Monday, 27 September 2021

The best travel partner you could ask for - Cornitos By My Side


New Delhi: Whether we are travelling, at home or planning for a little picnic with friends or family. The question always comes, ‘What should I prepare for snacks?’ Cornitos’ snacks can ease it off for you and you take a step back and join the exciting times.

Whether you’re planning to stay at home amidst the pandemic or planning a long trip, you always end up thinking of what to carry to eat. You can simply go online and order Cornitos DIY Kits from the very comfort of your home. Available in the options of Falafel wrap, Hara Bhara Kabab wrap and Shami kebab wrap, the amazing flavors of these kits can easily give your stay a pleasant twist.  So, Hurry and grab your favorite Cornitos DIY Kits now. (https://shop.cornitos.in/collections/diy-kits-ready-to-cook-1 )

While you sit back in your car, you can munch on delicious and crispy corn nuts and have a comfortable journey. These nuts are just enough to serve the mid-way snacking cravings. It’s a perfect travel partner for you and your hungry tummy with a tempting taste to satisfy your taste buds. So, don’t sit back and quickly order the pack for yourself now. (https://shop.cornitos.in/collections/nuts-seeds/products/cornitos-corn-nut-lemon-chili-cilantro-150g-1 )

Planning a quick picnic with your beloved ones add a little hint of spice and flavors to your getaway with Cornitos nachos and dips tray pack. Crispy jalapeno and peri-peri nachos with salsa dip are available for a quick, on the go snacking option. So, go on and shop for them quickly. (https://shop.cornitos.in/collections/offer/combo)

Cornitos, is giving the consumers a chance to win a Holiday Voucher on the purchase of their unique product DIY KITS. All the consumers must do is, upload a recipe video created by using DIY Kit on their social media handle with the tag #CORNITOSDIYMyWay to get a chance to win the holiday voucher worth INR 50,000 which is applicable anywhere in India.

About Cornitos

Cornitos is the largest brand in the Nachos Crisps category in India.  Cornitos Brand Portfolio includes Nachos Crisps, Veggie Nachos, Taco Shells, Chunky Salsa Dips, Tortilla Wraps, DIY KITS, Corn Nuts, Party Mix, Super Seeds, Pumpkin Seeds, Roasted Premium Nuts - Cashews & Almonds, Coated Green Peas and Pickles - Jalapeno Peppers & Gherkins. Cornitos has an extensive distribution network across Pan India. Complete Range of Products available on Cornitos ecommerce website, Retail, E-Retail and Modern Trade stores. Institutional sales across through Airlines, Horeca, Multiplexes and Cafes. Cornitos products are exported globally, to the UK, Canada, Australia, Africa, Middle East and South East Asia. Over the past year, Cornitos has been recognized for its range of flavors in different categories and quality products. In 2020, Cornitos was awarded with The Economic Times Best Brands 2020 Award in Snacks Category. Recently, the brand won ‘Free from Food Awards 2021’, UK.

About Greendot Health Foods

Greendot Health Foods Pvt Ltd was the first company to launch Nacho Crisps in Indian snacks. The production facility at Roorkee, Haridwar district, Uttarakhand, is equipped with state-of-the-art processing machinery and is manned by a team committed to quality. GHFL is ISO-22000, HACCP certified company. It also has registrations from FSSAI and US FDA. 

Tuesday, 21 September 2021

Suguna Daily Fressh expands its footprints in South India with 250+stores

 


Bengaluru: Suguna Daily Fressh, the retail arm of Suguna Foods have launched over 250+ stores in South India. With an aim to provide best quality, safe and hygienic chicken to customers the brand offers a wide range of fresh chilled chicken asper the customer’s convenience that’s available in 8 types of portions in desired quantities.

Suguna Daily Fressh stores also offers valued added eggs namely omega 3, DHA, Caritonoids, Vitamin-D. Eggs are a nutrient-dense food. They contain 13 vitamins and minerals, as well as high-quality protein and antioxidants. Eggs are also delicious, practical, and cost-effective, making them a great supplement to a well-balanced diet. All the retail outlets offer processed chicken as per globally recognized standards. The chickens are processed in state-of-art processing plant which is FSSC 22000 certified and FSSAI compliant to ensure highest quality of products.

Mr. Krishna Prasad, Vice President, Suguna Foods says, “We are very happy to have opened 250+ stores in South India. Our customer support has made us grow through the years. We strive hard to provide the finest quality products for our customers. We are happy to present a rich choice of safe and hygienic products, including eggs and chickens at reasonable prices. We cater to our customers across regions and this has helped us offer more varieties. We will continue to grow and open more stores in the months to come.”

Shop your favourites from your nearest Suguna Daily Fressh outlet through Swiggy, Zomato, Big Basket.

Wednesday, 15 September 2021

Coca-Cola India Announces the Appointment of Sonali Khanna as Vice President and General Counsel for Coca-Cola India and South West Asia

 


New Delhi, Delhi, India

Coca-Cola announced the appointment of Sonali Khanna, as Vice President and General Counsel for Coca-Cola India and South West Asia. Sonali is succeeding Anjuli Kelotra, who will be taking on a global assignment. 

Sonali is a new addition to Coca-Cola’s leadership team for the region to further drive the Company’s purpose driven approach. The new structure is designed to enable the India &South West Asia business to be a growth engine for The Coca-Cola Company, by capitalizing on emerging opportunities while continuing to build on talent development.

Sonali has over 24 years of work experience in a variety of roles covering diverse areas with well-known FMCG and Satellite Communications & Technology companies like Hindustan Coca-Cola Beverages, GSK Consumer, and Hughes Network Systems.

Sonali will be responsible for providing oversight and leadership over all legal matters relating to the Operating Unit (OU), with a focus on strategic legal support, as well as business advice and solutions. She will be actively collaborating with multiple stakeholders, including the Coca-Cola global network of legal professionals, as well as the company’s colleagues throughout the Enterprise.
 
Commenting on the appointment, Sanket Ray – President, India and Southwest Asia, said It is our constant endeavor to strengthen the leadership team for a strong sustainable future growth and address the developing business needs. I am delighted to welcome Sonali on this exciting journey. Sonali brings a wealth of experience in strategic legal support, and her contributions will augment our  journey towards Emerginging Stronger, together as a  system
 
Formerly, Sonali worked with Goodyear India Limited as Head - Legal, Compliance and Company Secretary. Sonali has received her Bachelor of Commerce degree from Sri Ram College of Commerce (SRCC), Delhi University; Company Secretary from ICSI; and LL.B from Delhi University.

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high-quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola No Sugar, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country, with Thums Up and Sprite being the top two selling sparkling beverages.
 
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment, and many others.
 
For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hccb.in

Thursday, 9 September 2021

Marking Nutrition Month, Right to Protein Introduces Soy Fed Product Label in India to Highlight Quality Animal Protein Products


Mumbai, Maharashtra, India 

Right To Protein, a nationwide public health initiative announced the launch of India’s first feed label – ‘Soy Fed’ for animal protein products, earmarking the celebration of National Nutrition Month, September 2021. Livestock that is fed with high-quality soy is healthier and a richer protein source for human consumption. India’s leading poultry producer Sneha Group will be the first to adopt the voluntary ‘Soy Fed Product’ label across all its new range of Sneha Select ready-to-cook chicken marinades, developed with soy fed poultry, free from preservatives and antibiotics. The label will help end-consumers distinguish packaged poultry, meat, and fish fed with soy – which is a high-quality source of protein feed for livestock.

Taking a step to empower consumers in making informed choices to identify protein-rich livestock and aquaculture products, the #SoyFed label will also help the industry to distinguish soy as a quality protein source for animal feed. “Like humans, livestock and aquaculture also acquire their protein from dietary sources such as soy, that in-turn helps to define the quality of protein humans consume. Soybean meals are regarded as an ideal feed for livestock and aquaculture because of the nutrition content it contains. The introduction of the ‘Soy Fed’ label is an important step of growing awareness around soy-based feed and its role in quality protein consumption and informing consumers that to know your food, you need to know the feed,” stated Jaison John, Lead - India, US Soybean Export Council (USSEC) and Right To Protein supporter.

With its launch, #SoyFed has already received support from Sneha Group, among others, who are championing the initiation of the label as an assurance of the quality of their livestock and aquaculture products available in the market. Talking about this, D. Varun Reddy, Director and CEO of Sneha Group said, “Food labels have traditionally impacted consumer choice of food, nutrients and farming practices. However, in India food labels have only become crucial in the recent times. We’re happy to be the first adopters of the Soy Fed label – as the first-ever feed label. As a market leader in the whole chain of poultry production, our mission has always been to set a benchmark in the industry as the producer of highest quality products. Keeping in mind the nutritional benefits of soy, we have been incorporating this feed in the food regime of our livestock. We believe that the launch of the label is the right moves to help establish the fact that the product has been fed with high-quality feed, a key distinguisher for animal-protein sources.”

The ‘Soy Fed' label is now in the process of reaching out to more retail brands in India for the voluntary inclusion of this label as a part of their packaged protein products – meat, poultry, and fish – to help citizens learn that we are what our food is fed!

To know more about Soy Fed, head here.

About Right To Protein


Right To Protein is India's first awareness initiative to educate citizens about the importance of adequate protein consumption for better nutrition, health, and wellbeing. #RightToProtein initiative aspires to build knowledge of different types of protein sources amongst Indians, especially plant protein, to meet larger nutritional goals. Right To Protein aims to develop an ecosystem of professionals to drive protein awareness and debunk myths and misconceptions about protein as a critical macro-nutrient for human health and of many protein foods sources. The ecosystem will aim to improve the production and consumption quality and consistency of both, plant and animal proteins. Right To Protein is supported by several like-minded Indian and global individuals, academicians, professionals, and institutions. The initiative is open for those who would like to join and/or contribute in any capacity, including providing knowledge, technical support, or as promotion partners.

Tuesday, 7 September 2021

Thums Up Partners with Jasprit Bumrah


                                       Continues the #PalatDe movement with ICC Men’s T20 World Cup

New Delhi, Delhi, India 

Thums Up, Coca-Cola India’s home-grown brand, has partnered with ICC (International Cricket Council) as an exclusive non-alcoholic beverage partner. After celebrating real heroism with #PalatDe and #TaanePalatDe campaigns at Tokyo Olympics and Paralympic Games 2020, Thums Up continues to narrate stories of strength, resilience and heroism through its association with ICC Men’s T20 World Cup and the Indian fast bowler – JaspritBumrah. The ICC Men’s T20 World Cup 2021 will take place in UAE and Oman from 17 October till 14 November.
 
The Coca-Cola Company has a long history of sponsoring major sporting events around the world. The Coca-Cola Company has an eight-decade long association with Olympics, four decades with the FIFA and nearly 25 years with World Cup Rugby. These associations with sporting events underscore the company’s philosophy of endeavoring to be a part of the joyous moments and occasions of its consumers.
 
Announcing the partnership, Arnab Roy, Vice President and Head-Marketing, Coca-Cola India and South West Asia said, “Cricket is a shared passion and one of the most popular sports connecting over a billion Indian fans, across gender, generations and cultures. In-line with our history of partnering with global sporting events and our association with the Tokyo Olympics and Paralympics 2020, our strategic partnership with ICC, reinforces our commitment to refresh viewers and enhance their entertainment experiences. The brand continues to pay an ode to the hard work, determination and overcoming of multiple challenges by our players to represent India at such prestigious sporting events. We are proud to welcome JaspritBumrah, one of the best fast bowlers in the world, to the Thums Up family. His struggles and life journey embodies the spirit of the brand and will resonate with sports fans around the world.”
 
Speaking about the partnership, Jasprit Bumrah, said, “I am absolutely delighted to be associated with Thums Up and providing a platform to players to share their journeys and give the nation a chance to celebrate their achievements and uplift their spirits. The brand is focused on associating with global sporting events and saluting the strength and heroism of real people - the players. I believe this is an ideal partnership that brings out the natural connect with cricket fans and showcases the resilience and hard work that players coming from varied backgrounds, put in to overcome their challenges and represent our country.”
 
Through this campaign, Thums Up aims to showcase the arduous journey of JaspritBumrah, who against all odds and undesirable opinions, stays committed and rises up to the occasion, by becoming one of the best bowlers in the world. The campaign also features a similar video which showcases the story of Mohammed Siraj, the Indian fast bowler. It includes a series of videos and related visuals for digital and social media to keep the audiences connected with the ICC Men’s T20 Word Cup. The campaign will also give viewers a chance to meet JaspritBumrah and Mohammed Siraj along with chances to win other exciting prizes. The video campaign effectively aligns with Thums Up’s brand message of ‘real heroism’, resilience and strength against the backdrop of the inspirational tagline - Apni Pace Se, India Ka Game #PalatDe.
 
Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “We love cricket and we admire the grit, hard work and determination of our players, who overcome everything to play for the country. After Olympics and Paralympics, in the third instalment of the #PalatDe campaign, we will be celebrating the victories of our cricketing heroes over their naysayers”
 
TVC can be viewed here

•   https://www.youtube.com/watch?v=qsjyzj6pdF4

About The ICC

The ICC is the global governing body for cricket. Representing 106 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC Men’s World Cup and Women’s World Cup and the ICC Men’s and Women’s T20 World Cups as well as all associated qualifying events.
 
The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC.
 
The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day International and Twenty20 Internationals. Through the Anti-Corruption Unit it coordinates action against corruption and match fixing.
 
The ICC Development department works with Associate Members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.
 
About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high-quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola No Sugar, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country, with Thums Up and Sprite being the top two selling sparkling beverages.
 
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment, and many others.

Saturday, 4 September 2021

Salud Beverages Raised USD 1.1 Million That Aided Its Robust Expansion Plans and Diverse Product Portfolio

Bangalore, Karnataka, India

Salud Beverages, an Urban Lifestyle brand that was launched in Karnataka earlier this year, raised USD 1.1 million as of March 2021. The VC fund, comprising actors and HNIs includes serial entrepreneur and leading Indian actor Rana Daggubati, and former Managing Director of Microsoft India, Srinivas Koppolu, among others backed by Prasad Vanga’s Anthill Ventures.

The fund was primarily used to establish a formidable retail presence with flagship brand Salud G&T 2.0, a bottled gin and tonic cocktail, as well as to build a diverse product portfolio. This resulted in G&T 2.0 being available in over 500 retail outlets, with 250,000 bottles sold and a consumer base that is growing every passing day. 
After successfully launching the brand in Karnataka, bringing out the country's first RTD gin and tonic in a bottle, Salud followed it up by introducing Salud Merch and Salud Sessions. Salud Merch offers an exclusive range of fashion and lifestyle merchandise and accessories. Salud Sessions, the music label, collaborates with leading DJs from around the country creating compilation volumes of electronic beats, accompanied by music videos.

Sharing his views on Salud’s journey so far and about the market at large, Ajay Shetty, Founder-Director, Salud Beverages said, "We are a focussed brand striving to put India on the global map, alongside the best countries in the world, with some of the finest spirits including bottled cocktails, craft spirits, non-alcoholic beverages and more. And not to stop there, but continue to innovate with products and experiences that will lead to a loyal consumer base, on the way to our big-picture goal of becoming an aspirational global lifestyle brand."

Ready-to-drink (RTD) cocktails are fast becoming the drink of choice – from millennials to connoisseurs alike. Everybody is warming up to the idea of bottled cocktails, and it cuts across demographics, culture and lifestyle.

Salud G&T 2.0 is currently available in three refreshing flavours - Original, Cucumber and Lavender, all of which are distilled in Goa. These bottled cocktails are made of English Juniper, botanicals sourced from Europe, and the finest Indian tonic, giving consumers a premium quality experience with affordable pricing.

The Indian alcobev ecosystem has become increasingly dynamic in recent times. This is a result not only of many players entering the market but also the appetite of a consistently growing consumer base that has shown great interest in healthier, more responsible and more unique and modern drinking options. Reports indicate that the global size of RTD cocktails market is expected to clock USD 1775.1 million by 2028, and India is ripe with potential, ranking among the top 3 largest alcoholic beverage markets in the world. 

In the coming days, Salud will expand its footprint into other markets such as Goa and Orissa and additional domestic markets. It will also be adding new flavours to the G&T 2.0 range, as well as expanding with new offerings in both, the alcoholic and non-alcoholic beverage segments. It expects to triple its current sales by the end of FY 2021-22. Entering international markets in the Middle East and Europe is also a part of the long term strategic plan that should materialise by the end of the year.  

About Salud Beverages

The brand may be called Salud Beverages, but it is so much more than that. It is an urban lifestyle brand, aspiring to go global, with life and lifestyle as its ethos, a mindset that is inclusive, and an appeal that is universal. It aims to give people modern, exclusive, socially responsible and exciting ways to bond with their tribe, connect with themselves, and celebrate life in a whole new way – Life 2.0!
 
It all began with G&T 2.0 – a ready-to-drink gin and tonic that opened up a whole new segment in India for consumers looking for something fresh, convenient, easy to drink. G&T 2.0 has a truly modern vibe, with a flavour profile and image that caters to its target audience by being gender agnostic. It is a completely inclusive and diverse brand; it is for everyone. The beverage range will expand to a variety of natural flavours in the alcoholic and non-alcoholic space, each with the trademark Salud vibe of freshness, modernity and easy style. Continuing the journey of Salud beyond the alcobev space, are affiliations with music, fashion and other upcoming lifestyle experiences that will fall under the Life 2.0 umbrella.
 
Salud's key investors are Prasad Vanga from Anthill Ventures, Rana Dagubatti, actor and an active investor and UrbanI, speed scaling partner. Salud was founded by Ajay Shetty, ex-banker turned entrepreneur who successfully sold his previous wine venture, to lead and build a whole new lifestyle brand. 

Thursday, 2 September 2021

Limca Book of Records Pays Tribute to India's COVID-19 Warriors, Celebrates 30 Years of Inspiration


New Delhi, Delhi, India

Commemorating its 50th year in India, Limca – The Coca-Cola Company’s home-grown brand today launched a special edition of Limca Book of Records (LBR) that marks 30 completed years of India’s favorite book of records. This year’s edition honors and celebrates the undefeated spirit of COVID-19 frontline warriors who have courageously led the battle against the pandemic, with a spotlight on their selfless acts of kindness along with showcasing the extraordinary talent and achievers across the country as always.

This year’s Limca Book of Records is a combined edition of two challenging years and celebrates stellar victories and accomplishments in human endeavor, structures, education, defense, government, science and technology, adventure, business, cinema, the natural world, literature, and the arts. Featuring over 4,000 records, the latest edition has masterfully leveraged distinct display pages, reader-friendly infographics, and charts to make it more visually appealing. Along with fascinating new records, the 2020–22 edition also includes Record Rewind capsules of earlier records and Super 30 features highlighting milestones and achievements over the past three decades.

This edition of LBR, marking 30 inspiring years, coincides with brand Limca commemorating 50 years since its inception in 1971. Limca has a deep-rooted connection with India and is widely acclaimed for its unparalleled ability to quench thirst and instill a feeling of freshness. Limca’s brand evolution and new positioning acknowledges and applauds the ‘doers’ in life and their relentless spirit of moving ahead and looking forward no matter how difficult the circumstances. This aligns well with the book’s special COVID-19 feature, which captures milestones, compassionate actions, and innovative ideas that echo the very spirit of the Limca Book of Records – persistence, resilience and triumph in the face of all odds.

Adding to this, Vijaya Ghose, Editor Emeritus, LBR, said, “This year’s edition of LBR marks a great milestone – 50 years of Limca and the 30 years of the book! Right from its inception, LBR received instant recognition across multiple fields and instilled a ray of hope among people. The first edition of LBR was released in Mumbai in 1990 and was a complete sell-out with the who's who attending the launch. It’s a tribute to our prestigious records and record holders.”

Speaking about the launch, Thomas Abraham, Managing Director, Hachette India (and former project editor LBR 1988–94), said, “Despite the interruptions and disruptions of the past two years, the Limca Book of Records is back and is celebrating a landmark. I am particularly delighted that I was part of this journey from inception of the book and am now once again a part of its journey as it leaves 30 editions behind. India at its best marches on.”

Commenting on the launch, Arnab Roy, Vice President and Head-Marketing, Coca-Cola India and South West Asia, said, “Over the last one and a half years we witnessed some of the most awe-inspiring stories, which restored our faith in humanity despite it being one of the most challenging times in human history. Limca Book of Records is seen as a comprehensive chronicle of India’s remarkable facets and successes. Featuring the extraordinary record holders has been a privilege for us. Limca pays ode to the doers and signifies its role as an enhanced hydration offering to provide full body rejuvenation and energy for every situation. The brand will continue to evolve and explore new avenues and meaningful associations.”

A few highlights from this edition of the book are the Vande Bharat mission that became the world’s largest repatriation exercise, while Noccarc Robotics, a start-up by Nikhil Kurele and Harshit Rathore developed low-cost portable ventilators; Bharat Biotech in collaboration with the Indian Council for Medical Research developed Covaxin while the Serum Institute of India manufactured Covishield, both approved vaccines that join the gallery of accomplishments on display in the Limca Book of Records.

This edition also celebrates the astounding achievements of India’s green warriors - who looked beyond themselves, to focus on the environment and our planet - in a new environment and sustainability section. They steered sustainability campaigns, focused on waste management, and undertook recycling and other environment-friendly missions. Besides the ‘Environment and Sustainability’ and ‘Combating Covid-19’ sections, the book also contains sections on ‘100 Years of India at the Olympics’, Thrilling 30s’ and ‘Our States and Union Territories’. The book is available at a special price of INR 550/- exclusively in the Indian subcontinent. 

About Limca Book of Records

Limca Book of Records is an extension of the Limca brand. Launched in India in 1990, it is the proud Indian equivalent of Guinness World Records. From then on there has been no looking back. The book has not only achieved this objective but also become a ready reckoner for those who intend to break limits.   
 
Over the decades, LBR has successfully identified people who have the spirit to excel and follow their goal with single-minded passion. It lays emphasis on the unique achievements of our citizens and salutes all those who want to do something different and be remembered for their distinctive feats. Having been the first of its kind in the country, this book has been an instant hit with people from all generations.  
 
The book has been well received over the years and the proof can be seen in the ever-increasing number of record holders and record breakers who approach the book each day. With this special edition, it has yet again charted another era of human innovativeness and excellence within its covers.   
For more information, please visit: www.coca-colaindia.com/limca-book-of-records
 
About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high-quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola No Sugar, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country, with Thums Up and Sprite being the top two selling sparkling beverages.

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment and many others.

For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hccb.in