HerSheInbox set to Revolutionize the Indian Fashion Landscape

CHANDIGARH, India: HerSheInbox has taken the Indian fashion world by storm with its bold yet tastefully designed fashion catering to the Gen Z and the Alpha Generation.

The brand is a reflection of the philosophy, 'the way you dress is the way you feel'. It boasts of a collection that embodies the spirit of the new generation and is tailored to make a statement which reflects functionality and comfort in every element.

HerSheInbox derives its name from the rising use of pronouns, 'Her' and 'She' coupled with  the large number of young women identifying with this.

The brand was born out of the recognition of the urgent need to address the fashion needs of younger women. Armed with a Master's Degree in International management from King's college London, Gunjan Garg, the Founder and Director of HerSheInbox carved a path  to revolutionize the clothing industry for young women in India through her unparalleled intuitive design aesthetic.

This is a brand made by women and for women, with more than half the workforce at HerSheInbox dominated by female work staff to create clothing that resonates with the women of today.

HerSheInbox strives to create a sustainable brand by performing each step of the manufacturing process inhouse. Every piece of clothing is carefully designed keeping in mind the climatic conditions of India to ensure maximum comfort. The product is tailored keeping the consumer's wellbeing in mind, the consumers should not only love the fashion aesthetic of the product, but must also feel comfortable wearing it. This is a true made in India story.

The growing demand of products within less than three months of the brand's inception is a testament to the success of HerSheInbox. The warehouse had begun dispatching over 1000 orders daily across the Indian subcontinent. Today, the website experiences a daily traffic of over 50k visitors.

It is an iconic brand with a devoted following that offers effortless fashion essentials at affordable prices. HerSheInbox anticipated the needs of Indian women and catered to it. The brand strives to create clothing that empowers women and makes her feel one with her skin.

HerSheInbox is synonymous to bold and quirky designs ranging from oversized tees to crop tops made for young women who aren't afraid to experiment and let their fashion speak for themselves.

This is a revolution and we're ready for it.

HerSheInbox clothing is now at your fingertips:

Website link: https://hersheinbox.com/

Instagram Profile: @hersheinbox

Facebook Profile: https://www.facebook.com/hersheinbox

About HerSheInbox

HerSheInbox is an India based startup that is set to revolutionize the fashion industry with comfortable yet uber chic styles. The company was founded by Gunjan Garg with a humble vision to empower women through the clothes that they choose to wear.

Top Celebrity Chefs Joins OneRare, the World's First Food Metaverse

New Delhi, Delhi, India : OneRare, the first-ever project to build a metaverse for food, gaming, and NFTs on the blockchain ecosystem have announced their collaboration with top celebrity Chefs Arnold Poernomo, SaranshGoila& Jaimie Van Heije. 

With this collaboration, OneRare’s revolutionary concept of the world’s first Food Metaverse on the blockchain has caught the eye of foodies around the world. OneRare will be tokenizing the Chefs’ signature dishes as NFTs, and players will be able to claim these special artworks by collecting ingredients and playing the game.

Supreet Raju, Co-founder, OneRare said on the collaboration, "We are very excited to collaborate with the best forces in the Food & Beverage industry celebrity Chef Arnold Poernomo, Chef SaranshGoila, and Chef Jaimie Van Heije. We would like to expand the idea of Foodverse with the help of these pioneers and celebrate their culinary journey as NFTs in the foodverse at a Global scale."

With the rapidly growing reach of the blockchain, the Chefs will get to interact with international audiences for the first time and introduce them to exciting culinary concepts from their part of the world.

With the recent successful fundraise of $2M from notable angels & the biggest funds in crypto, OneRare is now ready to grow their Foodverse. OneRare’s engaging gameplay brings the global F&B industry onto the blockchain for the first time, and keeping in mind the global appeal of Food, the project is striving to partner with top chefs from various countries to celebrate culinary delights from every corner of the world.

Speaking about the collaboration - Chef Arnold Poernomo said, “The success to my passion for the food industry & is now making his way to the blockchain to explore the new realms of Food. “Food brings people together Combined with metaverse and Onerare, the possibilities are endless and for sure delicious”."

Sharing his thoughts on the collaboration, Chef Saransh Golia said, “From being a chef in my home kitchen to teaching and creating recipes virtually I've learned that food really has no boundaries. Super excited to explore this new chapter of food in the metaverse by OneRare. The fact that you can create your favourite recipes in the metaverse and own dish NFTs is fascinating for me. I'm really looking forward to showcasing my favourite dishes on OneRare, and hoping to make the metaverse a delicious space.

Sharing his thoughts, Chef Jaimie Van Heije said, “I love to create the best dishes out of nearly nothing. “I’m very in love with the idea of OneRare, like there is a connection in my restaurant with the food and the client. There is also a connection between crypto, the food, and the beverage sector. I truly love the idea and I can’t wait to play!”

Distant from the regular noise with a completely different dimension, OneRare is penetrating the blockchain metaverse and it is poised to be a major milestone in this sphere. The project is leveraging the increasing number of GameFibuffs and a growing community of food lovers spread across various parts of the globe to redefine the concept of an existing virtual realm.

With OneRare, the blockchain metaverse will cater to global audiences as food mavens will have an opportunity to come into the Foodverse and monetize it while exploring it to the fullest. Foodies can farm for ingredients, trade them at the Farmer’s Market, or head to the Kitchen to claim Dishes. The Foodverse also features a Playground where users can use their NFTs to battle in mini-games. 

Sudeep Pharma Forays into Nutrition with the Launch of Sudeep Nutrition Pvt. Ltd.

 

Mumbai, Maharashtra, India : Sudeep Pharma Pvt. Ltd., India’s leading producer of Mineral Actives and Pharmaceutical Excipients, today announced its new venture Sudeep Nutrition Pvt. Ltd. in Vadodara, India. The newly formed entity is a 100% subsidiary of Sudeep Pharma which aims to provide value-added functional food and nutritional ingredients.

 
The new state-of-the-art facility, spread across 40,000 square meters with a capacity of 50,000 MT, will be a one-stop solution for food, beverage, nutraceuticals, and nutritional products manufacturers. As the world's population grows more aware of the impact of health habits on life expectancy, the new plant will cater to the global demand of custom nutrient premixes as well as several food and nutritional solutions that include encapsulated vitamins, minerals, and spray dried range of food ingredients.
 
Commenting on the inauguration, Mr. Sujit Bhayani, Chairman and Managing Director of Sudeep Group said that, “We are delighted to start our new Nutrition focused entity. Our portfolio is unique and designed to service the end-to-end nutritional needs of today’s B2B food and nutrition industry. We aim to deliver more value to our current and prospecting customers and I strongly believe that this facility will add to the overall growth of Sudeep Group into new horizons.” 
 
Mr. ShanilBhayani, Executive Director of Sudeep Nutrition reflected upon the contemporary time and evolving consumer needs. “We see tremendous opportunity not just within India but also globally in the processed foods and beverages as well as infant and medical nutrition market. Today’s consumers are becoming more aware of healthy lifestyle choices and are actively looking for nutritional food products that they can rely on. Our goal is to support healthier living and improve the quality of life and our new unit is a clear step towards contributing to it. We aim to enrich the health and empower lives.” 
 
“As one of the fastest-growing economies in the world, we believe this new green-field project will significantly add to the overall growth of Sudeep Group. By expanding our portfolio, we aim to deliver more value to our customers,” said Mr. Pankaj Nemade, Executive Vice President & Business Head.
 
Sudeep Nutrition takes privilege in providing solutions that amplify the efficacy of products which eventually promise a better and healthier life. With this thought, the organisation embarks on a new journey towards building a healthier tomorrow.

About Sudeep Nutrition

Sudeep Nutrition Pvt. Ltd., a wholly-owned subsidiary of the Sudeep Group, established in 1989, strives to deliver value-added ingredients to the food, beverage, and nutrition industries across the world. Its vision to become a company of possibilities, and a brand that is all about its customers are followed up religiously by ensuring consistent production, quality, and optimal client satisfaction. Sudeep Nutrition, with its products, promises to cater to the global demand of fortification premixes as well as food and nutritional ingredients that include the encapsulated vitamins, minerals, and spray dried range of food ingredients for better and healthier tomorrow. As a customer-centric company, it focuses on being environmentally responsible and thus positively impacting everyone's life with ingredient solutions that can be delivered through cutting-edge technology to benefit their health. Sudeep Nutrition Pvt. Ltd. forms a part of the Sudeep Group of industries which also includes Sudeep Pharma Pvt. Ltd., Sudeep Pharma USA as well as a joint venture with a leading German manufacturer of excipients and coatings, JRS Pharma. 

National Survey Finds That Almost 60 Percent Consumers Are Eager to Purchase Alcoholic Beverages Online - YouGov Study

 

97% Consumers Have Faced Challenges When Buying Alcohol – Crowded Alcohol Stores a Big Concern

Mumbai, Maharashtra: Maharashtra leads the way in-home delivery of alcoholic beverages, with 1 in 5 respondents indicating this as their most often used mode

Safety and convenience have been cited as key reasons to prefer the e-commerce channel to buy alcoholic beverages

The online channel offers consumers more choice leading to innovation within the category and incremental revenue opportunities for state governments 

​COVID-19 has fast-tracked the digitization of businesses in India, but can all industries be channelled online? Is e-commerce truly the next step for every industry? YouGov, one of the world's leading full-service market research companies, surveyed to understand the consumer sentiment and interest towards the availability of alcoholic beverages through the e-commerce channel. The extensive survey received around 2,000 responses from consumers across five states.

The survey's findings brought to life the fact that 97% consumers have faced challenges while buying alcohol. Responses to the survey highlighted safety issues, cramped/ crowded stores, general inconvenience in terms of time, effort, and lack of variety as top factors contributing to the underwhelming experience of buying alcoholic beverages from traditional outlets. Therefore, it is unsurprising to see that 57% consumers say they are likely to purchase alcohol from online platforms if made available in their states. For example - consumers in Maharashtra, one of the few progressive states where the government has permitted home delivery of alcohol beverages, have swiftly hopped onto this bandwagon, with 90% stating that they have had a positive shopping experience and generates an additional revenue stream for state governments and the entire industry as a whole.

The survey highlighted that 58% of the consumers log onto e-commerce channels in general due to the availability of a diverse range of products, opening inroads for high-decibel opportunities in product innovation and premiumization.
 
From a state-to-state perspective, 62% respondents from Maharashtra showed a higher preference of purchasing alcohol through existing home delivery channels, closely followed by Haryana and Chandigarh at 59% where consumers are keen to order through e-commerce channels. This highlights the potential Maharashtra has to drive this growth while also paving the way for more states to follow the home delivery or online model of alcohol purchase based on its success. Fueling this change, as we move forward, 61% consumers indicate that they would want to continue using e-commerce platforms even post the pandemic, and 52% noted that e-commerce platforms have been of enormous help during the pandemic when one can avoid stepping out to crowded stores.

Another interesting point revealed by the survey was the alcohol drinking preferences of consumers where Beer emerged as the favoured drink of choice where 43% respondents indicated a preference for the beverage.

The survey findings indicate that the Indian consumer and the alcohol beverage industry is waiting for policymakers to offer the ecosystem and the much-needed efficiency by adopting international best practices through a revolutionary shift towards e-commerce. Globally as well, the pandemic has catapulted the value of the e-commerce channel for alcohol. Estimates by IWSR, the leading source of data and analysis on the beverage alcohol market, has revealed that the beverage alcohol e-commerce value has grown by 42% in 2020 and will reach US$24 billion. There have been notable increases in key markets, including France, where strong growth for this channel was witnessed, Italy where the environment for this channel was historically unfavorable, the last year witnessed robust growth with on-trade wholesalers moving into the channel, Argentina, where e-commerce offerings were rapidly developed to implement strict lockdowns and finally, China where the channel benefitted from strict movement restrictions. Given India's favourable demographics, the e-commerce model for alcohol could prove to be fruitful as it opens new revenue streams, promotes moderation, offers accessibility and availability to more choice, and subsequently, innovation.

Survey Demographics:

2000 responses were received from five key states Haryana, Maharashtra, Uttar Pradesh, Karnataka, and Telangana. 70% respondents were men while 30% respondents were women. YouGov’s online panel of 200,000 Indian panelists and all participants are validated citizens who had to be registered with YouGov to participate in this survey.
_________________________________________________________________________
*Home delivery of alcohol is available in Maharasthra amongst the states surveyed

About YouGov

YouGov is an international research and data analytics group. Our mission is to supply a continuous stream of accurate data into what the world thinks so that organisations can better serve the communities that sustain them. Our 15 million registered members provide us with a highly engaged proprietary panel that delivers thousands of data points on consumer opinions, attitudes, and behaviouron a daily basis. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations. With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East, India, and Asia Pacific, YouGov has one of the world’s largest research networks.

ITC Ltd.’s Fabelle unveils The Heart of Gold Collection; India’s first luxury chocolate crafted with 24k edible gold

 

-       

whose significant contributions in their respective fields have positively impacted, improved & enriched the lives of many in our country. 

National: ITC Ltd.’s Fabelle Exquisite Chocolates, the pioneers of luxury chocolates in the country today, announced the launch of a unique Heart of Gold Collection. Launched at a virtual event, the Heart of Gold Collection is a first of its kind offering crafted with 24 karat pure edible gold. Ahead of Diwali, the brand in its quintessential style launched the gold infused chocolates co-curated by Fabelle Master Chocolatiers and Michelin Star Chef Marco Stabile. Chef Stabile is an Italian culinary legend, globally acclaimed for his creations with edible gold. The confluence of rich expertise brought forth by Chef Stabile’s global experiences, learnings and sensibilities in collaboration with the brand’s unique capability and craftsmanship of Fabelle master chocolatiers has led to the creation of Fabelle Heart of Gold Collection.

Fabelle Heart of Gold Collection is our endeavour to acknowledge and celebrate the
extra ordinary feats achieved by select illustrious citizens and organisations whose meaningful contributions have helped in nation building and helped society at large. Eminent personalities like Dr. Devi Shetty, Chairman and Executive Director of Narayana Health, Ms. Amla Ruia, Founder, Aakar Charitable Trust and Mr. Krishna Nagar, Gold Medallist, 2020 Summer Paralympics were honoured with the Fabelle Heart of Gold Title for their exemplary achievements and contribution. The dignitaries were felicitated with the specially curated Heart of Gold Collection range inside a limited edition mahogany wooden case as a token of recognition of the impact they have created in the society.

Distinguished in the country for his medical prowess, Dr. Devi Shetty led Karnataka's COVID task force with his selfless compassion and profound knowledge. It is under his successful leadership that a robust healthcare ecosystem was established helping the state battle the pandemic efficiently. Ms. Amla Ruia, the founder of Aakar Charitable Trust, has transformed close to 500 villages in Rajasthan using traditional water harvesting techniques and building check dams making a difference to the lives of over 2 lakh villagers and their families. Mr. Krishna Nagar, the 22-year old shuttler, who has won the Gold Medal at 2020 Summer Paralympics, has made the country proud and has paved the path for millions of aspiring individuals to overcome their challenges and beat the odds. His committed passion for the sport coupled with his vision to eliminate barriers between para sports and traditional sport formats has resulted in his success making the country proud.

The Heart of Gold Collection has been inspiringly crafted to highlight their characteristic virtues like valour, knowledge, compassion, purity and persistence. It is the amalgamation of all these qualities that conjoins to form a true Heart of Gold and has been reimagined in the form of pralines with 24 karat edible gold. The Valour praline represents the red of courage in the form of ruby mousse filling along with crisps coated in 24 karat edible gold. The Knowledge praline showcases the enrichment of the mind in the form of an almond – hazelnut praline with rich dark mousse and 24k edible gold coated crisps. The Compassion praline finds its expression in the soft notes of milk choco mousse paired with alphonso mango conserve and 24k edible gold coated crisps. The Purity praline has been reimagined in a pristine white mousse with a hint of lemon and 24k edible gold coated crisps. Lastly, the enduring spirit shines on in a golden caramel filled hazelnut-almond praline with 24 karat gold coated crisps in the Persistence praline. 

Expressing his delight, Mr. Anuj Rustagi - Chief Operating Officer - Chocolates, Confectionary, Coffee and New Categories - Food Division, ITC Limited said “Over the years, Fabelle has been committed to curating revolutionary launches with an endeavour to elevate the Indian chocolate palette. To be able to present inimitable experiences to the Indian chocolate connoisseur has inspired us to craft unparalleled chocolate creations. We are extremely thankful to Chef Marco Stabile who has guided us in our journey of creating another chocolate masterpiece.  We are further exhilarated to honour the heroes of our country who have successfully treaded the difficult path and led our country to moments of pride and joy with their sheer determination and dedication to excel in their respective domains.’

Elaborating on his experience of co-curating Heart of Gold with Fabelle, Michelin Star Chef Marco Stabile, said “I am extremely pleased to have collaborated with Fabelle Chocolates in co-curating a master piece using edible gold as an element which holds a very strong sentiment for consumers in India. I take pride in being a storyteller and use edible gold in a dish to enliven elements of the comprehensive narrative thereby introducing consumers to a superior multi sensorial culinary realm.’

Limited boxes of Fabelle Heart of Gold Collection priced at Rs. 2100 inclusive of taxes, for a box of 10 pralines are available at Fabelle Boutiques across the country and can be pre-booked now on a first-come first-serve basis. The range with the celebratory mahogany wooden cases similar to those offered to the recognized dignitaries are available for a special price of Rs. 21000 inclusive of taxes, proceeds from the sale of which will be contributed to Make-a-Wish Foundation.