99 Percent Mothers Believe That Their Children Are Curious: Tata Salt Survey

More than 1/4th moms feel that their children lack opportunities to express themselves 

Mumbai, Maharashtra, India – 

Tata Salt, a pioneer and market leader in India’s branded iodized salt, conducted a survey with moms about their children through Momspresso, which gave some interesting insight into their curiosity quotient (CQ).
 
The survey is part of the brand’s belief that curiosity, which is synonymous with children, needs to be nurtured by providing them with opportunities to ask questions. While the budding generation is known to ask questions to understand the world around them, a simple ‘why’ or ‘how’ by them can and has changed the dynamics around us. Political leaders, innovators and entrepreneurs have often tapped into this curiosity to bring about a change for the better in their society as well as their nations.
 
In fact, parents these days are at the forefront of stoking the spirit of imagination in their children and actively encouraging them to read and be inquisitive. Taking that thought forward, Tata Salt’s survey threw up some interesting findings and reactions from mothers who were questioned about the curiosity quotient in their children. Around 99% of them believe that their child was not only curious, but wanted to know more about the world. Around 74% moms also feel that their children have enough avenues and platforms to ask questions while 26% feel that their children lack opportunities to express themselves.
 
The questions that left the moms stumped and speechless were not only centred on just birth, death and education, but also gender stereotypes, poverty, equality and planet Earth. Sample of a few of these quirky questions: “Why are we treated differently when we all belong to the same country?”, “Why do people waste water when there is so much scarcity” or "If plastic is harmful then why did we invent it?"
 
Tata Salt believes that children are the future of the country and their voices need to be heard. Children have an inquisitiveness about the world around them and they deserve the right platforms to bring their questions in front of the country, as they have the power to change the world for the better.

This was an online survey conducted by Tata Salt and Momspresso. 1000 mothers with kids in the age group of 5yrs-10yrs across 12 cities of India- (Delhi, Mumbai, Bhiwani, Kolkata, Lucknow, Agra, Gurugram, Pune, Ghaziabad, Ahmedabad, Noida and Kanpur) were part of the survey.

Seagram’s Imperial Blue Packaged Drinking Water, COLORS and Wavemaker India Come Together for Groundbreaking New Year’s Campaign

Seagram’s Imperial Blue packaged drinking water would enable people to give a surprise to their friends and family, by creating personalized wishes featuring their favourite TV actors and Bigg Boss favorites Karan Kundrra, Nishant Bhat and Pratik Sehajpal

New Delhi, Delhi, India – 

This New Year, Seagram’s Imperial Blue packaged drinking water will brighten up celebrations by enabling its consumers to create personalized wishes and surprise their friends and family. One of the most iconic brands in the industry, in partnership with Wavemaker India who co-conceptualized this with COLORS, launches AI technology-driven personalized New Year Greetings, featuring leading stars from COLORS, Karan Kundrra, Nishant Bhat and Pratik Sehajpal.
 
This is the first time a brand in this category has used AI technology to do such an innovative campaign. A category first innovation where multi-talent and multiple syllable voice video synthesis has been crafted and deployed. The campaign will feature celebrities from the last two co-created campaigns – Karan Kundrra, Pratik Sehajpal and Nishant Bhat.
 
Commenting on the same, Ishwindar Singh, General Manager - Marketing, Pernod Ricard India, said, “It’s great to partner with COLORS with this AI enabled, clutter breaking innovation – This unique partnership will enable our audience to surprise their loved ones with personalized light-hearted new year message featuring their favorite TV stars. With COLORS we are happy to create a unique moment of convivialite between Seagram’s Imperial Blue packaged drinking water, our consumers, their family, friends and loved ones and for the first time - their favorite stars. Spreading cheer during the new year aligns strongly with the brand's core philosophy of inspiring its patrons to embrace life with a smile.”
 
Commenting on the campaign, Vivek Mohan Sharma, Head – Branded Content, Viacom18, said, “It’s a one-of-a-kind, breakthrough campaign where we are experimenting with newer ways to integrate technology in brand stories. This creates a high impact, immersive experience for consumers. We are proud of this innovation and grateful to our partners for trusting our vision.”
 
This AI activity will encourage the viewers to go to a Microsite www.colorstv.com/becausemenwillbemen, select their favourite artist they would want wishes from, enter the names and the video will be created with personal wishes from their favourite celebrities and the videos will be downloadable and sharable on WhatsApp and social media sites like Facebook.