumrah who is known for his pace, strength and resilient attitude on the field, this new campaign offers a strong execution idea - ‘Soft Drink nahi, Toofan’, said Tish Condeno, Senior Category Director Sparkling Flavours, Coca-Cola India and Southwest Asia.”

Speaking about its strong partnership with Thums Up, India’s favorite fast bowler, Jasprit Bumrah said, “I am thrilled to partner with a brand like Thums Up which echoes my personal philosophy to a great extent. The brand is always experimenting with newer ways of communicating with its consumers in a bold fashion which resonates with me. I feel that the new Toofan campaign encourages taking on every challenge with a growth mindset and bold approach while reinforcing a ‘never give up’ attitude.”
 
Commenting on the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India says, “The big idea to land strong drink for me is the repositioning of the commonly used word ‘soft drink’. An iconic brand like Thums Up which stands for the ‘never give up attitude’ deserved a separate word to be called out as, hence, ‘soft drink nahi toofan’. From the day we thought of this idea, we all knew that this can be huge and we were thrilled to see all our partners react with same excitement when they heard about the core thought. A big shout out to my team and Bob, who have truly brought this idea to life with an execution that is bold and powerful. This is a big idea and Jasprit is the first part of it, so watch out for some more toofani action coming soon.”
 
“Thums Up is such a loved brand.
And if you love Thums Up, you know it’s anything but ‘soft’.
Seeing Thums Up sit in the ‘soft drink’ category just felt wrong.
So with this work, we’ve taken the opportunity to correct that.
And turn some perceptions upside down.
‘Soft drink nahin, Toofaaaaaan’: in a category of its own, that’s Thums Up!!
And co-creating this with our partners at Coca-Cola and Good Morning Films has been nothing less than an awesome Toofan.”
– Ritu Sharda, Chief Creative Officer, Ogilvy India (North)

The Coca-Cola Company has a long history of sponsoring major sporting events, and partnering with the best players worldwide. These associations underscore the company’s philosophy of endeavoring to be a part of the joyous moments and occasions of its consumers. The new campaign will be brought to life through a TV commercial and with creative digital interventions as well.

Link to the TVC 
https://www.youtube.com/watch?v=p_9qu3zGVEY

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high-quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola No Sugar, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country, with Thums Up and Sprite being the top two selling sparkling beverages.
 
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment, and many others.
 
For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hccb.in 

SKIPPI ICE POPS GETS 10 MILLION INR INVESTMENT FROM SHARK TANK INDIA

Hyderabad based FMCG start-up creates history becoming the 1^st brand on Shark Tank India to receive an ALL SHARK DEAL

Hyderabad: Skippi Ice Pops - India’s 01^st Ice Popsicle brand received funding of a whopping 10 million INR for 15% equity in the 1^st edition of Shark Tank India aired on Sony Entertainment Television on Monday, 27^th December 2021.

Led by Kabra Global Products Pvt. Ltd., India, Skippi Ice Pops launched with an aim to introduce a fun new product in the F&B category by husband and wife duo, Ravi Kabra and Anuja Kabra. 

Skippi Ice Pops created history becoming the 01^st brand on Shark Tank India to receive an ALL SHARK DEAL.

Impressed by the pitch and the product, Skippi Icepops received backing from all 5 sharks- Ashneer Grover, MD and Co-Founder, Bharat Pe, Anupam Mittal, Founder &CEO, Shaddi.com, Aman Gupta, Co-Founder & CMO, boat, Vineeta Singh, CEO & Co-Founder, SUGAR Cosmetics, Namita Thapar, Executive Director and Emcure Pharmaceuticals.

Skippi ice pops is here to bring back a part of our childhood while allowing parents to introduce one of the most loved treats to their children with a product that is 100% natural and created with stringent hygiene standards.

On receiving funding from Shark Tank India, Ravi Kabra, Co-Founder of Skippi Ice pops said “We are delighted to receive funding from Shark Tank India, it is a testament to our idea of creating disruption in the F&B industry with innovation and research. We plan to invest this amount to drive more innovation and introduce more refreshing flavours to the Indian market.”

Currently available for purchase in six exciting flavours; Raspberry, Orange, Cola, Mango Twist, Bubblegum and Lemon at www.skippi.in, and across all major online marketplaces such as AMAZON, FLIPKART, QTROVE and at several states with distributor chain.

Skippi ice pops is currently available in over 660 outlets in Hyderabad alone, 2200 outlets across India and continues to grow. It is priced at INR 240 for paper box of 12 pops with 6 flavours and INR 666 for a bag of 36 pops.

About SKIPPI Icepops:

Skippi ice pops is India’s first ice pops brand that ensures 100% Natural Flavours, Natural Colours, Natural Preservatives and Natural Sweeteners.  Skippi ice pops is also the first ice pop brand in India to be sold at organised retail outlets.

Skippi ice pops is owned by Kabra Global Products Pvt. Ltd., an offshoot of M/s Prabhat Udyog (India). With over 40 years of experience in the Food & Beverage industry, Kabra Global Products Pvt Ltd strive to bring the best brands and products to both exports and the Indian markets.

Currently available in six exciting flavours; Raspberry, Orange Cola, Mango Twist, Bubblegum and Lemon at https://www.skippi.in/store, and across all major online marketplaces such as AMAZON, FLIPKART, GTROVE, etc and across several states through their distributor chain.

The brand is also available in 660+ outlets in Hyderabad alone, 2200 outlets across India and continues to grow. 

GoKhana, a SaaS Platform for End-to-End Management of Corporate Cafeterias, Has Raised 1.1 Million USD in a Pre-Series A Round

Bengaluru, Karnataka, India: Founded by Ankur Marda, Ashish Marballi and Hitesh Sarda in 2017, GoKhana digitizes operations of institutional food-courts by introducing efficiencies and making the entire food-ordering process convenient, efficient and contactless.

 
GoKhana is present in 11 cities with contracts translating to 1M+ active users, with a strong pipeline to ramp it up to 5M+ active users. The solution brings together corporate partners, their employees and corporate food suppliers on a single technology platform.
 
The current round was led by GRM Foodkraft Private Ltd (GFK), a subsidiary of GRM Overseas Limited. “The company’s strategic investment in GoKhana is an important milestone in our efforts towards strengthening our 10X Brand presence in the domestic market as well as maximising the retail outreach,” said Mr. Atul Garg, Managing Director, GFK.
 
The round saw participation from existing investors and also included some notable HNIs like Mekin Maheshwari (Udhyam Learning Foundation, Ex. Flipkart), Satyen Vallabh Patel (Sahyadri Industries), Pankaj Prasoon (Multi-Dimensional Entrepreneur) , Israr Ali Khan (Global Investor), Sachin Agarwal (PTC Industries), Chetan Agrawal (G. R. Group of Industries) and C. S. Nitin (Cothas Coffee).
 
“GoKhana will use the pre-Series A funds to pursue growth opportunities across India, and to enter new verticals in the burgeoning institutional catering space,” said Ankur Marda, Co-founder and CEO of GoKhana. He added, “With employees returning to office campuses in a phased manner, contactless operations in corporate cafeterias has become inevitable. And GoKhana is well positioned with a host of contactless solutions for our corporate partners.”
 
The investment comes on the heels of large corporate contracts captured by GoKhana in recent months, cementing its position as one of the leading SaaS providers for cafeteria digitization in India.
 
With marquee clients and operations in eleven cities across India, GoKhana is today the fastest growing cafeteria technology platform in India. In keeping with the company’s “technology-first” philosophy, GoKhana has introduced multiple industry-first features to help the cafeteria ecosystem become more efficient, and safe in the post-pandemic world.
 
The funds will help GoKhana on deep integration with its strategic partners. GoKhana has multiple partnerships to help its users optimize their supply chain, provide contactless experience on vending machines, help customers achieve sustainability goals & reduce food wastage & help corporates neutralize virus (including but not limited to Covid) at workplace. GoKhana will further use the funding to fuel its continuous innovation culture, bringing other novel services to its corporate customers – at work, at home, and in restaurants.

'Roastea' - A Gujarat Based Complete Beverage Company Eyes Unprecedented Growth across India

Ahmedabad, Gujarat, India: Indian startups have been in focus for quite a while. Young entrepreneurs with a thirst for innovations are reaching the zenith of success by adding value to the overall startup ecosystem. One such startup which is brimming with success is Roastea. What started as an idea at a law firm back in 2019, has transformed into a “Complete beverage company” today. The lawyers - turned-entrepreneurs duo Chaitanya and Anurag established Roastea with a vision to render good quality products whilst catering to all kinds of palates. 

Roastea started its first vertical - “The corporate coffee and tea vending machine” vertical in 2019 catering to corporates, offices, hospitals and the like. From dishing out 500 cups a day in 2019 to a staggering 30,000 cups every day, Roastea has been expanding its footprints across Indian corporates, hospitals, government entities and industrial sectors, amongst others. The rapidly-growing footprint of Roastea began with coffee and tea vending machines and has grown to over 300 vending machines on ground and under installation in 2021. 

Roastea is the result of the brother duo’s innovative minds and unprecedented thought to serve beverage-lovers with 25 plus varieties from a single vending machine. From serving 30,000 customers a day to doubling up the target in the coming days, Roastea is carving out a niche in the Indian beverage market, with enriching taste, a never-seen-before product portfolio, quality commitment, customer satisfaction and hassle-free services. The current revenue rate is a whopping Rs. 6 crores. 

Roastea has a wide portfolio ranging from filter coffees, western-style coffees (Cappuccino, Latte, Americano), Indian Masala Chais (Elaichi, Ginger, Masala, Tulsi and Lemongrass) to Artisanal Green Teas (Detox Kahwa, Kashmiri Kesar Kahwa, Lemon Ginger and Honey Lemon). The product basket also includes haldi-milk and kaadha as immunity boosters. Roastea leverages IoT Technology in its vending machines to analyze consumer behavior, track customer preferences and record consumption matrix. Touch-less dispensing (through a QR code facility) and Inventory Management empower Roastea vending machines to be smart, safe and quick in the Post-Covid era. 

Talking about how Roastea stands out, Founder of Roastea, Mr. Anurag Bhamidipaty, said, “Our Fresh-milk based vending machines are the perfect “Pantry Replacement” that an office has been looking for. We use our own coffee and tea blend with specially curated green tea to satisfy the customers’ palates. Our dedicated in-house tech team and house customer service team are always available for instant support. We are competitive and are far better priced as compared to our competitors.” 

Founder of Roastea, Mr. Chaitanya Bhamidipaty added, “With a keen focus on homemade chais, people just love to relish our masala chais. We have received multiple inquiries for our vending machines to be placed in their households. Believe it or not, we’re going to revolutionize the much-loved Indian beverages with our vending machines while saving their time and energy.” 

“Presently, Roastea holds pan-India contracts with several corporate companies. Within one year of starting our business and just 17-18 operational months during a pandemic hit market, we’ve scaled new heights. So far, we are present in Delhi-NCR, Maharashtra, Karnataka and Gujarat. With a focus to expand pan-India, we’re improving, excelling and going extra miles to establish ourselves as a beverage connoisseur brand across the country,” said Founder of Roastea, Mr. Anurag Bhamidipaty. 

Roastea has also managed to strengthen its presence in the B2C vertical through airport kiosks across India. Expanding their B2C vertical, Roastea is all set to launch their Cafe in an upscale part of Ahmedabad, Gujarat. With a specially curated menu focused on diverse categories of food and beverages, Roastea Cafe is set to become a buzzing venue for foodies in the city. 

Roastea’s soon-to-launch direct-to-customer (D2C) online vertical makes Premium Coffee and Artisinal Tea available for customers through their website, Amazon, Flipkart and other e-commerce websites. Roastea is a one-stop-shop for all coffee and chai lovers. 

One of the major differentiators is that Roastea is the only Complete Beverage Brand that caters to both chai and coffee lovers under one shop. With many milestones in the near future, Roastea is building a business that is driven by creating value and is all set to revolutionize the beverage industry.

The Biryani House Aims to Open 50 District Master Franchises Across India by the End of 2022

Mumbai, Maharashtra, India: The Biryani House, India’s fastest upcoming delivery platform which serves India’s largest variety of delicious Dum Biryanis apart from melting in mouth Kebabs & Curries plans to open 50 district master franchises across India by the end of year 2022. 

The Biryani House has a plan to capitalise the Biryani market by expanding its footprints in the districts of the following states under Mission 50 i.e., Maharashtra, Goa, Uttar Pradesh, Rajasthan, Karnataka, Madhya Pradesh, Punjab, West Bengal and many more. 

Sarvesh Chaubey, Founder & Chairman - TBH said, "Our only focus is to have India's biggest franchise network of like-minded franchise owners where we work together to common vision and that is why we don't charge any royalty because we want our franchise partners to be profitable in less than a year." 

Anuj Kumar, Co-founder - TBH, said, "Nowadays, there has been a tremendous demand for food. I can see a huge potential in the districts of the mentioned states and after the lockdown people are keen investing in food franchise business, Biryani Market specifically. I think this is a great opportunity which I take as my Mission 50 by opening 50 outlets of our brand through further district master franchise by the end of 2022.” 

It allows their customers to choose their delicious taste from their wide offerings & varieties relish a different taste on every order. In 2015, they started their first outlet in Mumbai and started catering locals with the most delicious biryani at a very reasonable price. 

Danone India Launches Protinex Diabetes Care to Address the Nutritional Needs of Indians with Diabetes

 

Less than one out of four people with diabetes meet their daily protein and fibre requirements, finds a Danone study

New Delhi, India: Danone India, with its mission ‘to bring health through food to as many people as possible,’ today announced the launch of Protinex Diabetes Care with an aim to address the nutritional requirements of Indians with diabetes. The scientifically developed product aims to provide adequate protein and fiber, which are important nutrients in managing blood sugar levels.

 
To understand the needs of people with diabetes, Danone India commissioned a research among 1000 respondents across India which was conducted by IPSOS, a leading marketing research firm. The survey aimed at assessing the nutrition awareness and nutrient intake among people with type 2 diabetes and identifying the relationship between nutritional knowledge and dietary self-care behavior in Indian diabetic patients. The survey findings revealed that over 92% of respondents knew that protein and fiber in the diets are essential to manage diabetes. However, daily nutrient intake assessment using Nutri Calculator, a tool developed by Danone with nutrition experts, highlighted that only 14.8% and 21.2% people with diabetes were consuming the daily required protein and fiber respectively. Nearly 60% of respondents were unaware about food sources that have high or low Glycemic Index, to make a right choice as awareness about this is beneficial for diabetes management.
 
Elucidating about the benefits of protein and fiber in people with diabetes, Dr Amit Khandeparkar, Head, Medical Affairs at Danone India said, “74 million Indians are living with Diabetes and currently, India has the second highest diabetes cases in the world, and this number is projected to reach around 124 million by 2045 as per International Diabetes Federation Atlas. Factors such as higher fat to muscle ratio, inappropriate diet and lifestyle accelerate the diabetes onset. Consuming a diet high in protein, fiber & low Glycemic Index can help manage blood sugar fluctuations and weight thus helping the individual live with diabetes in a better way.”
 
Protinex Diabetes Care is packed with the highest amount of protein in this category and it also has high fiber. Both these nutrients are helpful in the management of blood sugar levels and thus help diabetic patients lead a healthier life. It is fortified with 26 essential vitamins & minerals and is available in Vanilla flavor. Protinex Diabetes Care is a healthy food option for people with diabetes as it is low in fat, contains no added sugar and thus provides lower calories. It contains no artificial sweeteners which is an added advantage for people with diabetes. Moreover, it is the only product in the powder nutrition category with low Glycemic Index (GI) of 17, that can help manage blood sugar levels.
 
Speaking about the launch of the new product, Mr. Sriram Padmanabhan, Director Marketing, Danone India said, “At Danone, we endeavor to offer products that are relevant to local consumer needs. Diabetes is increasing at an alarming rate in India but equally shocking is the lack of awareness and inadequate intake of protein, fiber, and other essential nutrients in the diets of people with diabetes. Protinex Diabetes Care demonstrates Danone’s commitment to inspire healthier eating and drinking habits among adults.”
 
With this launch, the company has entered Rs. 165 Crore health food drink market for diabetics. The product is retailed across India. It is going to be available in 200g and 400g packs across modern trade, general trade, and e-commerce channels.