Pernod Ricard India Leads an Industry-First Initiative – #OneForOurPlanet; Removes Permanent Mono-Cartons from Its Packaging

Accelerating its global commitment towards a sustainable future, the company aims to entirely remove permanent mono-cartons from its packaging by June 2023

Mumbai, Maharashtra, India –  

Pernod Ricard India (PRI) launches an industry first initiative - #OneForOurPlanet, as it continues its journey towards the removal of permanent mono-cartons from its packaging. With this landmark sustainability initiative, the company is removing 100% permanent mono-cartons from its packaging by June 2023, in a phased manner.
 
#OneForOurPlanet reiterates the company’s commitment to reduce the environmental impact of packaging across each step of its value chain, from grain to glass. It also aims to nudge today’s purpose-driven consumers to make eco-conscious purchase decisions. Advancing towards a greener tomorrow, with this initiative, Pernod Ricard India strives to generate a holistic impact by reducing carbon emissions every year by 7310 Tonnes, saving 2.5 lakh trees, and reducing waste-to-land fill by 18745 tons. With this initiative, the company aims to reduce cumulative packaging emissions by over 75,000 Tonnes by 2030.
 
Talking about the initiative, Ranjeet Oak, Chief Commercial Officer, Pernod Ricard India, said, “At Pernod Ricard India, we are driven to make a difference to the planet. Expanding our sustainability agenda to create greater impact, this initiative is directed at reducing our carbon footprint across each step of the value chain – from grain to glass. This initiative also brings to light changing consumer sentiments around eco-conscious purchase patterns to drive adoption of the initiative across markets. We envision this initiative to become a larger movement and our stakeholders to turn into advocates by practicing and propagating eco-conscious consumption. We are happy to see some of our industry peers already joining the crusade.”
 
Further, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, added “The world has entered a new era of sustainability and we are catering to consumers who are becoming increasingly eco-conscious. They are seeking brands and products that bolster a sustainable impact on the environment and planet at large. As a responsible corporate citizen present in India for over 25 years, sustainability is key to Pernod Ricard India’s operations and our new campaign #OneForOurPlanet is a testament to our commitment. Through this campaign, we aim to inspire consumers to not only make eco-conscious purchase decisions but also champion this cause and help us evangelize this into a larger movement. We are humbly proud of this initiative and also urge our industry peers and partners to unbox their ‘spirits’ and join this initiative that’s another one for our planet.”
 
To ensure adoption of this major environment and industry-first initiative, Pernod Ricard India is steering a conscious consumption movement by sensitizing and educating its customers and consumers. The company will also continue to team with local communities, NGOs, industry peers and customers to pave way for a truly circular economy. For the seamless transition through this journey, the company has also introduced recycled and recyclable neck tags, in several states, that redirect consumers to a micro-site solely created around the initiative #OneForOurPlanet.
 
Leading change in the industry, #OneForOurPlanet is a significant step in achieving the company’s commitment towards zero-waste-to-landfill contribution. This milestone initiative is in line with the company’s ambitious sustainable packaging strategy, which supports a circular economy and aims to protect and nurture the environment. With a commitment to minimizing waste at every step, the company aims to produce and distribute its products in ways that optimize and help preserve natural resources, reduce carbon footprint, and create water positivity. 100% of its packaging will be recyclable, compostable, or reusable by 2025. The company is investing in technology to maximize the reuse of glass bottles while ensuring quality, with an ambition of using 40% recycled- glass content by 2025. With such programmes, Pernod Ricard India aims to reduce its overall carbon footprint by 50% by 2030. The company has also engaged in water stewardship initiatives through a Reduce, Reuse, Recycle, and Recharge approach.
 
#OneForOurPlanet is aligned to Pernod Ricard’s Global 2030 Sustainability and Responsibility roadmap -- ‘Good Times from a Good Place’. The four pillars of its roadmap, which include Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting, address all aspects of its business with clear objectives in line with the United Nations Sustainable Development Goals (SDGs).

Responsible and Growing For Good

Pernod Ricard India is recognized as an industry leader with accolades including ‘Best Places to Work 2021’ by BW People, Stevie 2021 – Gold for Great Employers and The Economic Times ‘Best Places to Work for Women 2021’. The company has also been certified as 'The Great Place to Work 2021' by the Great Place to Work Institute. With a strong focus on Diversity & Inclusion, Pernod Ricard India has over 50% representation of women on the shop floor in their manufacturing sites in the South and East Zone.

Pernod Ricard India also believes in ‘Creating Shared Value’ for the business and local communities in a way that drives transformational growth and development for the country. Pernod Ricard India Foundation (PRIF), a Section 8 Company incorporated under the Companies Act, 2013 (“Act”), is a wholly-owned subsidiary of PRI, instituted to fulfil its commitment to Corporate Social Responsibility near its operations and beyond.  

Mondelez India, One of the First to Be Honored with Advanced 4IR Digital Lighthouse Award by World Economic Forum

Mumbai, Maharashtra, India –

Mondelez India’s state-of-the-art Sri City factory has been bestowed with the World Economic Forum’s 4th Advanced Industrial Revolution (4IR) Digital Lighthouse award. It is one of the first FMCG plants in India that was awarded for ‘digital excellence’ driven by advanced technologies and sustainable practices. Founded in 2016, the factory has been driven by an aspiration to outgrow the market at the back of strong cost leadership and building further resilience and diversity in a volatile environment.

An independent expert panel at World Economic Forum recognized the site for implementing a series of advanced 4IR use cases which aided improvements in cost, sustainability, productivity and net revenue delivery for growing business. Sri City started its digital journey on E2E process digitization, predictive capabilities, smart automations and more, which have been a driving contributor for increasing labour productivity and reducing the manufacturing cost for the factory.

The Lighthouse live is the Global Light House network’s annual event series that honors the new cohort of advanced sites and factories, and shares insights garnered from the application of advanced digital technologies across production networks and value chains. Year on year, the award is presented to top notch manufacturing facilities and value chains that are using 4IR to increase operational performance and environmental sustainability.

Mr. Nandkumar Kulkarni, Vice President - Supply Chain, Mondelez India said, “We are delighted and honored to be one of the handful manufacturing sites in the country and globally that have been presented the World Economic Forum’s prestigious Digital Lighthouse recognition. This award is proof of Mondelez India’s commitment to become a future-ready organization and strengthening its business resilience through quick adoption of advanced digital technologies. We are amazed to see the power of AI-ML, AR- VR, advanced analytics and multiple use cases in all areas of supply chain and how digital can become a competitive advantage for supply chain and organization. We have seen a tremendous progress in digital quotient of team and that will remain a cornerstone of our future journey. We are grateful to all the employees of Sri City who have actively contributed and voyaged with us through the factory’s digital transformation journey and made the company’s collective dream a reality. We look forward to sustaining this momentum across all our major factories, end to end supply chain and being a beacon for our peers by actively contributing to the economic growth of the country.”

Mr. Francisco Betti, Head of Shaping the Future of Advanced Manufacturing and Value Chains, World Economic Forum added, “Member of the Global Lighthouse Network - a unique global community of like-minded peers - are exploring synergies and collaborating to share insights and best practices on how to unlock not only efficiency, productivity and growth, but also new levels of sustainability and workforce engagement, to lead towards a cleaner and more inclusive future of manufacturing.”

As of today, the Global Lighthouse network includes 103 global frontrunners in advanced manufacturing, selected from the top 1,000 manufacturing facilities and supply chains over the past 3 years. These sites serve as beacons for the world, exemplifying the type of production approach that can drive the next engine of global economic growth.

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2021 net revenues of approximately $29 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
 
About Mondelez India Foods Private Ltd.

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Cadbury Spready, Tang, Cadbury Oreo, Bournvita Biscuits, Bournvita Fills, Cadbury Chocobakes, Halls and Cadbury Choclairs Gold, etc. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata, and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a global Research & Development Technical Centre and Global Business Hub in Maharashtra and a vast distribution network across the country. 

ITC Ltd.’s Fabelle Exquisite Chocolates Unveils Fabelle Finesse – The World’s Finest Chocolate

Bangalore, Karnataka, India –

•  Revolutionises the traditional approach to chocolate processing, creating a chocolate with unparalleled smoothness

•  Chef Adriano Zumbo, on behalf of ITC, throws open a global challenge to chocolate manufacturers across the world. Winner will be rewarded Rs. 1 Cr

Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd., acclaimed for creating unparalleled chocolate experiences, introduces Fabelle Finesse – the world’s finest chocolate, crafted in India. Fabelle has come together with Chef Adriano Zumbo, an acclaimed Australian pâtissier and TV presenter to unveil the world’s finest chocolate, delivering an unparalleled smoothness and melt-in-the-mouth experience.

The smoothness of a chocolate is a fundamental sensory attribute that elevates consumer experience. A breakthrough technological innovation by ITC Ltd. has made it possible for Fabelle to create chocolate as fine as seven microns. The pioneering technology is a result of months of research done by ITC Life Sciences and Technology Centre (ITC LSTC) and close collaboration with Fabelle Master Chocolatiers, crafting an exquisite chocolate in India that rivals the best in the world. In a cutting-edge neurological testing method conducted by Neurons Inc, consumers found Fabelle Finesse to be significantly smoother than benchmarks and the sheer delight of consumption even helped consumers in alleviating stress in the test conditions. Fabelle Finesse has been created using cocoa sourced from Ghana & Colombia. Each bite envelops the rich aroma, delectable smooth texture and rich cocoa flavours – in milk and dark variants.

The chocolate has been crafted using a revolutionary technology – The Cocoa Finesser. This technology helps in reducing the size of chocolate particles to a new benchmark level, that is not possible to achieve in the conventional refining process alone. The equipment operates at pressures which exceed that at the deepest trenches on planet Earth help in creating a chocolate that has unrivalled smoothness, amazing melt-in-your-mouth chocolate experience unleashing a heavenly experience.

The brand is launching limited edition boxes of chocolate thins, made from Fabelle Finesse, which will be available at select Fabelle Boutiques located at ITC Hotels. Going forward, Fabelle Finesse will be adapted across Fabelle chocolate portfolio and will be available at Fabelle Boutiques across India.

Celebrated Australian pâtissier and TV presenter, Chef Adriano Zumbo who is recognised for his signature croquembouche was present to launch Fabelle Finesse in Mumbai. Chef Adriano, known for his deep culinary knowledge, was invited by Fabelle to experience the new chocolate. Having tasted the product Chef Adriano threw open a global challenge to chocolate makers across the world to present a finer commercially available chocolate than Fabelle Finesse. Winner of the Challenge would be rewarded with a prize money of Rs. 1Cr. The Challenge went live on the 18th and details terms and conditions are available on https://nimb.ws/chCrog. Subsequent to this, he crafted tantalizing chocolate creations using Fabelle Finesse.

Expressing his delight on setting benchmarks for the global luxury chocolate market from India, Mr. Anuj Rustagi - Chief Operating Officer - Chocolates, Confectionary and Coffee, Foods Division, ITC Ltd. said, “At Fabelle, it is our constant endeavour to craft products that are best in the World. We are pleased to introduce the result of our innovative chocolate processing technology to the world, manifest in Fabelle Finesse, which gives an unmatched sensorial delight for chocolate connoisseurs. Fabelle Finesse is an artisanal masterpiece crafted with love, passion and pride that brings this innovation to market. I am sure our Fabelle Master Chocolatiers will continue to create even more delightful chocolate creations with Fabelle Finesse. This launch highlights ITC’s commitment to cutting edge innovations in order to create world class Indian brands.”
 
Sharing his experience Mr. Adriano Zumbo, said, “I am both exhilarated and excited to be present here with Fabelle Chocolates on such an ambitious project. I was completely intrigued by the technology that ITC Ltd. has been able to build through their relentless enthusiasm, in a bid to provide the world with a superlative luxury chocolate experience. It has been an enriching journey for me to work with Fabelle Master Chocolatiers, who possess the knowledge and understand intricacies of the art of chocolate making. I wish Fabelle Chocolates a very successful innings in its commitment to provide consumers world-class chocolates.”

“Judging from the quality of the chocolate I have tasted, I am happy to challenge any chocolate-maker in the world to come up with a better quality of chocolate in terms of the fineness,” he added.
 
With this launch, Fabelle Chocolates recreates an iconic moment of global recognition for a home growth Indian brand leveraging R&D done in India. 

About Fabelle Chocolates

Fabelle Exquisite Chocolates was launched in 2016 with the pursuit to craft the finest luxury chocolate experiences in India rivalling the best in the world. Crafted with the world’s best single origin cacaos, exotic ingredients and the in-house expertise of Fabelle Master Chocolatiers, the range brings alive the ultimate luxury chocolate experience. Today, the brand operates 13 flagship luxury chocolate boutiques across Indian metros, premium retail outlets and is available digitally through leading E-commerce websites like ITCStore.in, Amazon, Flipkart, BigBasket, food delivery service apps such as Swiggy& Zomato. 

Bauli India Adds Two Premium Products to Their Moonfils Portfolio with Select

Pune, Maharashtra, India – With the festive season around the corner, Bauli India has launched a new premium variant of its flagship Moonfils brand- ‘Moonfils Select’. Moonfils Select is a premium offering with international flavours like Apple Pie crème’ & Caramel crème’ in the Moonfils franchise. These are the perfect gifting solution this festive season. Moonfills Select are soft and fresh croissants, achieved by baking them in a traditional Italian recipe.

Bauli is a pioneer of soft, baked snacks in India and has a wide range of offerings including Moonfils, Savoriz, Spyroll and cakes. Moonfils Select is the latest addition to this portfolio. Bauli, as a company is committed to providing best-in-class products at reasonable prices. With Moonfils Select, Bauli brings truly innovative and premium products at affordable prices. Moonfils Select is priced at Rs 25 and is available pan India in the neighbourhood stores. They are also available on all leading quick delivery platforms like SwiggyInstamart, Blinkit and Big Basket. Bauli Moonfils is the pioneer and market leader in the rapidly growing croissants category. 
 
Bauli traces its history back to Verona in 1922. A small, romantic city in the North of Italy and the hometown of Ruggero Bauli. He started pursuing his lifelong passion for baking in a small pastry shop where he learned the techniques and secrets of traditional Italian baking, one of which in particular, is the recipe for one of the most widely known cakes today, the Pandoro di Verona.

Over the years the brand Bauli witnessed massive success in Italy for a variety of holiday cakes and confections. In the 2000s, with a vision to highlight their craft beyond Italy and seek fortune in global markets, Bauli went international and is present in over 70 countries. Since thenBauli has been known worldwide for providing high-quality authentic speciality baked products.
 
In 2009, Bauli entered West Bengal through a Joint Venture, announcing their arrival in India. It started with the production of and sale of Moonfils. After receiving an overwhelming response from the East market, Bauli expanded the distribution to other parts of the country with the entire range of Moonfils and other NDPs like swirls, cakes and more.

Bauli has applied over half a century of baking experience and current technologies to the line of everyday products to bring the highest quality and world-renowned products from the house of Bauli! Bauli India is looking to expand its footprint in India by increasing distribution across channels and by introducing new products, formats, and flavours specifically designed for the Indian consumer.

Bauli India's MD, MrAbhinandanDhoke, stated, "Moonfils Select is yet another tasty snack range for audiences of all ages. There has been a growing trend among young Indians to adapt to a global palate and to be more experimental. Bauli has always been known for introducing new snack formats to the Indian market. We are able to make this world-class product accessible across the nation via our robust distribution network."

About Bauli

Bauli is an Italian company with a passion for baking. They operate in 70 countries worldwide. Bauli India is the market leader through its signature products like BauliMoonfils and BauliSavoriz. They also have other bakery products like Finger Cake, Mava Cake, Choco Cake, Spyrolls and Sandwich cakes. 

Pizza Hut Launches a Range of 12 New Flavour Fun Pizzas Starting at Rs. 79* Only

New Delhi, Delhi, India – Pizza Hut, India’s most loved and trusted pizza brand, has launched its new Flavour Fun range offering 12 new pizzas starting at an unbelievable price of Rs. 79* only. The pizza range comes in 5 craveable sauce flavors like Tandoori, Schezwan, Italian, Cheezy and Classic - paired with seven vegetarian and five non-vegetarian topping combinations making it the most affordable and distinctive option for consumers to indulge in, compared to any other similar offering in the QSR industry. Flavour Fun pizzas will be available at all 700+ Pizza Hut stores in India, across dine-in, delivery and takeaway.

 
The entire Flavour Fun range is available in the personal pizza size. The Vegetarian variants include a wide range of topping combos across Paneer, Sweet Corn, Mushroom, Onion and Capsicum. Non-vegetarians too have several topping options to try such as Chicken Sausage, Chicken Meatballs, Chicken Tikka and Chicken Pepperoni. Pizza Hut has launched this range keeping Gen Z in mind, especially the college goers and early jobbers who are on a budget. Since these young consumers order food several times a week, they seek a variety of flavours at a cost that is not prohibitive, and the Flavour Fun range perfectly matches this need for variety and value.
 
Speaking about the launch, Neha, Chief Marketing Officer, Pizza Hut India said, "I am tremendously excited about the launch of our Flavour Fun range at a never-before price point from the brand. With Flavour Fun, we are offering ‘more for less’ to our young consumers, so that they can enjoy their favourite pizza brand as often as they like, with enough variety to keep them coming for more. This is just the start of our exciting journey to become a younger and everyday brand. We are committed to launching more such products and services to make Pizza Hut increasingly accessible to young consumers."
 
Pizza Hut has also launched a massive 360-degree Flavour Fun marketing campaign across leading digital and social media platforms, mobile apps, OTT video and audio platforms, PR and influencer outreach, OOH and on-ground activation in youth centric locations like colleges, coaching centres, co-working and co-living spaces, in-store branding, radio and print publicity. The plan includes innovative collaborations with its partner brand, Pepsi, as well as aggressive promotions on Zomato and Swiggy. A series of fun digital films launched by the brand features Pizza Hut’s magnetic ambassador Anuradha Menon and a quirky Shut Up and Take My Money tagline to highlight the sheer affordability and variety of the new range.
 
Pizza Hut recently crossed the 700th store milestone in India, coinciding with the launch of its Flavour Fun range. The company had earlier unveiled its bold new brand platform called ‘Dil Khol Ke Delivering’ which promises to offer Dil Satisfying Pizzas at Dil Satisfying Value, blanketed in Pizza Hut’s warm and friendly customer service, an easy, hassle-free ordering experience, and the assurance of ‘Trust in Every Bite’. 

*The starting price is Rs.79

About Pizza Hut India
 
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company in the world. Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 18000 restaurants in more than 100 countries. In June 1996, Pizza Hut made its foray into India with a restaurant in Bangalore and was the first international restaurant chain to pioneer this category. The restaurant brand offers an exciting menu consisting of its signature pizzas, appetizers, pasta, desserts and beverages. Pizza Hut India has been recognized by ET Brand Equity as the ‘Most Trusted Food Service Brand’ for 13 years and has been felicitated with the title of India’s 70 Most Trusted Power Brands in 2017-2018. In 2021, Pizza Hut India was recognized as the 3rd best, most trusted brand in the Asia Pacific region by Campaign Asia and won the silver award in February 2022 at the ET Brand Equity Brand Disruption Awards for its hugely successful Influencer Marketing campaign for Momo Mia pizza. Amongst other awards, Pizza Hut bagged the award for Best Influencer Campaign at IPRCCA 2022 and the Most Admired Food Service Retailer Award for Marketing and Promotions at Pepsi Images Food Awards 2022. Pizza Hut India also won Gold in Best Promotion of TV Show on social media, Gold for Best Movie Promotion on social media and Silver for Best Influencer Marketing Campaign at Mad Over Marketing Awards 2022. Pizza Hut is the most preferred pizza brand in India, given its freshest, tastiest & affordable Pizzas.
 
Website: https://www.pizzahut.co.in/
 
Social media pages:

@pizzahut_india (Instagram)
@pizzahutindia (Facebook)
@PizzaHutIN (Twitter) 

McCain India Certified as Great Place to Work for the First Time in India

 

McCain continuous to build strong foundation by fostering an inclusive culture and agile workforce

New Delhi, Delhi, India-

McCain India has recently received the certification for ‘Great Place to Work’, the most definitive “employer-of-choice” recognition for the first time. The Great Place to Work® Assessment is considered a ‘Gold Standard’ in workplace Culture assessment. McCain has achieved the recognition in the ‘Mid-sized organization’ category, due to its highly committed and diversified HR policies for its employees. The award has been conferred by GPTW, an Institute that rates organizations on Great Place to Work® Trust Index© Score which impacts productivity, innovation, costs, and other business results.
 
Being a ‘Growing for Good’ organization, McCain focuses on promoting diversity, inclusivity, and equity with a sense of fostering a progressive culture, conducive work environment for all its employee to thrive and succeed. As a part of its Code of Conduct, McCain has zero tolerance towards corruption, human rights abuse and harassment or bias, thereby ensuring a safe and respectful environment for all. Since years, the company has been reporting zero incidents at work and encourages safety, not just for its employees but for their families as well.
 
Commenting on this accolade, Mr. DebadattaBaxi, Regional Director, HR, Sustainability & Corporate Communication– India, Korea, Southeast Asia & Taiwan, McCain Foods said, “It is a great honor to be certified by GPTW and we are glad that our efforts towards people practices have been recognized. Our people are at the heart of our business, and we intend to remain dedicated towards fostering a diverse, inclusive, safe, and ethical workplace culture for all our employees, since they are an integral part of our business. We are glad that our employees perceive the organization as a positive environment which is also reflective of our strong values. We are humbled to receive this recognition and will remain committed to our people, partners and community at large.”
 
He further added, “Globally, pandemic disrupted and redefined the ways of engagement. Despite the challenges, it is impressive to see the creativity, vision, and dedication of our talented workforce. We will continue to build trust within the organization and our people to attract and retain talent while contributing towards their fruitful growth.”
 
Some of the policies that McCain has introduced to create a safe and healthy environment post pandemic include better employee wellness policies like mental health wellness support, period policy for women, hybrid working etc. The brand also aims to treat all individuals with equality and respect, thereby providing equal opportunities to all. As a part of its Diversity, Equity and Inclusion commitment, McCain aims to deliver on a bigger, broader, bolder DEI agenda, cultivate belonging and psychological safety and treat people fairly.
 
Great Place to Work® is the global authority on building, sustaining, and recognizing High-Trust, High-Performance Culture at workplaces. For over 30 years, the institute has been conducting pioneering research on the characteristics of great workplaces. Every year, the institute partners with more than 10,000 organizations globally to recognize Great Workplace Cultures.
 
For more information, please visit https://www.mccainindia.com/. Follow McCain on Twitter @McCainFoodsInd and Instagram @mccainfoods_india and like it on Facebook at McCain Foods India.

About McCain Foods (India)

McCain Foods Ltd. is one of the world's largest producers of French Fries and Potato Specialties. Headquartered in Florenceville, New Brunswick, Canada, McCain has grown to become a global leader in the frozen food industry with 49 production facilities, 22000+ people and its footprints across 160 countries. McCain Foods (India) is a wholly-owned subsidiary of McCain Foods Limited in Canada. Since 1998, McCain has been engaged in agriculture R&D and in development of the frozen food market in India and subcontinent countries. McCain products are used by leading fast food chains, hotels, restaurants, catering companies and are popular for in-home consumption.

Founded on a simple philosophy of good ethics is good business, McCain’s business and its Corporate Responsibility strategy is guided by its purpose of "Be Good. Do Good". As a responsible entity, McCain believes in celebrating real connections through delicious planet-friendly food while leveraging its ecosystem and partners to bring sustainable growth and positive change - today, tomorrow and for generations to come. Being one of the largest producers of French Fries and Potato Specialties across the world for six decades, McCain Foods’ constant endeavour is to reduce the impact on the planet, by producing delicious food in a sustainable and responsible manner. Company’s CSR strategy focuses on five key areas: Agriculture, Operations, Food, Communities and Employees.

SuperCluster Pi Acquires Homegrown Nutrition Brand “ByNature”

Coimbatore, Tamil Nadu, India –  SuperCluster Pi (House of Brands) has acquired a majority stake in ByNature, a healthy food brand that specializes in clean sustainable plant-based products. This acquisition will enable SuperCluster Pi to increase its portfolio of brands and capture a larger share of the proactive wellness market.

ByNature - An Everyday Nutrition Brand

ByNature, a healthy food brand started in 2016 with over 25,000+ customers aims to change the way nutrition is perceived in India. The brand’s rolled oats, chia seeds, himalayan pink salt, palm jaggery, hair growth gummies are popular not just online, but also in supermarkets of Mumbai, Delhi and Bangalore. They believe that nutrition should be simple, easy to adopt and transform an individual’s quality of life without causing change to the consumer’s lifestyle. They combine the benefits of nature and modern science, and work closely with farmers to bridge the gap between the demand and supply of nutritionally-dense ingredients, making it sustainable. 

The team of digital marketing and branding experts in SuperCluster Pi will help ByNature scale its business further to the digital native, busy, juggling multiple responsibilities hence stressed out audience. ByNature will help address the nutrition gap specially for the young women of India who are now working shoulder to shoulder with men at workplaces while managing homes and family. 

A Perfect Union

SuperCluster Pi was created on the belief that a daily regimen, easy access to experts and the right products to address every micro-health and wellness challenge can help in becoming healthy inside-out.
 
It sits perfectly well with ByNature’s beliefs of:

•  Need for nutrition to be simple

•  Easy to adopt without change in lifestyle

•  The best nutrition is derived from a combination of nature and science 

#SolvingForIndia Together

SuperCluster Pi which is designed in the House of Brands framework believes in making India healthier by curating all entrepreneurial efforts in the proactive wellness sector together. As part of its #SolvingForIndia Together resolve SuperCluster Pi is developing brands in the fast-growing proactive wellness category and delivering high-performance products of high quality with zero compromises through carefully formulated and scientifically-backed products that address niche problems that young Indians face.
 
SuperCluster Pi is committed to building a healthier tomorrow by making healthy living possible, accessible and sustainable. It also aims to enable consumers to lead healthier lives with 

•  No extra time commitment

•  No extra effort

•  No change in lifestyle 

Acquisition of promising product brands is part of the process where ventures with promising product portfolios are identified and SuperCluster Pi’s playbooks are utilized to scale such brands faster. 
 
Streamlined Process of Acquisition

SuperCluster Pi has a dedicated M&A (Mergers and Acquisitions) team which interacts with founders to understand their business ethos and vision and if it fits into the bouquet of SuperCluster Pi brands. Within 48 hours of seeing a fit, the team creates a growth plan for the brand that is looking to be acquired & value the brand to acquire controlling equity and by week 4 due diligence and deal closure procedures are initiated.
 
ByNature’s acquisition was completed in under 60 days. SuperCluster Pi evaluates brands on a variety of factors like: 

•  Efficiency of operations

•  Key markets

•  Brand’s visibility and reception by consumers

•  Opportunities for growth, scalability and

•  Possibilities for international expansion.

The Future of ByNature With Supercluster Pi

ByNature is a healthy food brand that has a portfolio of plant-based supplements, and wholesome and natural food products. All their products are ethically sourced, nutritionally dense and sustainable with the aim to change the way nutrition is perceived in India. ByNature bridges the gap between the demand for healthy products and the supply of the same by educating farmers to grow healthier crops, use the right manure, and storage process for maintaining the nutrition levels of grains and produce.

Post-acquisition, ByNature will continue to function independently with its founding team that consists of Anand Agarwal, Founder and CEO of ByNature and Himanshu Agarwal, Founder and COO of ByNature. They will continue innovating in product development, sourcing, and enhancing the portfolio of ByNature.
 
Himanshu Agarwal, Co-Founder of ByNature said, “We have been nurturing ByNature for nearly 7 years now and captured the market in the offline space which is termed Modern Trade in the F&B industry. But in the last two years, pandemic and the internet penetration have opened a new market segment in the D2C sector. We trust Vishnu and his team’s expertise in the segment will help ByNature become the most trusted clean nutrition brand in India. We are excited about this new leg of our business.”

This acquisition by SuperCluster Pi's team under the leadership of Vishnu Prasath Devarajan will enable ByNature to leverage SuperCluster Pi’s D2C and e-commerce expertise to strengthen and scale up their business. The team’s decades of experience in the sector and SuperCluster Pi's branding and marketing playbooks will transform ByNature’s D2C journey rapidly making it accessible to the growing digital native market of India. With this acquisition SuperCluster Pi now has 5 problem-solving, consumer-centric, socially conscious brands under its umbrella increasing their overall reach to over 10,000 customers per month crossing annual run-rate of $2m within less than 6 months of operation.

Talking about the acquisition, Vishnu Prasath Devarajan, Founder of SuperCluster Pi said, “ByNature naturally fits into SuperCluster Pi’s vision of building a healthier tomorrow. This acquisition will help us take a step towards our aim of #SolvingForIndia’s proactive wellness issues and giving consumers the choice to adopt a clean nutrition regimen which can be fulfilled by ByNature’s complete range of superfoods and supplements. As India’s per capita income will cross $3000 shortly, there’ll be an accelerated consumption shift towards proactive wellness. The opportunity to address the demand while empowering entrepreneurs to exponentially grow their brands is what we’re excited about."

About SuperCluster π

SuperCluster π is on a mission to build the “Unilever of Tomorrow” with its consumer-centric, problem-solving & socially conscious brands. They are committed to their purpose of making healthy living possible, accessible and sustainable.

They are driven by the belief that daily regimen, easy access to experts and the right products to address every micro-health and wellness challenge can help in becoming healthy inside-out.
 
SuperCluster Pi’s brands and products combine the richness and advantages of research-backed ingredients with clinically proven efficacy boosters that help individuals take better care of their overall health and wellness. All of this is aimed at making healthy living possible, accessible and sustainable.
 
All of their brands are also socially conscious and every transaction is linked to the UN’s SDGs for empowering non-profits to plant trees and donate meals.

Blend For Food Is Now Launching Its WebMenu Offerings for Food Businesses and Creators

Bangalore, Karnataka, India- Blend For Food, is a super app that is a one-stop destination for all things food - driven by the power of content and community. It is also India’s first Creator Economy driven Content to Commerce food platform. As part of its most recent upgrades, BFF has launched its WebMenu.

The offerings currently extend to food businesses in Bengaluru that provide hassle-free, digital-first food ordering solutions. This feature allows restaurants and home chefs to take their menu/products online within five mins through the 'order direct' model. The model for restaurants is pay-per-use with zero percent listing fees with no app download required. Right from business listing, order management, payment collection and last-mile deliveries, BFF WebMenu allows restaurants and home chefs to enjoy flexible business operations.

The Blend WebMenu also offers an integrated creator marketing tool that allows partner restaurants to collaborate with food creators to drive discoverability and customer outreach.

Highlights from Blend WebMenu

•  Create Online Menu And Go Direct: Digitize menu in a minute on Blend WebMenu. Go direct and drive a more profitable business from on-premise and off-premise customers.

•  Enable All Transactions Via Digital QR: The digital ordering system can be accessed by simply scanning a QR code. No complex setup is required. Enable seamless home delivery, table orderings, and takeaway transactions, coupled with improved efficiency and safety.

•  Delivery & Payment Solutions: Whether one has their own delivery team, or want to tap into Blend’s delivery partners, it is quick and easy to get delivery up and running. BFF has integrated with Razorpay to make the payment options seamless.

•  Customer Experience Management: It is easy to build and customize campaigns that deliver SMS and push messages to customers at just the right time. BFF has the right tools required to build relationships, and turn customers into loyal supporters. 

Hariprasad Shetty, Co-Founder, Blend For Food says, “Blend WebMenu lets you create a hassle-free online business for your restaurant in minutes and deliver seamless consumer digital experiences which is critical for business growth. We are building the technology that powers QR code ordering & payment at the table, online ordering for pick-up and delivery, help the food business manage influencer campaigns, customer loyalty programs, and digital marketing.”

Collaborating with Creators

These partnerships have been viewed as the need of the hour by a lot of businesses in the food industry. It brings about visibility, generates hype and content distribution is much larger. But after the collaboration or completion of deliverables, there isn't a specific and effective way to measure how the posts performed and how much business they were able to bring into the restaurants. Here’s where the Blend WebMenu comes into the picture. The performance of every campaign/creator can be tracked in the backend with specific details about every order and traction garnered.

Blend WebMenu has a curated list of food creators from which restaurants are free to choose who they would like to collaborate with. Creators can also curate their own favourite go-to menu from a restaurant and promote it. There is complete transparency in the ROI that is backed by a well-built CRM system. This is the first time a super-food app is enabling both parties to monetize.

As a Founder of a fairly new Small Business, KRUMBLE, Sarah Nadeem says, “I was relying largely on WhatsApp Business for orders and was exploring Food aggregators for Home Chefs/Bakers. KRUMBLE was discovered by the Blend Community on Instagram and after a detailed discussion on the concept of Blend Community and the Blend for food via Blend WebApp, I was sold! For a nominal commission, I have a robust system for Catalogue and Order Management. I am now able to track Revenue MoM and better understand and determine the trend all under one tool. Also, I no longer have to worry about Order Delivery - it’s all taken care of by Blend via the WebApp.”

Marketing As A Service

The Blend Community is India’s fastest-growing community on Instagram focused on Food, Fashion and Fiction. With a 31K+ strong community, the aim is to scale to 100K by the end of this year. With a mission to deliver impact to the food businesses through creator economy and community tech, TBC has collaborated with the best of the food brands and food creators and helped their business to grow and thrive. As part of the WebMenu, Blend has introduced the Marketing As A Service (MaaS) program that targets restaurants, home chefs and D2C brands. MaaS campaigns (Marketing as a Service) are tailor-made solutions that go hand-to-hand with current business challenges - be it attracting the right target audience, new customer acquisition, or overcoming competitors. 
Here’s how it works:

•  Describe business problem or promotion plans. The Blend team would work with relevant creators based on food, location and the audience one wants to target, to solve the problem

•  The Blend Team can custom create the content for any brand in sync with the brand guidelines

•  Identifying the right platform to amplify the marketing promotion and drive a higher reach for the brand will also be taken care of.

•  Track the progress on a single dashboard and showcase reach and engagement metrics. The dashboard shows what content works best for business. The Blend team is also working on a content-to-commerce model which means now one can compute the revenue a particular piece of content/creator has driven for. So, no more just social engagement metrics but also get to know the real revenue generated via the influencer campaign.​

"As a food creator, the Blend WebMenu has turned out to be a key tool for me to measure the conversions on my posts. I receive elaborate data on a user-friendly dashboard with statistics that help me understand what my audience likes or dislikes. It also helps me show the brands, that I collaborate with, an in-depth report of how the engagement on my content has converted to commerce for them," says Zafir Syed a Food Creator.

This product suite from Blend intends to help food creators like him who struggle to drive accountability and monetization for their content on mainstream social platforms like Instagram.

Orion Choco-Pie & Keventers Join Hands to Create the Original Milkshake

 

The Orion Choco-Pie milkshake is available in 200+ Keventers stores across India

New Delhi: Orion, one of the largest food companies in South Korea and makers of the original Choco-Pie has partnered with Keventers to create the Orion Choco-Pie milkshake in India. This is a new addition to the iconic milkshakes by the Keventers, one of the first ever ‘Made in India’ brands with over 250 outlets.

Founded in 1925, Keventers has long been known for its classic milkshakes. Along with Orion, the Orion Choco-Pie milkshake aims to serve all age groups. Available at 200+ Keventers stores across India, this milkshake is available in the distinct vintage-style, glass bottles across the nation. With the accelerating demand of online food orders, this milkshake is also available on Zomato and Swiggy.

Saurabh Saith, CEO of Orion India said, “As the 'Hallyu' or Korean Wave sweeps across the globe, there is an ever-increasing desire for Korean snacks and Orion wants to satiate this demand in India. The Orion Choco-Pie Milkshake is an excellent substitute for the normal chocolate milkshake and forms a perfect blend of the Choco-Pie and the delicious Keventers milkshake.”

Aman Arora, Co-Founder & Director of Keventers said: Chocolate is unquestionably the most popular milkshake flavour & we believe that the Orion Choco-Pie milkshake shall be a popular choice too – “200+ Keventers locations nationwide offer the Orion Choco Pie milkshake, expanding to new cities & areas. The milkshake's availability on Zomato and Swiggy was a logical progression given the growth of online food ordering."

"The Orion Choco-Pie milkshake wants to increase its popularity and affinity across all age groups. Drinking the Orion Choco-Pie milkshake is the best way right now to remain cool in this heat and also treat your taste-buds simultaneously!”Aman further claims.

About Orion

Established in 1956, Orion is one of the leaders in the world confectionery industry today. The company is one of the largest food companies in South Korea. A global conglomerate, the company is headquartered in Seoul, South Korea with manufacturing facilities in India, South Korea, Russia, Vietnam, & Other locations. The company offers high-quality products that are renowned for their unique taste.

McCain India Releases the Second Edition of India Sustainability Report 2021 - Together-Towards Planet-Friendly Food

 New Delhi, Delhi, India: 

Key Highlights

•16% reduction in pesticide use
•13% reduction in absolute emissions (Scope 1 & 2) | 1% reduction in Scope 3
•23% electricity from renewable sources
• +1000 direct beneficiaries under Project Shakti
• 400 beneficiaries added since 2020 under Project Utthan

In line with its sustainable strategy and alignment to the Sustainable Development Goals, McCain Food (India) launches the second edition of the India Sustainability Report 2021 titled- 'Together-Towards Planet-Friendly Food’. The report showcases McCain’s commitment to celebrate real connections through delicious planet-friendly food while leveraging its ecosystem and partners to encourage sustainability - today, tomorrow and for generations to come.
 
Commenting on the launch of the Indian Edition of Sustainability Report 2021, Mr. DebadattaBaxi, Regional Director, Human Resources, Communications & Sustainability - India, Korea, South East Asia & Taiwan at McCain Foods said, “Being a responsible food manufacturer, our key focus is on preserving the planet, encouraging the use of sustainable practices including the use of renewable sources, maintaining the quality of food in line with nutritional benefits and environment protection and helping communities thrive to facilitate a sustainable livelihood. We aim to produce delicious food using the best sustainable methods as we are driven by the philosophy- ‘Good Ethics is Good Business’. We believe in working on strong foundations to build a safe, ethical, secure and inclusive work environment for the employees. We want to achieve sustainable future for all, keeping in line with United Nation’s Sustainable Development Goals (SDGs). The India Sustainability Report 2021 highlights ways in which we are committed towards bringing sustainable growth and how we have managed to bring a positive change with resource efficient operations, therefore, ensuring transparency among our customers.”
 
Being one of the largest producers of Potato specialties and French Fries, McCain aims to make food with clear commitments towards the farmers, communities, environment and consumers, thus working towards integrating sustainable business practices across operations- from Farm to Table.
 
4 Key Pillars to bring sustainable growth and positive impact

•  Smart & Sustainable Farming​

McCain puts a key focus on improving agriculture resource efficiency, with the best use of innovation and technology and mitigating climate change. This includes sourcing potatoes from local farmers to reduce Co2 emissions and minimizing pesticide-use. The growers work in line with the Good Agricultural Practices (GAP) to ensure safety, sustainability, soil health and biodiversity. Company's efforts to shift to sustainable farming include advancing regenerative agriculture to enhance biodiversity and soil health, given the increasingly unpredictable climate.

•  Resource Efficient Operations​

McCain believes in producing delicious food with efficient use of natural resources such as saving energy and water and targeting zero waste by adopting recycling practices. 

•  Good Food

Good-quality food is produced by using ingredients recognized by the customers and making healthier choices for future products. To achieve this, McCain continues to work on the elimination of Palm Oil by the year 2025 and switch to environmentally friendly alternatives. The nutritional values are communicated to the customers on the packaging so that they can make informed decisions. 

•  Thriving Communities

The organization is committed towards partnering with community development projects to bring a change in the lives of farmers and empower women. Project Utthan and Project Shakti are two such projects which have been initiated in the districts of Gujarat-Mehsana and Sabarkatha. Company's work with communities also includes donating meals among the families of farmers and launching Employee Volunteering Day to devote one day towards working for charity.

The Global Sustainability Report 2020 with India-specific data released last year majorly focused on the challenges posed by the pandemic and climate change. From focusing on sustainable packaging to advancing regenerative agriculture, McCain Food keeps sustainability at the heart of the business.
 
Learn more about McCain’s sustainability commitments as well as its journey towards delivering planet-friendly food in Together, Towards Planet-Friendly Food, 2021 India Sustainability Report Summary at mccainindia.com/sustainability.
 
For more information, please visit https://www.mccainindia.com/. Follow McCain on Twitter @McCainFoodsInd and Instagram @mccainfoods_india and like it on Facebook at McCain Foods India.

About McCain Foods (India)

McCain Foods Ltd. is one of the world's largest producers of French Fries and Potato Specialties. Headquartered in Florenceville, New Brunswick, Canada, McCain has grown to become a global leader in the frozen food industry with 49 production facilities, 22000+ people and its footprints across 160 countries. McCain Foods (India) is a wholly-owned subsidiary of McCain Foods Limited in Canada. Since 1998, McCain has been engaged in agriculture R&D and in development of the frozen food market in India and subcontinent countries. McCain products are used by leading fast food chains, hotels, restaurants, catering companies and are popular for in-home consumption.

Founded on a simple philosophy of good ethics is good business, McCain’s business and its Corporate Responsibility strategy is guided by its purpose of "Be Good. Do Good". As a responsible entity, McCain believes in celebrating real connections through delicious planet-friendly food while leveraging its ecosystem and partners to bring sustainable growth and positive change - today, tomorrow and for generations to come. Being one of the largest producers of French Fries and Potato Specialties across the world for six decades, McCain Foods’ constant endeavour is to reduce the impact on the planet, by producing delicious food in a sustainable and responsible manner. Company’s CSR strategy focuses on five key areas: Agriculture, Operations, Food, Communities and Employees.

Pescafresh Launches World’s First Live Commerce in Seafood and Meats Category

 

Mumbai, Maharashtra, India 

•  What you see is what you get: Pescalive will display fresh stock 

•  This direct model by Pescafresh will give customers the freshest seafood and meats possible 

India’s first D2C Seafood and Meat brand Pescafresh is launching the world’s first live commerce tech property - Pescalive - in the seafood and meats space. Many customers believe that finding fresh, high-quality seafood online is full of obstacles, trepidation and misrepresentation. Pescalive, which has been developed by an in-house tech team, will showcase ‘fresh catch of the day’, taking customers in real time to the source.
 
Pescalive promotes the ‘catch’ to ‘kitchen’ concept, showcasing fresh stock from shore to door. Customers can buy seafood on a first come, first serve basis in real time. Consumers will have the option to embark on a journey from fishing vessels to fresh farms, get to look at the processing centres, explore live cooking marathons, expert panel talks and influencer engagements among other activities.
 
“As a brand that has believed in democratising freshness since the last 15 years, we have been pained to see how technology has been misused to spread the wrong messages or to misguide the consumers. At Pescafresh, we believe that transparency is the key and we are keen to pioneer and usher in a new era of eradicating opaqueness from this category. With Pescalive, what you see is what you get. As a conscientious brand, we will use the technology in a responsible way and for reasons that technology is meant for, with the core being "transparency. The opportunities are infinite with Pescalive," said Sangram Sawant, Founder, Pescafresh.
 
“With a vision to shape a new generation of internet commerce, Pescafresh has taken a leap in bringing in an interactive live buying experience. Informed decision making and what you see is what you get, form the underlying principles of this new technology launch, termed Pescalive. As a tech first and tech unlimited company, we are immensely excited about launching Pescalive and we are confident that it will change the way our customers experience the brand, as it will inform, entertain and empower them. Stay tuned, as it will only get better, richer and more engaging, as we continue to invest in tech and bring in delightful new experiences,” said Kazhiyur, Chief Technology Officer, Pescafresh.

Recently, Pescafresh raised funds, which will be invested in geographical expansions and technological intervention. Pescafresh, which is currently present in Mumbai, will soon launch its operations in Pune, Delhi and Bengaluru.

Founded in 2004 by Sangram Sawant, Pescafresh functions on the farm-to-fork business model. The brand owns the entire back-end supply chain, including stringent cold chain control, procurement, processing and storage, so that the products’ quality and freshness is maintained right from the initial stages to the time it reaches the customers. Pescafresh is introducing an additional 100 products across the raw and RTE -RTC product line.

About Pescafresh

Founded in 2004, Pescafresh is India’s first direct-to-consumer seafood and meat brand that pioneered home delivery in temperature-controlled EPS boxes. It operates on a farm-to-fork model, owning the entire back-end supply chain and cold storage chain. Pescafresh caters to the customer’s doorstep with a tantalising culmination of variety and taste at an affordable price. Pescafresh has deep insights into Modern retail across formats including ABRL MORE, Natures Basket, Big Bazaar, Easyday, Le Marche, and others. The company has an established supply chain that sources the freshest seafood from over 40 landing centers and is credited with importing the first consignments of fresh chilled salmon from Norway, Scotland and Canada. The company has received funding from marquee investors such as Blume Ventures, Elara India Opportunity Fund, UK and Rehan Yar Khan of Orios Ventures. Pescafresh aims to expand geographically across 10 cities in the country in 2022, also plans to introduce an additional 100 products across the raw and RTE - RTC product line. Pescafresh has transitioned to a tech/product first differentiated Seafood and Meat brand.

Protinex Launches a New TVC; Highlights the Importance of Strength in Daily Life

Mumbai, Maharashtra, India – 

•  Through this TVC, the brand wants to bring alive the issue of low protein intake leading to lack of strength

•  TVC captures an Indian adult’s inability to carry out daily activities owing to low muscle strength

​With an aim to drive conversations around the critical need to maintain adequate muscle strength among Indian adults through right protein and nutrition intake, Protinex, the flagship brand of Danone India, today launched a new commercial on television and digital platforms. The TVC portrays the life of an Indian adult who is unable to carry out basic household chores due to tiredness and lack of strength. The TVC culminates with an expert shedding light on muscle loss as one ages and expresses his concern over the declining muscle strength of Indians over 30 years of age. The slice of life TVC was conceptualized by DDB Mudra and draws inspiration from our daily life and demonstrates how declining strength encumbers an individual’s ability to enjoy life with his family.
 
Poor muscle mass and strength of Indians is a growing concern. Sedentary lifestyle among adults in India has become more common than before. People above 30 are now experiencing multiple health problems due to lack of physical activity, improper diets, and poor lifestyle choices, leading to tiredness and lack of strength. As per a recent study - more than a whopping 70% of Indian adults have poor muscle health with 68% lacking adequate protein levels. The low consumption of vital nutrients has led to nutritional deficiencies among people, thereby causing decline in their energy levels to perform regular tasks, lower physical stamina and wellbeing.
 
Sriram Padmanabhan, Marketing Director, Danone India commented, “Protinex is committed to create awareness about Protein. Indians often neglect protein in their diets and the core reason behind this is lack of understanding around adequate protein intake and the pivotal role it plays in helping one lead an active and healthy life. Through this TVC, our intent is to build awareness around the fact that muscle loss can lead to lack of strength, if not addressed appropriately with adequate protein intake and physical activity.”
 
Pallavi Chakravarti, Creative Head-West, DDB Mudra, “As someone who was 30 a long time ago, it really shook me up to know about the muscle loss and weakness that starts to creep up on us post thirty years of age. Because it is not outwardly visible, we end up telling ourselves that we don’t feel the tiredness either. Time to acknowledge the need for protein and therefore, for Protinex in our daily lives. Through this TVC we want to bring alive the dilemma grappling Indian adults as they deal with decline in health of their muscles.”
 
The TVC/Campaign which goes live today can be viewed on Protinex’s YouTube channel and other social media assets.
 
TVC link: https://www.youtube.com/watch?v=cAhhg2Uz0CM

Pizza HutIntroduces a Lighter, Crispier San Francisco Style Pizza in India

New Delhi, India – Pizza Hut, India’s most loved and trusted pizza brand, has launched its lighter, crispier, and tastier San Francisco Style Pizza in India. A pizza lover’s delight, the San Francisco Style Pizza can be enjoyed with all existing topping combinations – veg & non-veg available in the Pizza Hut menu with Chef's Special Sauce and Extra Virgin Olive Oil drizzle. San Francisco Style pizzas are being offered at just Rs. 129 for one and with Pizza Hut’s newly introduced 1Plus1 offer, consumers can also enjoy 2 personal pizzas at just Rs. 249. With a subtle sourdough flavour, each San Francisco Style Pizza is hand-stretched giving it a light, crispy texture with a unique and amazing mouthfeel unlike any other. Consumer demand for handcrafted pizzas with distinctive crusts is on the rise which makes the San Francisco Style Pizza a perfect offering for our always experimenting. Customers across India can order through Pizza Hut’s all-new mobile app or website for delivery and takeaway or walk into the nearest Pizza Hut restaurant for a great dine-in experience.

 
As part of the San Francisco Style pizza campaign, Pizza Hut has released two new fun digital films featuring the brand’s magnetic ambassador Anuradha Menon and has roped in top influencers across genres like lifestyle, food, and entertainment to create engaging content for its millennial-minded audience. 
 
Speaking about the launch, Neha, Chief Marketing Officer, Pizza Hut India said, “At Pizza Hut we always give our customers what they love! So, while we are known for our signature pan pizzas, we are thrilled to introduce a new sensation – the San Francisco Style Pizza. These pizzas come with a lighter, crispier crust and a chef’s special sauce to tingle your taste buds. We are sure our always experimenting audiences would enjoy this new global pizza experience.”
 
Pizza Hut will be rolling out an extensive marketing campaign themed on its bold new brand platform called ‘Dil KholKe Delivering’ to promote the San Francisco Style pizza range and let people know that Pizza Hut doesn’t just deliver, it delivers ‘Dil Kholke’. And what do they deliver? Not just the best tasting pizzas in India, but also great value for money, warm and friendly customer service, an easy, hassle-free ordering experience, and the promise of ensuring ‘Trust in Every Bite’. And all this would be delivered in every channel you access the brand through – Dine-in, Takeaway or Delivery.
 
The brand follows all regulatory protocols and guidelines issued by the government, WHO and FSSAI for maximum food hygiene and safety of customers. Baked at 240 degrees which eliminates all viruses the pizzas are packed in disinfected, tamper-proof boxes. Fresh, sanitized vegetables and FSSAI-licensed ingredients are used in all food preparations to ensure great quality and taste.

About Pizza Hut India
 
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company in the world. Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 18000 restaurants in more than 100 countries. In June 1996, Pizza Hut made its foray into India with a restaurant in Bangalore and was the first international restaurant chain to pioneer this category. The restaurant brand offers an exciting menu consisting of its signature pizzas, appetizers, pasta, desserts and beverages. Pizza Hut India has been recognized by ET Brand Equity as the ‘Most Trusted Food Service Brand’ for 13 years and has been felicitated with the title of India’s 70 Most Trusted Power Brands in 2017-2018. In 2021, Pizza Hut India was recognized as the 3rd best, most trusted brand in the Asia Pacific region by Campaign Asia and won the silver award in February 2022 at the ET Brand Equity Brand Disruption Awards for its hugely successful Influencer Marketing campaign for Momo Mia pizza. Amongst other awards, Pizza Hut bagged the award for Best Influencer Campaign at IPRCCA 2022 and the Most Admired Food Service Retailer Award for Marketing and Promotions at Pepsi Images Food Awards 2022. Pizza Hut India also won Gold in Best Promotion of TV Show on social media, Gold for Best Movie Promotion on social media and Silver for Best Influencer Marketing Campaign at Mad Over Marketing Awards 2022. Pizza Hut is the most preferred pizza brand in India, given its freshest, tastiest & affordable Pizzas

WestStyleClub Hosts Cooksmiths in Association With IHCL SeleQtions

Mumbai, Maharashtra, India – WestStyleClub - the exclusive subscription program from one of India’s leading fashion brands, Westside hosted ‘Cooksmiths’ a unique culinary contest exclusive for kids in association with IHCL SeleQtions Hotels in Mumbai on 16th and 17th April at The President, Mumbai.

The event had kids from WestStyleClub members from the catchment showcasing their cooking skills under the guidance of top chefs. Additionally, Westside featured their latest summer holiday collection with pop-up shops at the event from brands like Y&F, Utsa, Studiowest, LOV, WES & HOME. Two more chapters of the event are planned at The Connaught, Delhi on 23rd & 24th April & Blue Diamond, Pune on the 14th & 15th May.

Commenting on this exclusive association, Mr Umashan Naidoo – Head Customer & Beauty, Trent Ltd. said “We’re super thrilled to be collaborating with the IHCL SeleQtions hotels. It is the perfect event for us to build community with WestStyleClub. The Cooksmiths x WSC event is a fabulous platform with a great brand match. It will inspire budding chefs & help mums or dads understand nutrition better. These concepts of teaching resonate perfectly with the brand. We are also excited to use the space to pop up our very exciting Holiday Shop & tell customers more about WestStyleClub.”

The cook-off aims to uplift culinary aspirations of the young kids while focusing on the importance of team building and leadership skills while the parent members enjoy shopping from Westside pop-up shops. Guests will also have a chance to visit the Holiday Shop by Westside and witness the exclusive collection on display for kids and adults alike.

Taljinder Singh, Senior Vice President SeleQtions & Mumbai, said, “In line with our commitment of creating unique experiences, Cooksmiths is an endeavour to engage young minds and fuel creativity. I’m excited as Cooksmiths offers them a unique platform to discover not just food but also harness imagination and creativity. We are looking forward to kick-off this one-of-a-kind experience from the foremost dining destination – President, Mumbai – IHCL SeleQtions.” 

Pre-Sales Open - India's Tastiest Vegan Protein Powder, with 25.7 Grams of Protein per Serving

Coimbatore, Tamil Nadu, India – Vegan Way, a brand of Supercluster Pi (House of Brands), is gearing up to officially launch the first of its kind vegan protein powder made from pea and brown rice protein combined with other superfoods. With 25.7 grams of protein per serving (The highest protein content as a percentage in 33 grams serving), it could solve the protein deficiency that 80% of Indians face. Vegan Way’s pre-sale is currently open, while the brand is set to officially launch in May.

How much daily protein consumption per day is sufficient?
 
The protein recommended dietary allowance(RDA) for an average adult is 0.8-1.0 g per kg of body weight or 50-60 g of protein per day for the healthy adult population. Low, depleted, or compromised protein levels caused by modern living, stress, and minimal physical activity causes health issues such as inflammation, mood swings, hair, nail, and skin problems. Over 80% of the people in India have a protein deficiency that goes unnoticed while 93% of them are unaware of their daily protein requirements and the deficit in their diet. This, if unaddressed, leads to other severe consequences like fatigue, fatty liver and a decrease in natural immunity.

Why Is Protein Essential? How is Plant-Based Protein different from Animal-Based Protein?
 
Protein is a necessary component of life, and it is utilised for all bodily functions and makes hormones, antibodies, enzymes, tissues, and energy. A high-protein diet aids the body's repair and regeneration of cells. Maintaining a good acid-alkaline balance in one's body helps to keep acidity in check. The benefits of plant-based protein include increased intake of fibre, lower risk of cardiovascular disease and some types of cancers, and benefits for weight management.

Additionally, plant-based proteins do not contain some of the unhealthy compounds found in meat, including saturated fat and cholesterol. While animal-based proteins are considered complete proteins, they may negatively affect one's digestive system and contribute to the development of certain disorders and health complications that mainly affect the liver and kidneys. With a projected worldwide population of nine billion people by 2050 and a growing protein scarcity, Vegan Way offers a fresh and new-age approach to combat protein deficiency.
 
Why choose Vegan Way?
 
Vegan Way’s protein powder is derived from plant-based proteins making it more fibre-rich. The ingredients for the powder are non-GMO, sustainably sourced and have no artificial flavours or colours making them intrinsically healthier for the body.
 
It’s easy to switch to Vegan Way from regular protein powder because of its tasty flavour - Cafe-Mocha which can be consumed as a drink or as a flavour enhancer in a regular smoothie. This protein powder also acts as a healthy alternative to flour for baking cookies & other baked goods. The small sachet is easy to carry and effortless to mix and is consumable in seconds.
 
For consumers who are not fitness junkies, this acts as their daily protein intake guarantee and reduces their carbon footprint considerably.

The Ingredients In Vegan Way Protein Powder

Vegan Way(www.getveganway.com) is a good alternative for people who wish to follow or are currently following a vegan diet or are lactose intolerant. Supercluster Pi’s team of formulation specialists and nutritionists arrived at a unique formula that consists of:

Protein Blend:

The Protein Blend consists of Pea Protein, which is a rich source of protein and is a great source of iron that helps with muscle growth and its development while Brown Rice is an excellent source of dietary fibre and protein, is hypoallergenic and also contains high levels of magnesium.

Digestive Blend:

The Digestive Blend consists of Bromelain, an enzyme extracted from the stem of pineapples that fights pain and inflammation in the body. Papain, a proteolytic enzyme obtained from the raw fruit of papaya, helps improve digestion. Himalayan pink salt contains a total of 84 minerals and is a nutrient-rich alternative to white salt, which helps improve sleep quality.
 
Multi Green Blend:

The Multi Green Blend consists of Spinach, Moringa, Alfalfa, Chlorella, Barley, Amla, and Spirulina. This blend is loaded with fibre and protein and is stuffed with tons of nutrients in a low-calorie package, while certain ingredients(Alfalfa and Amla) are known to boost the immune system and help to reduce inflammation and cholesterol levels while also promoting weight loss. The major outcome of this blend is that it promotes good digestive health and aids weight management.

Antioxidant Blend:

The Antioxidant Blend consists of Curcumin Extract, Green Tea Extract and Grape Seed Extract that is rich in antioxidant qualities. This blend aids weight management, boosts metabolism rates, and improves blood circulation and wound healing.

Weight Management Blend:

The Weight Management Blend consists of Nigella Sativa, Guggul, Cumin Seeds, Aloe Vera and Garcinia Cambogia. These ingredients help with weight management as it is shown to improve levels of fasting sugar and keep the average blood sugar levels steady. Ingredients like Guggul aids in the proper functioning of the thyroid gland and helps promote the healthy secretion of thyroid hormone while Cumin seeds increase the activity of digestive enzymes in the gut while removing the bad cholesterol from the body.

Other Ingredients:

Coconut Water Powder: Coconut water powder contains an abundance of electrolytes that help rejuvenate the body after a tiring workout session.
 
Cafe Mocha Flavour: The flavouring within Vegan Way protein powder combines the goodness and taste of coffee and chocolate.

Stevia: Stevia is considered the best sugar substitute and is a natural sweetener. It consists of 30 to 150 times the sweetness of normal sugar while containing zero calories!

Pre-Sale Offer
 
For first-time customers, Vegan Way offers a discount of 50% OFF for their protein powder with the additional launch offer of 20% OFF on purchases with a value above Rs. 1299.
 
The Vegan Way protein powder is also available on Amazon, 1MG, Flipkart, Meesho and will be available on other e-commerce platforms soon.

About Vegan Way

Vegan Way, a brand from the House of Brands, Supercluster Pi, is set to launch products that are vegan based and at the same time delicious. Starting with protein powder in the cafe-mocha flavour, the brand will launch additional flavours in the months to come. Packing the goodness and benefits of research-backed processes and infusing it with clinically proven ingredients, Vegan Way's protein powder will allow people to lead a happy, healthy life and experience what it feels like to be fully energised every day!