WestStyleClub Hosts Cooksmiths in Association With IHCL SeleQtions

Mumbai, Maharashtra, India – WestStyleClub - the exclusive subscription program from one of India’s leading fashion brands, Westside hosted ‘Cooksmiths’ a unique culinary contest exclusive for kids in association with IHCL SeleQtions Hotels in Mumbai on 16th and 17th April at The President, Mumbai.

The event had kids from WestStyleClub members from the catchment showcasing their cooking skills under the guidance of top chefs. Additionally, Westside featured their latest summer holiday collection with pop-up shops at the event from brands like Y&F, Utsa, Studiowest, LOV, WES & HOME. Two more chapters of the event are planned at The Connaught, Delhi on 23rd & 24th April & Blue Diamond, Pune on the 14th & 15th May.

Commenting on this exclusive association, Mr Umashan Naidoo – Head Customer & Beauty, Trent Ltd. said “We’re super thrilled to be collaborating with the IHCL SeleQtions hotels. It is the perfect event for us to build community with WestStyleClub. The Cooksmiths x WSC event is a fabulous platform with a great brand match. It will inspire budding chefs & help mums or dads understand nutrition better. These concepts of teaching resonate perfectly with the brand. We are also excited to use the space to pop up our very exciting Holiday Shop & tell customers more about WestStyleClub.”

The cook-off aims to uplift culinary aspirations of the young kids while focusing on the importance of team building and leadership skills while the parent members enjoy shopping from Westside pop-up shops. Guests will also have a chance to visit the Holiday Shop by Westside and witness the exclusive collection on display for kids and adults alike.

Taljinder Singh, Senior Vice President SeleQtions & Mumbai, said, “In line with our commitment of creating unique experiences, Cooksmiths is an endeavour to engage young minds and fuel creativity. I’m excited as Cooksmiths offers them a unique platform to discover not just food but also harness imagination and creativity. We are looking forward to kick-off this one-of-a-kind experience from the foremost dining destination – President, Mumbai – IHCL SeleQtions.” 

Pre-Sales Open - India's Tastiest Vegan Protein Powder, with 25.7 Grams of Protein per Serving

Coimbatore, Tamil Nadu, India – Vegan Way, a brand of Supercluster Pi (House of Brands), is gearing up to officially launch the first of its kind vegan protein powder made from pea and brown rice protein combined with other superfoods. With 25.7 grams of protein per serving (The highest protein content as a percentage in 33 grams serving), it could solve the protein deficiency that 80% of Indians face. Vegan Way’s pre-sale is currently open, while the brand is set to officially launch in May.

How much daily protein consumption per day is sufficient?
 
The protein recommended dietary allowance(RDA) for an average adult is 0.8-1.0 g per kg of body weight or 50-60 g of protein per day for the healthy adult population. Low, depleted, or compromised protein levels caused by modern living, stress, and minimal physical activity causes health issues such as inflammation, mood swings, hair, nail, and skin problems. Over 80% of the people in India have a protein deficiency that goes unnoticed while 93% of them are unaware of their daily protein requirements and the deficit in their diet. This, if unaddressed, leads to other severe consequences like fatigue, fatty liver and a decrease in natural immunity.

Why Is Protein Essential? How is Plant-Based Protein different from Animal-Based Protein?
 
Protein is a necessary component of life, and it is utilised for all bodily functions and makes hormones, antibodies, enzymes, tissues, and energy. A high-protein diet aids the body's repair and regeneration of cells. Maintaining a good acid-alkaline balance in one's body helps to keep acidity in check. The benefits of plant-based protein include increased intake of fibre, lower risk of cardiovascular disease and some types of cancers, and benefits for weight management.

Additionally, plant-based proteins do not contain some of the unhealthy compounds found in meat, including saturated fat and cholesterol. While animal-based proteins are considered complete proteins, they may negatively affect one's digestive system and contribute to the development of certain disorders and health complications that mainly affect the liver and kidneys. With a projected worldwide population of nine billion people by 2050 and a growing protein scarcity, Vegan Way offers a fresh and new-age approach to combat protein deficiency.
 
Why choose Vegan Way?
 
Vegan Way’s protein powder is derived from plant-based proteins making it more fibre-rich. The ingredients for the powder are non-GMO, sustainably sourced and have no artificial flavours or colours making them intrinsically healthier for the body.
 
It’s easy to switch to Vegan Way from regular protein powder because of its tasty flavour - Cafe-Mocha which can be consumed as a drink or as a flavour enhancer in a regular smoothie. This protein powder also acts as a healthy alternative to flour for baking cookies & other baked goods. The small sachet is easy to carry and effortless to mix and is consumable in seconds.
 
For consumers who are not fitness junkies, this acts as their daily protein intake guarantee and reduces their carbon footprint considerably.

The Ingredients In Vegan Way Protein Powder

Vegan Way(www.getveganway.com) is a good alternative for people who wish to follow or are currently following a vegan diet or are lactose intolerant. Supercluster Pi’s team of formulation specialists and nutritionists arrived at a unique formula that consists of:

Protein Blend:

The Protein Blend consists of Pea Protein, which is a rich source of protein and is a great source of iron that helps with muscle growth and its development while Brown Rice is an excellent source of dietary fibre and protein, is hypoallergenic and also contains high levels of magnesium.

Digestive Blend:

The Digestive Blend consists of Bromelain, an enzyme extracted from the stem of pineapples that fights pain and inflammation in the body. Papain, a proteolytic enzyme obtained from the raw fruit of papaya, helps improve digestion. Himalayan pink salt contains a total of 84 minerals and is a nutrient-rich alternative to white salt, which helps improve sleep quality.
 
Multi Green Blend:

The Multi Green Blend consists of Spinach, Moringa, Alfalfa, Chlorella, Barley, Amla, and Spirulina. This blend is loaded with fibre and protein and is stuffed with tons of nutrients in a low-calorie package, while certain ingredients(Alfalfa and Amla) are known to boost the immune system and help to reduce inflammation and cholesterol levels while also promoting weight loss. The major outcome of this blend is that it promotes good digestive health and aids weight management.

Antioxidant Blend:

The Antioxidant Blend consists of Curcumin Extract, Green Tea Extract and Grape Seed Extract that is rich in antioxidant qualities. This blend aids weight management, boosts metabolism rates, and improves blood circulation and wound healing.

Weight Management Blend:

The Weight Management Blend consists of Nigella Sativa, Guggul, Cumin Seeds, Aloe Vera and Garcinia Cambogia. These ingredients help with weight management as it is shown to improve levels of fasting sugar and keep the average blood sugar levels steady. Ingredients like Guggul aids in the proper functioning of the thyroid gland and helps promote the healthy secretion of thyroid hormone while Cumin seeds increase the activity of digestive enzymes in the gut while removing the bad cholesterol from the body.

Other Ingredients:

Coconut Water Powder: Coconut water powder contains an abundance of electrolytes that help rejuvenate the body after a tiring workout session.
 
Cafe Mocha Flavour: The flavouring within Vegan Way protein powder combines the goodness and taste of coffee and chocolate.

Stevia: Stevia is considered the best sugar substitute and is a natural sweetener. It consists of 30 to 150 times the sweetness of normal sugar while containing zero calories!

Pre-Sale Offer
 
For first-time customers, Vegan Way offers a discount of 50% OFF for their protein powder with the additional launch offer of 20% OFF on purchases with a value above Rs. 1299.
 
The Vegan Way protein powder is also available on Amazon, 1MG, Flipkart, Meesho and will be available on other e-commerce platforms soon.

About Vegan Way

Vegan Way, a brand from the House of Brands, Supercluster Pi, is set to launch products that are vegan based and at the same time delicious. Starting with protein powder in the cafe-mocha flavour, the brand will launch additional flavours in the months to come. Packing the goodness and benefits of research-backed processes and infusing it with clinically proven ingredients, Vegan Way's protein powder will allow people to lead a happy, healthy life and experience what it feels like to be fully energised every day!

Ballantine's Ushers in a New Era of Golf in India with First Golf Mixed Pro Challenge

18 teams with two men golfers and one woman golfer each to tee-off for the title

New Delhi, Delhi, India - In continuation with their promise of many firsts in the Indian Golf Circuit, Ballantine’s, from the house of Pernod Ricard, is ready to host India’s first Golf Mixed Pro Challenge. The tournament will be played over 36-holes at the DLF Golf and Country Club, Gary Player course and is open to men and women professional golfers, from the Professional Golf Tour of India (PGTI) and the Women’s Golf Association of India (WGAI). In a unique format, one lady professional will team up with two gentlemen professionals and compete. 18 such teams would be teeing off for the championship between 5th and 6th of April.

Known golfers from across the country such as Veer Ahlawat, Khalin Joshi, Udayan Mane, Yuvraj Sandhu, Gaurika Bishnoi, Vani Kapoor and JahanviBakshi will play in the Mixed Pro Challenge.

Speaking about the launch of the Ballantine’s Golf Championship, Mr. Kartik Mohindra, Chief Marketing Officer, said, “Greatness in the game of life always stems from self-belief. Something Ballantine’s has unwaveringly stood for. It and celebrates self-belief in individuals. Inspiring them to stay true to their passions and excel on their own terms. The game of golf is a reflection of these values. Every golfer has his or her unique swing and stroke. The Ballantine’s Golf Championship celebrates these unique quirks, and drives you to stay true to YOUR game. 
 
Resonating with the fact that the soul of Ballantine’s and golf is Scotland, this tournament takes the brand’s timeless affiliation with the game even further by setting new precedents – including India’s first ever mixed pro golf challenge. This tournament, with its nationwide footprint, is an attempt to bring the illustrious sport of golf on the map of India.
 
We believe that through this initiative, we will inspire and bring together a tribe of Indian golfers to raise toasts of accolades and conviviality, as well as engender a great exchange of ideas. Golf and Ballantine’s: both a class act. Made for the discerning.”

Speaking about the championship, Ms. Kavita Singh, President, Women’s Golf Association of India (WGAI) said, “It gives me immense pleasure to know that the DLF Golf & Country Club will be hosting the first-ever mixed gender event for professional golfers in India. I am sure that this unique experiment in getting the men and women professionals together in a team competition will generate huge interest amongst lovers of the Sport and act as a catalyst for promotion of professional golf in India. I take this opportunity to thank Ballantine's, the Sponsors, for their support in making this innovative format a reality and congratulate both the PGTI and WGAI professionals taking part in this historic tournament. I wish all players the very best and extend my good wishes for the success of this exciting team championship”

Mr. Uttam Singh Mundy, CEO, Professional Golf Tour of India (PGTI), said, “The PGTI is excited to be part of this first-of-its-kind event in India where men and women professionals will rub shoulders and compete alongside each other. The event is a step in the right direction in promoting both men’s and women’s professional golf in India. The unique format of the event promises to be an enthralling experience for Indian golf fans. We thank the WGAI for sharing our vision by partnering with us in this event. We also thank Ballantine’s and the DLF Golf & Country Club for supporting the event and making it possible.”

The tee-off is scheduled for 8 AM onwards at DLF Golf and Country Club in Gurugram, on 5th and 6th of April, 2022.

About Pernod Ricard

Pernod Ricard is the world’s no. 2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralized organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.