ITC Ltd.’s Fabelle Exquisite Chocolates Unveils Fabelle Finesse – The World’s Finest Chocolate

Bangalore, Karnataka, India –

•  Revolutionises the traditional approach to chocolate processing, creating a chocolate with unparalleled smoothness

•  Chef Adriano Zumbo, on behalf of ITC, throws open a global challenge to chocolate manufacturers across the world. Winner will be rewarded Rs. 1 Cr

Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd., acclaimed for creating unparalleled chocolate experiences, introduces Fabelle Finesse – the world’s finest chocolate, crafted in India. Fabelle has come together with Chef Adriano Zumbo, an acclaimed Australian pâtissier and TV presenter to unveil the world’s finest chocolate, delivering an unparalleled smoothness and melt-in-the-mouth experience.

The smoothness of a chocolate is a fundamental sensory attribute that elevates consumer experience. A breakthrough technological innovation by ITC Ltd. has made it possible for Fabelle to create chocolate as fine as seven microns. The pioneering technology is a result of months of research done by ITC Life Sciences and Technology Centre (ITC LSTC) and close collaboration with Fabelle Master Chocolatiers, crafting an exquisite chocolate in India that rivals the best in the world. In a cutting-edge neurological testing method conducted by Neurons Inc, consumers found Fabelle Finesse to be significantly smoother than benchmarks and the sheer delight of consumption even helped consumers in alleviating stress in the test conditions. Fabelle Finesse has been created using cocoa sourced from Ghana & Colombia. Each bite envelops the rich aroma, delectable smooth texture and rich cocoa flavours – in milk and dark variants.

The chocolate has been crafted using a revolutionary technology – The Cocoa Finesser. This technology helps in reducing the size of chocolate particles to a new benchmark level, that is not possible to achieve in the conventional refining process alone. The equipment operates at pressures which exceed that at the deepest trenches on planet Earth help in creating a chocolate that has unrivalled smoothness, amazing melt-in-your-mouth chocolate experience unleashing a heavenly experience.

The brand is launching limited edition boxes of chocolate thins, made from Fabelle Finesse, which will be available at select Fabelle Boutiques located at ITC Hotels. Going forward, Fabelle Finesse will be adapted across Fabelle chocolate portfolio and will be available at Fabelle Boutiques across India.

Celebrated Australian pâtissier and TV presenter, Chef Adriano Zumbo who is recognised for his signature croquembouche was present to launch Fabelle Finesse in Mumbai. Chef Adriano, known for his deep culinary knowledge, was invited by Fabelle to experience the new chocolate. Having tasted the product Chef Adriano threw open a global challenge to chocolate makers across the world to present a finer commercially available chocolate than Fabelle Finesse. Winner of the Challenge would be rewarded with a prize money of Rs. 1Cr. The Challenge went live on the 18th and details terms and conditions are available on https://nimb.ws/chCrog. Subsequent to this, he crafted tantalizing chocolate creations using Fabelle Finesse.

Expressing his delight on setting benchmarks for the global luxury chocolate market from India, Mr. Anuj Rustagi - Chief Operating Officer - Chocolates, Confectionary and Coffee, Foods Division, ITC Ltd. said, “At Fabelle, it is our constant endeavour to craft products that are best in the World. We are pleased to introduce the result of our innovative chocolate processing technology to the world, manifest in Fabelle Finesse, which gives an unmatched sensorial delight for chocolate connoisseurs. Fabelle Finesse is an artisanal masterpiece crafted with love, passion and pride that brings this innovation to market. I am sure our Fabelle Master Chocolatiers will continue to create even more delightful chocolate creations with Fabelle Finesse. This launch highlights ITC’s commitment to cutting edge innovations in order to create world class Indian brands.”
 
Sharing his experience Mr. Adriano Zumbo, said, “I am both exhilarated and excited to be present here with Fabelle Chocolates on such an ambitious project. I was completely intrigued by the technology that ITC Ltd. has been able to build through their relentless enthusiasm, in a bid to provide the world with a superlative luxury chocolate experience. It has been an enriching journey for me to work with Fabelle Master Chocolatiers, who possess the knowledge and understand intricacies of the art of chocolate making. I wish Fabelle Chocolates a very successful innings in its commitment to provide consumers world-class chocolates.”

“Judging from the quality of the chocolate I have tasted, I am happy to challenge any chocolate-maker in the world to come up with a better quality of chocolate in terms of the fineness,” he added.
 
With this launch, Fabelle Chocolates recreates an iconic moment of global recognition for a home growth Indian brand leveraging R&D done in India. 

About Fabelle Chocolates

Fabelle Exquisite Chocolates was launched in 2016 with the pursuit to craft the finest luxury chocolate experiences in India rivalling the best in the world. Crafted with the world’s best single origin cacaos, exotic ingredients and the in-house expertise of Fabelle Master Chocolatiers, the range brings alive the ultimate luxury chocolate experience. Today, the brand operates 13 flagship luxury chocolate boutiques across Indian metros, premium retail outlets and is available digitally through leading E-commerce websites like ITCStore.in, Amazon, Flipkart, BigBasket, food delivery service apps such as Swiggy& Zomato. 

Bauli India Adds Two Premium Products to Their Moonfils Portfolio with Select

Pune, Maharashtra, India – With the festive season around the corner, Bauli India has launched a new premium variant of its flagship Moonfils brand- ‘Moonfils Select’. Moonfils Select is a premium offering with international flavours like Apple Pie crème’ & Caramel crème’ in the Moonfils franchise. These are the perfect gifting solution this festive season. Moonfills Select are soft and fresh croissants, achieved by baking them in a traditional Italian recipe.

Bauli is a pioneer of soft, baked snacks in India and has a wide range of offerings including Moonfils, Savoriz, Spyroll and cakes. Moonfils Select is the latest addition to this portfolio. Bauli, as a company is committed to providing best-in-class products at reasonable prices. With Moonfils Select, Bauli brings truly innovative and premium products at affordable prices. Moonfils Select is priced at Rs 25 and is available pan India in the neighbourhood stores. They are also available on all leading quick delivery platforms like SwiggyInstamart, Blinkit and Big Basket. Bauli Moonfils is the pioneer and market leader in the rapidly growing croissants category. 
 
Bauli traces its history back to Verona in 1922. A small, romantic city in the North of Italy and the hometown of Ruggero Bauli. He started pursuing his lifelong passion for baking in a small pastry shop where he learned the techniques and secrets of traditional Italian baking, one of which in particular, is the recipe for one of the most widely known cakes today, the Pandoro di Verona.

Over the years the brand Bauli witnessed massive success in Italy for a variety of holiday cakes and confections. In the 2000s, with a vision to highlight their craft beyond Italy and seek fortune in global markets, Bauli went international and is present in over 70 countries. Since thenBauli has been known worldwide for providing high-quality authentic speciality baked products.
 
In 2009, Bauli entered West Bengal through a Joint Venture, announcing their arrival in India. It started with the production of and sale of Moonfils. After receiving an overwhelming response from the East market, Bauli expanded the distribution to other parts of the country with the entire range of Moonfils and other NDPs like swirls, cakes and more.

Bauli has applied over half a century of baking experience and current technologies to the line of everyday products to bring the highest quality and world-renowned products from the house of Bauli! Bauli India is looking to expand its footprint in India by increasing distribution across channels and by introducing new products, formats, and flavours specifically designed for the Indian consumer.

Bauli India's MD, MrAbhinandanDhoke, stated, "Moonfils Select is yet another tasty snack range for audiences of all ages. There has been a growing trend among young Indians to adapt to a global palate and to be more experimental. Bauli has always been known for introducing new snack formats to the Indian market. We are able to make this world-class product accessible across the nation via our robust distribution network."

About Bauli

Bauli is an Italian company with a passion for baking. They operate in 70 countries worldwide. Bauli India is the market leader through its signature products like BauliMoonfils and BauliSavoriz. They also have other bakery products like Finger Cake, Mava Cake, Choco Cake, Spyrolls and Sandwich cakes.